Digital Marketing First 2009 Key note presentation Copernica BV
•
1 gostou•417 visualizações
Keynote presentation of Walter van der Scheer (Copernica BV) @ Digital Marketing First in Brussels (October 22nd, 2009).
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Semelhante a Digital Marketing First 2009 Key note presentation Copernica BV
Semelhante a Digital Marketing First 2009 Key note presentation Copernica BV (20)
Mais de Copernica BV
Mais de Copernica BV (20)
Último
Último (20)
Digital Marketing First 2009 Key note presentation Copernica BV
- 1. Thursday, October 22nd Walter van der Scheer Sales manager Copernica Marketing Software
- 2. c Dialogue marketing: Your challenges
- 3. c How do I create real-time measurable campaigns? Dialogue marketing: Your challenges
- 4. c Dialogue marketing: Your challenges How do I setup a central marketing database?
- 5. c Which customer touchpoints can I automate? Dialogue marketing: Your challenges
- 6. c How do I target my content for each individual recipient? Dialogue marketing: Your challenges
- 7. c How do I collect data on my relations? Dialogue marketing: Your challenges
- 8. What is Copernica Marketing Software? Copernica is the most complete software for campaigns with: - E-mail - Webpages - Mobile messaging - PDF
- 11. The essence of dialogue marketing
- 13. To name just a few...
- 14. The essence of dialogue marketing "You talking to me?" Taxi Driver 1976
- 25. 1234567 16720 16720 1234567 1: Introduction to existing customers What’s in it for me! Call to action
- 27. 2: Conversion to complete profiles Traffic to mijnmodewereld.nl
- 39. Setting up the back office
- 40. Setting up the back office One application (Copernica)
- 41. Setting up the back office Database management Target group selections Profile pages
- 42. Setting up the back office Database management
- 43. Setting up the back office Database management
- 44. Setting up the back office Database management
- 45. Setting up the back office Extensive insight in profile data Personal data Personal messages Campaign results
- 46. Setting up the back office E-mailings Templates Documents
- 47. Setting up the back office Direct insight in response
- 48. Setting up the back office Direct insight in response
- 49. Setting up the back office Deliverability 1/4
- 50. Setting up the back office Deliverability 2/4
- 51. Setting up the back office Deliverability 3/4
- 52. Setting up the back office Deliverability 4/4
- 53. Setting up the back-office PDF documents Templates Documents
- 56. The essence of dialogue marketing "I'll make him an offer he can't refuse" The Godfather 1972