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Content Analysis: Where is the Story

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Content Analysis: Where is the Story

Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/

The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?

Visual analysis of a post by Om Malik - http://gigaom.com/2011/02/10/corporate-dna/

The three main elements can be distilled down to: person to person, which frames and gain permission to talk about business to business, and a call to action at the end. Wouldn't you want to elicit the same kind of visceral response when customers read your content as you get from his post?

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Content Analysis: Where is the Story

  1. Content Analysis: Where is the Story? © 2011 Valeria Maltoni, Conversation Agent www.conversationagent.com @ConversationAge
  2. ON AL P ERS IT’S WHY
  3. “ Large companies are somewhat like me — once they get used to a certain behavior, they develop a certain culture and a set of procedures, processes and a work environment “ that defines them and their future.
  4. Similarity DNA
  5. “ These instructions are often so ingrained in a corporate psyche, that they start to impede progress — mostly because they encourage a type of repeated behavior, “ which becomes a pattern that is hard to break. http://www.flickr.com/photos/mrdubyah/5311898687/
  6. example* Core DNA = organizing information + helping people find it
  7. “ To be a product manger at Google “ they love you to have a CS degree, but people who start social products are not necessarily engineers. http://www.sapergalleries.com/Gonsalves.html
  8. Lesson: Social needs sociability by Effinity Photography • Surrey, BC, Canada
  9. story transition “ And the truly perplexing aspect is that we’re not even fighting with the right weapons. We are still too often trying to approach each price range on a device-to-device basis. The battle of devices has now become a war of ecosystems, where ecosystems include not only the hardware and software of the device, but developers, applications, ecommerce, advertising, search, social applications, location-based services, unified communications and many other things. Our competitors aren’t taking our market share with devices; they are taking our market share with an entire ecosystem.This “ means we’re going to have to decide how we either build, catalyse or join an ecosystem. This is one of the decisions we need to make. In the meantime, we’ve lost market share, we’ve lost mind share and we’ve lost time. (Elop’s Memo to Nokia Team)
  10. can’t comprehend software-driven changes
  11. Change & Culture http://www.flickr.com/photos/brizzlebornandbred/5130733677/
  12. “ Almost dying doesn’t change anything. “ Dying changes everything.
  13. Lesson: Successful change = getting rid of bad behaviors
  14. how we make decisions
  15. reasoning habits rationalizations fight memories flight emotions freeze imagined vs. reality known-how + experience know why can’t tell + can do can know 95% 5%
  16. makes decisions http://www.flickr.com/photos/mischiru/348551209/
  17. rationalizes http://www.flickr.com/photos/instantvantage/5082024009/
  18. Lesson: Companies that fail are not self aware
  19. http://www.flickr.com/photos/lauren-dautel/5394439420/
  20. Joy
  21. corporate DNA takes time to form
  22. early on http://www.flickr.com/photos/johnath/4179884405/
  23. how internal systems are built
  24. almost never works
  25. example*
  26. a company must accept its true nature http://www.flickr.com/photos/polvero/3405752889/
  27. adapt to new combined reality http://www.flickr.com/photos/lorenzocuppini/2265235956/
  28. what it can change behavior logic emotions, memories, habits what it cannot change DNA
  29. 39th DAY behavior change http://www.flickr.com/photos/thomashawk/219950975/
  30. © 2011 Valeria Maltoni, Conversation Agent www.conversationagent.com @ConversationAge What content behaviors are you going to change? http://www.flickr.com/photos/brandoncwarren/4172990687/

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