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Digital PR

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DIGITAL PR The Digital PR channel covers: Technology Media Strategy Research Analysis Content Tools Distribution Measurement
Technology Technology has completely changed the media landscape The public has access to easy publishing tools and platforms They are connected and communicating Stay informed about changes in media consumption and media trends
The Media Understand the demand for more immediate news coverage and visual material Newsrooms have fewer resources – that’s an opportunity for brands to deliver content Learn what online journalists and bloggers need and want
Strategy Make Digital PR an integral part of your strategic plan Align your digital actions with your business goals Start with research Measure success
Research Know before you go Get access to the latest research about • online behavior • technology trends • PR trends • media
Analysis Having lots of data is one thing Knowing what it all means is another Top thought leaders analyze and tie research data together – so you can see what it means for your business
Content Content that gets results is based on • Listening to your community • Analyzing what they talk about • Discovering what is important to them • Providing content that resonates
Tools Reviews of Digital PR tools will help stay abreast of new ideas and choose the right tools for your online program • Content creation • Content management • Online distribution • Reaching the right people • Engaging • Monitoring • Tracking
Distribution Discover how to leverage the content you create. Build a network of people who can help spread your content to the right people
Measurement Digital PR can be tracked The value of your actions can be measured and ROI reported Learn how to use the tools that will make it easy for you to track and report on the value of your digital PR activity

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Digital PR

  • 1. DIGITAL PR The Digital PR channel covers: Technology Media Strategy Research Analysis Content Tools Distribution Measurement
  • 2. Technology Technology has completely changed the media landscape The public has access to easy publishing tools and platforms They are connected and communicating Stay informed about changes in media consumption and media trends
  • 3. The Media Understand the demand for more immediate news coverage and visual material Newsrooms have fewer resources – that’s an opportunity for brands to deliver content Learn what online journalists and bloggers need and want
  • 4. Strategy Make Digital PR an integral part of your strategic plan Align your digital actions with your business goals Start with research Measure success
  • 5. Research Know before you go Get access to the latest research about • online behavior • technology trends • PR trends • media
  • 6. Analysis Having lots of data is one thing Knowing what it all means is another Top thought leaders analyze and tie research data together – so you can see what it means for your business
  • 7. Content Content that gets results is based on • Listening to your community • Analyzing what they talk about • Discovering what is important to them • Providing content that resonates
  • 8. Tools Reviews of Digital PR tools will help stay abreast of new ideas and choose the right tools for your online program • Content creation • Content management • Online distribution • Reaching the right people • Engaging • Monitoring • Tracking
  • 9. Distribution Discover how to leverage the content you create. Build a network of people who can help spread your content to the right people
  • 10. Measurement Digital PR can be tracked The value of your actions can be measured and ROI reported Learn how to use the tools that will make it easy for you to track and report on the value of your digital PR activity