This document discusses the challenges of digital transformation and provides strategies for organizations to successfully navigate it. It notes that while many companies say they have a digital strategy, few have the necessary skills or plan to compete on customer experience. To truly transform, the document recommends taking a customer-centric approach, involving customers early, taking risks through prototypes, and accepting that failure is part of the learning process. Hierarchical organizations must become more agile and cross-functional to keep pace with digital changes.

1. Agnieszka M. Walorska @agaw
CREATIVE CONSTRUCTION @creativeconstr
DIGITAL TRANSFORMATION
OR DIGITAL DESTRUCTION

2. More than $30 billion
in only 5 years!
© http://patronsaintofcheese.blogspot.de/2014_09_01_archive.html

3. Rethinking the financial
industry from the ground up

4. UBER TAXI
Rethinking the entire concept of mobility and car ownership.
©http://harborstudiosparis.tumblr.com/

5. © http://www.androidcentral.com/one-googles-self-driving-cars-hit-california-municipal-bus-feb-14
Autonomous vehicles to
replace human drivers

6. © http://www.studying-in-us.org/health-insurance-and-the-health-care-system/
Apple‘s and Google‘s health kits ar
threatening the insurance industry

7. © http://coffeesou.sg/blog/
Hotels face competition
from Airbnb

10. 74%
15%
Believe that their company
has the skills and
capabilities to execute on
that strategy.
Of business executives
say their company has a
“DIGITAL STRATEGY”

11. Chief
Digital
Officer
Only 16%
of companies
have a CDO
© https://blackjacknovel.wordpress.com/2013/09/16/305/

12. IT DIGITAL MARKETING
© http://fineartamerica.com/featured/angry-shout-man-illustration-don-bishop.html
In most organizations “digital” is a subordinate
area of either IT or marketing

13. Technology is becoming more
and more of a commodity

15. It’s not about having a digital strategy. It’s about having
the whole business strategy ready for the digital age.
https://flic.kr/p/qiDM76

16. © Andrec

22. CONNECTED TOOTHBRUSHES
© http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf

23. The expectations towards
technology go beyond
the ease of use

24. 89%
24%
Develop their digital
products in a customer
centric way.
Plan to compete mainly on
customer experience.

25. 34%involve customers by conducting focus groups.
© http://www.zastavki.com/eng/Fantasy/wallpaper-96659.htm

26. © http://kentweakley.com/blog/photo-tip-stand/

27. © https://themichaelreport.com/2015/09/22/investors-are-worrying-about-gopro-for-all-the-wrong-reasons/

29. © https://www.emaze.com/@AFLCQQIF/Presentation-Name

30. Angry PC User | by thevoyager
Digital Experts involve their customers
early in the process!

31. Not easy to implement in a
hierarchical organization.

32. „Great projects
start out feeling
like buildings...“

33. „But in fact,
great projects
are gardens.“

34. 80% of
companies rely
on traditional
hierarchy.
© http://socialnewsdaily.com/60218/hbo-will-air-a-7-5-hour-version-of-the-godfather/

35. RISK-TAKING
VELOCITY
&
©http://www.sdzsafaripark.org/safari/cheetah-safari©http://www.malikadventures.com/journal

36. Digital Transformation requires quick adjustments and close
cooperation within an interdisciplinary team

40. for 85% of the companies
FAILURE
IS NOT
AN OPTION

43. Digital Experts focus on prototypes and products,
they can test, improve and learn from

44. Don’t launch MVPs as „their
products are not suitable for this
approach“.
Regularly launch and evaluate
MVPs.
11%
60%

45. „Yes, failure can hurt.
But you can eighter run from it
or learn from it!“
- Rafiki -
(ok, he didn‘t say „failure“, he said „past“)

47. THANK YOU !
Telefon: +49 (0)30 / 4004 1922
www.creativeconstruction.de
AGNIESZKA M. WALORSKA
@agaw | agnieszka@creativeconstruction.de