Efthymios Constantinides
19
Seguidores
Personal Information
Organização/Local de trabalho
Enschede Area, Netherlands Netherlands
Cargo
Assistant Professor Digital Marketing
Setor
Education
Sobre
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Marcadores
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
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