The Business Financial Services Barometer – Insurance (BFin Seguros) is a study that has the main objective of characterising, from the companies/corporations’ point of view, the Portuguese insurance sector regarding the products and services offered by insurance companies. This barometer and the topics addressed in it will certainly be a valuable resource for the analysis and diagnosis carried out by insurance companies operating in Portugal, as well as for the profitability of their product, commercial and communication policies.

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B F E N I P 2 0 1 1
Business Financial Services
Barometer– Insurance
2015

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B F i n S e g u r o s 2 0 1 5
Business Financial Services Barometer – Insurance 2015
Introduction
The Business Financial Services Barometer – Insurance (BFin Seguros) is a study that has the main objective of
characterising, from the companies/corporations’ point of view, the Portuguese insurance sector regarding the products
and services offered by insurance companies.
This barometer and the topics addressed in it will certainly be a valuable resource for the analysis and diagnosis carried
out by insurance companies operating in Portugal, as well as for the profitability of their product, commercial and
communication policies.
Methodology
The universe of this study is composed of mainland Portuguese companies with the exception of those whose main
business belongs to the object of study (financial and insurance sector). This study is based on the information provided
by INE – Statistics Portugal (2012 economic data based on the IES – Simplified Company Information) during the month
of April 2014. According to this data, the Universe is made up of 341 037 companies.

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Methodology
Continuation
The study sample will consist of 850 companies, resulting from the accumulation of five independent samples per
stratum defined as follows: (1) companies that have up to 4 employees [220], (2) 5 to 9 employees [250], 3) 10 to 49
employees [240], (4) 50 to 99 employees [75] and (5) 100 or more employees [65].
This division into number of employees is disproportionate to the Universe, as the number of companies that have up to
4 employees is smaller than the number of companies that have more than 4 employees, due to the greater
heterogeneity of companies that make up these sub-universes.
Considering probabilistic samples, at a 95% confidence level (2) the maximum margin (p = 50%) of statistical error is 
3,4 Pp.
The interviews will be conducted over the telephone through the CATI (Computer Assisted Telephone Interviewing)
system. The questionnaire shall be prepared by DATA E in partnership with the study subscribers.
Fieldwork will begin in March and the study will be available in June.
In order to make better use of the study, we will provide a web application called SoftData that enables authenticated
users to view the study online.

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B F i n S e g u r o s 2 0 1 5Topics to be addressed in the questionnaire
Company / Respondent Characterisation
This is the preliminary phase of the study that aims at characterising the population universe of the individuals /
companies participating in the questionnaire and statistical information of the universes under study. It is necessarily a
more technical part of the study that proves its reliability.
Awareness
This section of the study measures the customers/consumers’ brand perception – brand awareness. This perception is
measured according to the following types of awareness: First brand mentioned (Top of mind), spontaneous awareness
and aided awareness.
Insurance Companies Chosen
This part of the study is dedicated to information on the insurance companies chosen, the type of insurance used and
the leading insurers chosen by companies.
Taking out an Insurance Policy
This part of the study addresses customers’ preferred channels and the main reasons for taking out insurance
(concerning leading insurance companies and main types of insurance).

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Satisfaction
The “Satisfaction” section is one of the sections with more pertinent and relevant information for insurance companies.
An analysis of the level of satisfaction with the insurance company (concerning the chosen insurance companies) is
carried out. The degree of satisfaction with the company’s insurance coverage (concerning the type of insurance used)
is also analysed. And if there is any dissatisfaction, a survey is carried out to find out why business customers are
dissatisfied.
Claims
This area of the Business Financial Services Barometer – Insurance contains a collection of data and an analysis of the
information collected based on the existence of claims. Thus it is possible to find out which claims were reported by the
company, to which insurance company they were reported and what type of insurance was used. Finally, the company’s
degree of satisfaction with the insurance company’s claim settlement is assessed. In case there is any dissatisfaction, a
survey is carried out to find out why the company is dissatisfied with the insurer.
Recommendation and loyalty
This part of the study provides important and relevant insights into companies’ satisfaction with their insurers. It is in this
area of the study that we can figure out if the insurance company is recommended, what is the probability of subscribing
to an insurance policy in 2015 (type of insurance company and reason for subscription), what is the probability of
cancelling an insurance policy in 2015 (type of insurance company and reason for subscription) and in case there was
any cancellation of an insurance policy last year, what was the reason for cancellation.

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Image
This section of the study assesses the insurance companies’ image from their customers’ point of view. This
assessment is based on 8 aspects: quality and perception of the best insurance company, solidity, range of
products/services offered, prices charged, decision-making and problem-solving efficiency, degree of innovation,
productivity and proximity to customers.

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B F i n S e g u r o s 2 0 1 5Contact Information
For more information about this study, please contact us:
www.datae.pt
datae@datae.pt
On the Journey of Experience since 1987