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Agenda 
• What are Rare Earth Metals? 
• Where are they Mined and Produced? 
• Why are they Important? 
• Rare earth metals supply chain 
• VRIO Analysis 
• China’s Monopoly 
• Global and Policy Implications 
– Trade disputes 
– National defense 
– Human rights atrocities & black markets 
– Clean energy technologies 
• Q & A 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 2
What are Rare Earth Metals? 
Rare Earth Metals (REMs) are a group of elements with special 
magnetic, electronic, and catalytic properties that are widely used in the 
production of complex engineered systems. 
– Enabling devices that weigh less, are smaller, and more powerful 
– Technically, not “rare” however, it is hard to find them in concentrations that are 
commercially viable to exploit 
* There are 17 rare earth elements – 15 within the chemical group called the lanthanides plus yttrium and scandium 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 3
Where are they Mined and Produced? 
Production concentration of critical raw mineral materials 
Source: European Commission http://ec.europa.eu/commission_2010-2014/tajani/hot-topics/raw-materials/ 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 4
Why are they Important? 
Source: peak resources limited http://www.peakresources.com.au/rare-earths/uses/clean-energy 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 5
Why are they Important? 
Oh yeah… 
• also used in the production of; batteries, cell phones, iPods, computers, 
bicycles, cars, night-vision goggles, cameras, dental appliances, fluorescent 
lamps, wind turbines, x-ray, aircraft parts & jet engines, fiber optic 
cable…even toothpaste & hairbrushes! 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 6
Supply Chain 
Developing a new mine, including prospecting, siting, permitting and construction, can take a decade or more! 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 7
VRIO analysis 
• Value 
– Extremely valuable, as main ingredients in highly profitable industries, such as 
petroleum and technology. 
• Rare 
– Only found in a few countries in commercially viable quantities for mining. 
Cannot be synthetically produced. 
• Imitability 
– No inorganic substitutes, and there are many factors that limit the development 
and production of REMs. 
• Organization 
– Mining is mainly performed in poor countries, which have limited regulations and 
environmental protections. Exploitation and other negative externalities are 
present. 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 8
China’s Monopoly 
• Supplies 95-97% of Global Demand 
• Largest REM Consumer 
• Manufacturing is Growing in China 
• Consolidating 
• Establishing Stockpiles (reduce volatility) 
• Power to Control Price 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 9
Trade Disputes 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 10
Trade Disputes 
• Senkaku Islands 
– The islands are located near rich fishing grounds and potentially huge oil and gas 
reserves 
– In 2010, china cut off exports of REMs to Japan for 2 months, crippling Japan’s 
high-tech manufacturing 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 11
National Defense 
• National Security 
– REMs are critical in the production of weapons & aircraft 
• Foreign Dependency 
– There is both economic and national security concerns over 
dependence on foreign sources 
• Home Industry Argument 
– The united states was once self-reliant in domestically produced REMs, 
but over past 15 years has become 100% reliant on imports, primarily 
from china, because of lower-cost operations 
• EPA & lawsuits have also hindered domestic production 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 12
Human Rights Atrocities & Black Markets 
• Poor countries and their citizens are exploited by the mining of 
REMs 
– No reinvestment in local communities 
– Poor health, living conditions, wages 
– Safely concerns over mining practices 
– Destruction of environment – strip mining employed to extract oxides 
– Contamination of ground water supplies 
– Black market operations that funnel money to militant groups 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 13
Human Rights Atrocities & Black Markets 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 14
Children Soldiers 
• Democratic republic of Congo (Zaire) 
– Mines the majority of the world’s coltan, which when processed is the 
main ingredient in electronics equipment 
– Substantial value and easily mined by hand. Also exploited by Rwandan 
and Ugandan militia groups. 
– UN estimates 15-30% of armed forces are children 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 15
Clean Energy Technology 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 16
REMs used in Clean Energy Technology 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 17
But, how clean? 
• Significant environmental damage caused by mining and production 
of REMs used in production of alternative energy sources 
– Open pit mining 
– Toxic ponds (tailings) 
– Byproducts pollution – air, water & ground 
– Very limited recycling of REMs in products 
• Many applications of REMs result in very low concentrations in 
scrap, making recycling difficult & expensive 
• The truth is, clean technologies are not necessary clean and come 
at a huge expense 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 18
Recycling of REMs 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 19
The bottom line 
• REMs directly affect the competitiveness and national security 
interests of the united states 
– The slightest shift in exportation can cause severe economic and 
security concerns 
• Prices will remain controlled by china’s monopoly 
– Not only do they control price and distribution, but they have exercised 
this power for political gains 
• REMs are the next crucial resource 
– REMs are a critical element in the refining process of crude oil, as well 
as, critical in electronics & military industries 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 20
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 21
Questions? 
GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 22

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Rare_Earth_Metals

  • 1.
  • 2. Agenda • What are Rare Earth Metals? • Where are they Mined and Produced? • Why are they Important? • Rare earth metals supply chain • VRIO Analysis • China’s Monopoly • Global and Policy Implications – Trade disputes – National defense – Human rights atrocities & black markets – Clean energy technologies • Q & A GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 2
  • 3. What are Rare Earth Metals? Rare Earth Metals (REMs) are a group of elements with special magnetic, electronic, and catalytic properties that are widely used in the production of complex engineered systems. – Enabling devices that weigh less, are smaller, and more powerful – Technically, not “rare” however, it is hard to find them in concentrations that are commercially viable to exploit * There are 17 rare earth elements – 15 within the chemical group called the lanthanides plus yttrium and scandium GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 3
  • 4. Where are they Mined and Produced? Production concentration of critical raw mineral materials Source: European Commission http://ec.europa.eu/commission_2010-2014/tajani/hot-topics/raw-materials/ GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 4
  • 5. Why are they Important? Source: peak resources limited http://www.peakresources.com.au/rare-earths/uses/clean-energy GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 5
  • 6. Why are they Important? Oh yeah… • also used in the production of; batteries, cell phones, iPods, computers, bicycles, cars, night-vision goggles, cameras, dental appliances, fluorescent lamps, wind turbines, x-ray, aircraft parts & jet engines, fiber optic cable…even toothpaste & hairbrushes! GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 6
  • 7. Supply Chain Developing a new mine, including prospecting, siting, permitting and construction, can take a decade or more! GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 7
  • 8. VRIO analysis • Value – Extremely valuable, as main ingredients in highly profitable industries, such as petroleum and technology. • Rare – Only found in a few countries in commercially viable quantities for mining. Cannot be synthetically produced. • Imitability – No inorganic substitutes, and there are many factors that limit the development and production of REMs. • Organization – Mining is mainly performed in poor countries, which have limited regulations and environmental protections. Exploitation and other negative externalities are present. GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 8
  • 9. China’s Monopoly • Supplies 95-97% of Global Demand • Largest REM Consumer • Manufacturing is Growing in China • Consolidating • Establishing Stockpiles (reduce volatility) • Power to Control Price GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 9
  • 10. Trade Disputes GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 10
  • 11. Trade Disputes • Senkaku Islands – The islands are located near rich fishing grounds and potentially huge oil and gas reserves – In 2010, china cut off exports of REMs to Japan for 2 months, crippling Japan’s high-tech manufacturing GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 11
  • 12. National Defense • National Security – REMs are critical in the production of weapons & aircraft • Foreign Dependency – There is both economic and national security concerns over dependence on foreign sources • Home Industry Argument – The united states was once self-reliant in domestically produced REMs, but over past 15 years has become 100% reliant on imports, primarily from china, because of lower-cost operations • EPA & lawsuits have also hindered domestic production GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 12
  • 13. Human Rights Atrocities & Black Markets • Poor countries and their citizens are exploited by the mining of REMs – No reinvestment in local communities – Poor health, living conditions, wages – Safely concerns over mining practices – Destruction of environment – strip mining employed to extract oxides – Contamination of ground water supplies – Black market operations that funnel money to militant groups GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 13
  • 14. Human Rights Atrocities & Black Markets GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 14
  • 15. Children Soldiers • Democratic republic of Congo (Zaire) – Mines the majority of the world’s coltan, which when processed is the main ingredient in electronics equipment – Substantial value and easily mined by hand. Also exploited by Rwandan and Ugandan militia groups. – UN estimates 15-30% of armed forces are children GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 15
  • 16. Clean Energy Technology GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 16
  • 17. REMs used in Clean Energy Technology GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 17
  • 18. But, how clean? • Significant environmental damage caused by mining and production of REMs used in production of alternative energy sources – Open pit mining – Toxic ponds (tailings) – Byproducts pollution – air, water & ground – Very limited recycling of REMs in products • Many applications of REMs result in very low concentrations in scrap, making recycling difficult & expensive • The truth is, clean technologies are not necessary clean and come at a huge expense GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 18
  • 19. Recycling of REMs GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 19
  • 20. The bottom line • REMs directly affect the competitiveness and national security interests of the united states – The slightest shift in exportation can cause severe economic and security concerns • Prices will remain controlled by china’s monopoly – Not only do they control price and distribution, but they have exercised this power for political gains • REMs are the next crucial resource – REMs are a critical element in the refining process of crude oil, as well as, critical in electronics & military industries GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 20
  • 21. GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 21
  • 22. Questions? GMAN 513 managing global competition – Craig Morgan & Jessica Cooper 22