Insights and thoughts on the rise of the crowdfunding market - keynote Martijn Arets at the 3rd international workshop on the sharing economy.

1. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
INSIGHTS AND THOUGHTS ON THE
DEVELOPMENT OF THE
CROWDFUNDING MARKET
AS A PART OF AN EMPERICAL
RESEARCH ON THE COLLABORATIVE
ECONOMY

2. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
1. CONTEXT & RESEARCH
2. DUTCH CROWDFUNDING MARKET
3. CROWDFUNDING COMPARED TO
SHARING ECONOMY
4. KEY DILEMMAS AND CHALLENGES
5. RECOMMENDATIONS

3. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
CROWDFUNDING
STUFF
MONEY
KNOWLEDGE
LABOUR
DEMAND
CROWDSOURCING
SHARING ECONOMY
‘GIG’ ECONOMY
STUFF
MONEY
KNOWLEDGE
LABOUR
SUPPLY
COLLABORATIVE (PLATFORM/P2P) ECONOMY

4. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
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THIS WILL INFLUENCE EVERY
INDUSTRY THE NEXT 10 YEARS.
BUT…….

5. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
“WHAT IS THE REAL ADDED
VALUE AND POTENTIAL OF THE
COLLABORATIVE ECONOMY,
AND WHAT HAS TO CHANGE TO
MAKE THIS A SUSTAINABLE
MODEL FOR THE FUTURE?”

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CROWD
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TODAY:
SOME INSIGHTS AND THOUGHTS ON
THE DEVELOPMENT OF THE
CROWDFUNDING MARKET

7. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
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METHODS
- INTERVIEWS (+300 IN 12 COUNTRIES)
- ACTIVE PARTICIPATION (DEMAND AND
SUPPLY) > RANDOM INVESTMENTS IN +200
CAMPAIGNS, ASSISTING SEVERAL PROJECTS,
RUN 3 CAMPAIGNS MYSELF
- ANALYSE EXPERIENCE AND PROMISES
PLATFORMS
- LITERATURE
- FEED THE DISCUSSION BY ONLINE
PUBLICATIONS AND VIDEOS

8. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
1. CONTEXT & RESEARCH
2. DUTCH CROWDFUNDING MARKET
3. CROWDFUNDING COMPARED TO
SHARING ECONOMY
4. KEY DILEMMAS AND CHALLENGES
5. RECOMMENDATIONS

9. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
+150 CROWDFUNDING
PLATFORMS
ACTIVE ON DUTCH MARKET

10. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
+150
PLATFORMS ACTIVE ON DUTCH
MARKET
SOURCE: DOUW&KOREN
donation
debt
convertible
equity

11. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
+150
PLATFORMS ACTIVE ON DUTCH
MARKET
SOURCE: FUNDWIJZER.NL
10 biggest crowdfunding platforms on Dutch market

12. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
1. CONTEXT & RESEARCH
2. DUTCH CROWDFUNDING MARKET
3. CROWDFUNDING COMPARED TO
SHARING ECONOMY
4. KEY DILEMMAS AND CHALLENGES
5. RECOMMENDATIONS

13. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
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CROWDFUNDING VS SHARING
• HIGHLY REGULATED MARKET > HIGH ENTRANCE BARRIER VS LOW/NOT/GREYAREA REGULATED
& LOW ENTRANCE BARRIER
• 2 YEARS AHEAD ON SHARING & GIG ECONOMY
• IMPACT OF EVERY NEW ASPECT IN COLLABORATIVE ECONOMY IS BIGGER ON SOCIETY
• SPEED OF ACCEPTANCE BY MARKET IS SIMILAR IN EUROPE (IF YOU DON’T LISTEN TO THE
MARKETERS)
• NOT EASY TO SCALE INTERNATIONALLY (LENDING & DEBT)
• LOCAL TRANSACTIONS (COMMUNITY)
• FROM ‘DOING GOOD’ TO ‘DOING BUSINESS’ WHEN GROWING

14. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
1. CONTEXT & RESEARCH
2. DUTCH CROWDFUNDING MARKET
3. CROWDFUNDING COMPARED TO
SHARING ECONOMY
4. KEY DILEMMAS AND CHALLENGES
5. RECOMMENDATIONS

15. #1
WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
RESPONSIBILITY OF
PLATFORMS

16. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
Q: HOW MUCH RESPONSIBILITY
DO YOU TAKE AS A PLATFORM?
responsibility
abilitytoscale
low high
highlow

17. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
Q: HOW MUCH RESPONSIBILITY
DO YOU TAKE AS A PLATFORM?
responsibility
low high
highlow
donation &
reward based
lending &
equity
abilitytoscale

18. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
Q: HOW MUCH RESPONSIBILITY
DO YOU TAKE AS A PLATFORM?
responsibility
low high
highlow
Kickstarter
Collin
Crowdfund
abilitytoscale

19. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
VARIABLES
• CHECK IDEA, BUSINESSPLAN, FINANCIALS
• PERSONAL COMMUNICATION BEFORE, DURING AND AFTER
• AVERAGE INVESTMENT: KICKSTARTER <10K, COLLIN CROWDFUND +/- 100K
• SUCCES RATE: KICKSTARTER 31%, COLLING CROWDFUND +90%
• PROJECTS ACCEPTED ON PLATFORM: KICKSTARTER NEARLY ALL, COLLIN CROWDFUND: 25%

20. #2
WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
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DEFAULTS AND RISK
• WHAT ARE THE REAL NUMBERS?*

21. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
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PRACTICAL CASE BY AN
INVESTOR
3 PLATFORMS (GVE, KOM, LDH), 8-25 INVESTMENTS PER PLATFORM
GVE: Promise 8,0%, Costs 0,9%, Default*25%, Expected 2,1%
KOM: Promise 7,0%,Costs 0,9%, Default*10%, Expected 4,1%
LDH: Promise 3,5%, Costs 0,0%, Default*00%, Expected 2,5%

22. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
PRACTICAL CASE BY AN
INVESTOR
3 PLATFORMS (GVE, KOM, LDH), 8-25 INVESTMENTS PER PLATFORM
GVE: Promise 8,0%, Costs 0,9%, Default*25%, Expected 2,1%
KOM: Promise 7,0%,Costs 0,9%, Default*10%, Expected 4,1%
LDH: Promise 3,5%, Costs 0,0%, Default*00%, Expected 2,5%
SOUNDS FAM
ILIAR???

23. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
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http://therideshareguy.com/whats-the-real-commission-that-uber-takes-from-its-drivers-infographic/

24. #2
WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
DEFAULTS AND RISK
• WHAT ARE THE REAL NUMBERS?
• HIDDEN AGENDA OF PLATFORMS:
• THEY HAVE THEIR STORY TO SHARE
• WHAT IS THEIR ROLE? FINANCIAL ADVISORS?

25. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
1. CONTEXT & RESEARCH
2. DUTCH CROWDFUNDING MARKET
3. CROWDFUNDING COMPARED TO
SHARING ECONOMY
4. KEY DILEMMAS AND CHALLENGES
5. RECOMMENDATIONS

26. WWW.COLLABORATIVE-ECONOMY.COM / @MARTIJNARETS / MARTIJN@COLLABORATIVE-ECONOMY.COM
CROWD
EXPEDITION
RECCOMENDATIONS
• CONSENSUS ABOUT COMMUNICATING DEFAULTS
• BETTER COMMUNICATION TO DEMAND & SUPPLY ABOUT RISKS > KICKSTARTER IS NOT A
STORE, TEST UK CROWDFUNDING
• REGULATIONS ON EUROPEAN LEVEL WILL OPEN THE MARKET
• DIFFERENCE BETWEEN CROWDFUNDING AND CROWD FINANCING > GOOD FOR REGULATION,
RESEARCH, ETC.

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