Study period 7: Module 1: Check Point A (30537a): Meeting Industry Standards

1. Student Name: Colleen Sedgwick
Student Number: E0498336
CUV50311 Diploma of Graphic Design
Study Period 7: Professional practice and
self-promotion
Module 1 - Professional practice
CUVGRD506A - Develop graphic design
practice to meet industry needs
D0105 Dip of Graphic Design SP7
Welcome to Self-check A and your set of Progress
Challenges, each of which is designed help you and
your assessor track your progress throughout each
module.
Whileyourassessorwillmonitoryourworkwhenyousubmit
at self-checks, this may not result in direct feedback.
Instructions
1. Complete each Progress Challenge as detailed in
the module.
2. Correctly label and then upload a PDF or ZIP for each
Progress Challenge in the module:
• Progress Challenge 1: Researching your industry
• Progress Challenge 2: Legal issues relevant to your
practice
• Progress Challenge 3: Researching trends
3. Click ‘Submit for Marking’ to complete this Self-check.
Tips
You can edit your work and upload again, prior to
submission. To return to the Progress Challenges, click
here.

2. 30537a - Progress challenge 1
By Colleen Sedgwick
For this task, you are required to conduct research into a design
company within the field you wish to work in (e.g. a fashion
magazine). You may conduct your research entirely from
information online, but you may like to set up a meeting or start
email correspondence with a representative from that company
to acquire some of the facts needed to write this report. You must
write a short response to all of the following questions:
1. What is the name of the company you are researching?
Within which industry do they fall? Why did you choose this
company over similar companies within this industry?
2. Who is the director/head of the company? Where did they
work before this role, and when did they begin this role?
3. What are the other roles within this company, and who
currently fills them? What is their background, and for how
long have they filled these positions?
4. What is the common pathway that these current employees
took to gain their roles at this company? Did they all start
out as interns, or does this company only hire designer with
five years or more experience?
5. Are there any current vacancies? Propose a strategy that
you could implement to gain these positions.
6. Does this company participate in any industry events, like
conferences, talks or seminars? If so, where and when?
TIP: Navigate to the student forum to engage in the discussion
with your peers.
Now that you have completed the Progress challenge, you may
submit your work for feedback and discussion.
Instructions
• Write 500 words and complete as a PDF.
• Navigate to the self-check page to submit.
TIP: If you choose to complete each progress challenge as
you work through the module, the process of completing your
assessment tasks will take a lot less time.
Answer
The Company
It is not purely a design company but I chose the ABC (Australian
Broadcasting Commission). I would classify this industry under
Media (i.e. mass media, broadcasting) – this may include
coverage of a variety of topics like the performing arts, music,
sport, education, and advertising.
I have a myriad three main reasons for choosing the ABC:
1. Firstly, it has educational value;
2. Secondly, I believe the network attracts people who want
to work in the arts and media;
3. Thirdly, I could also choose other broadcasting networks
- SBS, Channel 9, Fox – however, the ABC’s influence has
been the most profound because I of the shows I used to
watch and the music I used to listen to.
(126 words)
Who is the Director or Head of the Company?
Michelle Guthrie (BA, LLB) – Managing Director1
 Studied an Arts/Law degree;
1 Australian Broadcasting Commission (2016): About the ABC – Michelle Guthrie (BA, LLB),
Managing Director, in http://about.abc.net.au/profile/michelle-guthrie/[7/03/2017 3:00:58 AM]

3.  Joined in May 2016;
 Background in both traditional broadcasting and digital
media;
 25 years’ of media experience;
 Companies she has worked for previously include B Sky B,
Google and Star TV.
Hon James Spigelman (AC, QC) – Chairman2
 He served the ABC since the 1st
April 2012 and will be
finishing on the 31st
March, 2017;
 Also did an Arts/Law degree;
 His background is mostly legal – he worked for both the
NSW State Government and the Australian Commonwealth
departments;
 His experience in cultural and educational institutions
included:
o Chair of the National Library of Australia between
2010 and 2012;
o Member of the Board of the Australian Film Finance
Corporation between 1988 and 1992 (Chairman
between 1990 and 1992);
o Member of the Board of the Art Gallery of New South
Wales between 1980 and 1988 (Deputy Chairman
between 1983 and 1988);
o President of the Museum of Applied Arts and Sciences
between 1995 and 1998.
(174 words)
What are the other roles at the company and who fills
2 Australian Broadcasting Commission (2016): About the ABC – James Spigelman (AC, QC),
Chairman, in http://about.abc.net.au/profile/the-hon-james-spigelman-ac-qc/[7/03/2017 3:00:19
AM]
them?
Board members
The ABC expects its Board members to have a background in at
least one of the following fields3
:
1. The media industry, including broadcasting, digital media
and/or digital technologies;
2. Business or financial management;
3. Corporate governance, including managing large and/or
complex operations in the private, public or not-for-profit
sectors;
4. Cultural industry and/or cultural policy, including its
administration.
Other employment
Other employees fill roles as reporters, producers, broadcasters,
camera operators, web/UX designers and digital media experts4
.
(81 words)
What common pathways did these current employees
take to get in there?
One can get employment in the ABC through the following
channels:
1. Applying online5
;
2. Traineeship positions6
;
3. Indigenous opportunities7
;
3 Australian Broadcasting Commission (2013): (Selection criteria for the appointment of non-
executive Directors) Determination 2013, in The Australian Government Federal Register of
Legislation, https://www.legislation.gov.au/Details/F2013L02091[7/03/2017 4:08:59 AM]
4 Australian Broadcasting Commission (2016): Working here - Meet our People, in http://www.
abc.net.au/careers/workinghere/ourpeople/[7/03/2017 2:50:23 AM]
5 Australian Broadcasting Commission (2016): ABC Careers – How to Apply, in http://www.abc.
net.au/careers/applicationtips/howto.htm[7/03/2017 2:43:20 AM]
6 Australian Broadcasting Commission (2016): ABC Careers - Developing our Talent, http://www.
abc.net.au/careers/workinghere/developing.htm[7/03/2017 2:51:31 AM]
7 Australian Broadcasting Commission (2016): ABC Careers – Indigenous Employment, http://

4. (23 words)
Are there any current vacancies?
The ABC not only advertises on their own site about also sites like
LinkedIn8
and The Loop9
.
(18 words)
Does this company participate in any industry events?
I do not know of any recent events the ABC participates in,
regarding the media industry.
(16 words)
(Total = 438 words)
www.abc.net.au/careers/indigenous/
8 LinkedIn (2017): Digital Media Planner (for the Australian Broadcasting Commission, in https://
www.linkedin.com/jobs/view/270037502?trk=jobs-home-jobsfe-redirect[7/03/2017 2:57:32 AM]
9 The Loop (2017): Australian Broadcasting Commission (TV), in The Loop, https://www.theloop.
com.au/ABC/overview[7/03/2017 2:06:16 AM]
30537a - Progress challenge 02
By Colleen Sedgwick
Legal issues relevant to your practice
For this, you will need to write a short report detailing the legal
requirements you will need to take into account while creating
work in your industry. Create a short report that answers the
following questions:
1. Consider your chosen industry from progress challenge 1:
What are the legal requirements you must adhere to in your
ideal graphic design role? Are there any that are specific
to your industry (e.g. fashion)? List at least five key points.
2. What does your current work practice consist of? Describe
your current work environment and outline steps in
which you will work towards creating a (legally) safer
working environment and an environmentally sustainable
professional practice.
3. Consider the concept of intellectual property discussed in
the unit. What steps should you take to safeguard your own
work? How can you respect the IP of other artists within your
own practice?
TIP: Navigate to the student forum to engage in the discussion
with your peers.
SELF-CHECK - Submission A
Now that you have completed the progress challenge, you may
submit your work for feedback and discussion.
Instructions
• Write 200 words and complete as a PDF.
• Navigate to the self-check page to submit.
TIP: If you choose to complete each progress challenge as

5. you work through the module, the process of completing your
assessment tasks will take a lot less time.
Answer
Part 1
I came across a position with the ABC, where I will most likely work
on a contract basis (advertised as a ‘freelance’ job), c/o The
Loop1
.
This position requires me to understand the ABC’s own policies
and procedures, including:
‘…the ABC’s aims, objectives and workplace values, together
with relevant policies and guidelines including Editorial Policies2
,
Child Protection Policy3
, Equity and Diversity4
, WH&S5
’.
It also requires me to understand the law in Papua New Guinea6
(part of the time spent on the job is in Port Moresby). Additionally,
I should have some knowledge about the Papuans and their
values and traditions. Should I get this opportunity to work in PNG,
it would mean both knowing how to protect myself as a woman
living and working there and trying to accurately portray what life
is like, particularly for the women and children there7
.
1 Australian Broadcasting Corporation (2017): Jobs & Portfolio, in The Loop, https://www.theloop.
com.au/ABC/overview[7/03/2017 2:06:16 AM]
2 Australian Broadcasting Corporation (2016): About the ABC – Our Editorial Policies, http://about.
abc.net.au/how-the-abc-is-run/what-guides-us/our-editorial-policies/[7/03/2017 2:45:15 AM]
3 Australian Broadcasting Corporation (2016): Section 8 – Children and Young People (page 10), in
Code of Practice 2011 (Revised in 2016), http://about.abc.net.au/wp-content/uploads/2016/05/
ABCCodeOfPractice2016-1.pdf
4 Australian Broadcasting Corporation (2016): ABC Equity and Diversity Plan – 2016-2018, http://
about.abc.net.au/wp-content/uploads/2016/12/EquityDiversityPLN2016-18_V1_0.pdf
5 Federal Register of Legislation (2011): Work Health and Safety Act, https://www.legislation.gov.
au/Series/C2011A00137[8/03/2017 2:03:51 AM]
6 Wikipedia (2016): Law of Papua New Guinea, https://en.wikipedia.org/wiki/Law_of_Papua_
New_Guinea
7 Papua New Guinea Human Rights Library (2017): Archive, https://archive.org/details/papuane
wguineahumanrightslibrary[8/03/2017 2:44:41 AM]; and Jolly, M, Stewart, C, and Brewer, C (2012):
Engendering Violence in Papua New Guinea, in ANU E-Press, https://ia600705.us.archive.org/12/
items/EngenderingViolenceInPNG/Engendering_violence_in_PNG.pdf
Part 2
WhetherIremaininAustraliaPost,changejobsorstartmypractice,
the WH&S Act applies in any case. If freelancing, I would have to
draw up some kind of agreement between the client and myself8
.
Part 3
Copyrights – again, the exact Copyright law or policy will vary
according to where I work, who is my employer or what kinds of
work the law applies to9
.
8 Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-Have Clauses In A Contract, in
Hongkiat.com, http://www.hongkiat.com/blog/design-contract-clauses/[6/03/2017 6:55:44 PM]
9 Intellectual Property Australia (2017): Home Page, https://www.ipaustralia.gov.au/[6/03/2017
6:58:19 PM]

6. 30537a - Progress challenge 03
Researching trends
By Colleen Sedgwick
This challenge will help you research and apply graphic design
trends that are specific to your chosen industry.
a. Create a collaged inspiration board, by both hand and
scanned-in or using Photoshop. The images and text you use
should reflect the current local and global trends within your
specific industry. You must source each image using at least two
of both formal and informal research strategies and label each
as such. You must communicate your labelling system – e.g. each
image formally sourced will be marked with a red dot, and each
image informally sourced will be marked with a green dot.
b. Find an example of an artist/designer that inspires you.
Create a timeline of how their work has evolved over the last
10 years with images. Write a short response about each design
describing the current industry trends featured globally at the
time of their design.
c. Using this same artist, find at least three designs of theirs that
you can see have a connection or were influenced by other kinds
of creative professionals. Include images and a short response
for each image. For example: ‘I found an image of Victoria
Beckham’s current collection, the motif of triangles was heavily
featured throughout each piece in the collection.
This may be in response to indie musical artists such as Grimes
who feature triangles in their album covers and within their fashion
choices.’
TIP: Navigate to the student forum to engage in the discussion
with your peers.
SELF-CHECK - Submission A
Now that you have completed the Progress challenge, you may
submit your work for feedback and discussion.
Instructions
• Write 200 words and complete as a PDF.
• Navigate to the self-check page to submit.
TIP: If you choose to complete each progress challenge as
you work through the module, the process of completing your
assessment tasks will take a lot less time.
Answer
Part A
Inspiration Board – Symbols
I chose The All-Seeing Eye – the modern use of this symbol (The Eye
of Providence) is most heavily associated with the Freemasons
and the Illuminati. However, David Percival (of the Conscious
Reporter) states that the symbols’ origins date back even further1
.
(42 words).
1 Percival, D (2014): The All-Seeing Eye: Sacred Origins of a Hijacked Symbol, in The Conscious
Reporter http://consciousreporter.com/conspiracy-against-consciousness/corruption-sacred-
symbols-all-seeing-eye/[8/01/2017 12:06:32 AM]

9. Part B
Inspiration – an artist who uses this symbol (Nickelodeon)
They have used the all-seeing eye in their cartoons2
. (10 words)
Inparticular,thereisadepictionoftheAll-seeingEyeinSpongeBob
Square-pants3
. The name of this episode is the Toy Store of Doom4
.
The original creator of SpongeBob Square-pants was Stephen
Hillenberg – an artist and marine biologist (this probably explains
2 Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid http://illuminatisymbols.info/
nickelodeon-all-seeing-eye/
3 Illuminati Symbols (2017): SpongeBob Square Pants All Seeing Eye on Pyramid, http://
illuminatisymbols.info/spongebob-squarepants-all-seeing-eye-on-pyramid/
4 Fandom (2017): Toy Store of Doom | Encyclopaedia SpongeBobia | Fandom powered by
Wikia http://spongebob.wikia.com/wiki/Toy_Store_of_Doom[8/03/2017 6:22:14 AM]
his love of sea life)5
. (48 words).
5 Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.org/wiki/Stephen_Hillenburg

10. Nikelodian Pyramid with the All Seeing Eye on top.
Images sourced from Fandom, powered by Wikia: Wikia http://spongebob.wikia.com/wiki/

11. Part C
Connection – The Freemasons and the Illuminati
I chose the people who designed the US $1 bill6
, which features
the Eye of Providence. (17 words).
The people involved in its design were Benjamin Franklin, J Adams
and Thomas Jefferson assisted by the artist Pierre Eugène Du
Simitière7
. Du Simitière was an accomplished portrait painter and
had designed the state seals for Delaware and Virginia.
6 Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or Fiction? In Pietre-Stones Review of
Freemasonry, http://www.freemasons-freemasonry.com/masonic_dollar.html[8/03/2017 4:43:05
AM]
7 Wikipedia (2017) The Eye of Providence, https://en.wikipedia.org/wiki/Eye_of_
Providence?oldid=757926811
The symbolism not only pays homage to Freemasonry but to
Judaism as well - if you look closely at the Treasury Seal (on the
right hand side of the US $1 bill), you will find a Star of David
directly above the Eagle. This represents Haym Salomon, who
helped financed the American side of the War of Independence
(against Britain). (100 words).
Another connection - Disney
Another artist working for Nickelodeon, Jeff ‘Swampy’ Marsh
also worked for Disney8
and for Fox studios9
. (17 words).
(Total = 244 words [Sorry, it is a bit over, I know]).
8 From what I heard, Disney was also a Freemason. See Karg, B, and Young, JK (2009): 101 Secrets
of the Freemasons, in Amazon.com, https://www.amazon.com/dp/1440503788/ref=rdr_ext_tmb;
for more information. Whatever the case is, it is still an amazing coincidence that Disney also
made a film called ‘101 Dalmatians’? Need I say more?
9 Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.org/wiki/Jeff_%2522Swampy%2522_
Marsh?oldid=758842033

12. • Australian Broadcasting Commission (2016): About the ABC – Michelle
Guthrie (BA, LLB), Managing Director, in http://about.abc.net.au/profile/
michelle-guthrie/[7/03/2017 3:00:58 AM]
• Australian Broadcasting Commission (2016): Working here - Meet our
People, in http://www.abc.net.au/careers/workinghere/ourpeople/
[7/03/2017 2:50:23 AM]
• Australian Broadcasting Corporation (2016): ABC Equity and Diversity
Plan – 2016-2018, http://about.abc.net.au/wp-content/uploads/2016/12/
EquityDiversityPLN2016-18_V1_0.pdf
• Australian Broadcasting Corporation (2016): About the ABC – Our Editorial
Policies, http://about.abc.net.au/how-the-abc-is-run/what-guides-us/our-
editorial-policies/[7/03/2017 2:45:15 AM]
• Australian Broadcasting Corporation (2016): Section 8 – Children and Young
People (page 10), in Code of Practice 2011 (Revised in 2016), http://about.
abc.net.au/wp-content/uploads/2016/05/ABCCodeOfPractice2016-1.pdf
• Australian Broadcasting Corporation (2017): Jobs & Portfolio, in The Loop,
https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]
• Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or Fiction? In Pietre-
Stones Review of Freemasonry, http://www.freemasons-freemasonry.com/
masonic_dollar.html[8/03/2017 4:43:05 AM]
• Broadcasting Commission (2016): About the ABC – James Spigelman
(AC, QC), Chairman, in http://about.abc.net.au/profile/the-hon-james-
spigelman-ac-qc/[7/03/2017 3:00:19 AM]
• Fandom (2017): Toy Store of Doom | Encyclopaedia SpongeBobia |
Fandom powered by Wikia http://spongebob.wikia.com/wiki/Toy_Store_
of_Doom[8/03/2017 6:22:14 AM]
• Federal Register of Legislation (2011): Work Health and Safety Act, https://
www.legislation.gov.au/Series/C2011A00137[8/03/2017 2:03:51 AM]
• Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid http://
illuminatisymbols.info/nickelodeon-all-seeing-eye/
• Illuminati Symbols (2017): SpongeBob Square Pants All Seeing Eye on
Pyramid, http://illuminatisymbols.info/spongebob-squarepants-all-seeing-
eye-on-pyramid/
• Intellectual Property Australia (2017): Home Page, https://www.ipaustralia.
gov.au/[6/03/2017 6:58:19 PM]
• Jolly, M, Stewart, C, and Brewer, C (2012): Engendering Violence in Papua
New Guinea, in ANU E-Press, https://ia600705.us.archive.org/12/items/
EngenderingViolenceInPNG/Engendering_violence_in_PNG.pdf
• Karg, B, and Young, JK (2009): 101 Secrets of the Freemasons, in Amazon.
com, https://www.amazon.com/dp/1440503788/ref=rdr_ext_tmb;
• LinkedIn (2017): Digital Media Planner (for the Australian Broadcasting
Commission, in https://www.linkedin.com/jobs/view/270037502?trk=jobs-
home-jobsfe-redirect[7/03/2017 2:57:32 AM]
• Papua New Guinea Human Rights Library (2017): Archive, https://archive.
org/details/papuanewguineahumanrightslibrary[8/03/2017 2:44:41 AM];
• Percival, D (2014): The All-Seeing Eye: Sacred Origins of a Hijacked Symbol,
in The Conscious Reporter http://consciousreporter.com/conspiracy-
against-consciousness/corruption-sacred-symbols-all-seeing-eye/
[8/01/2017 12:06:32 AM]
• Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-Have Clauses
In A Contract, in Hongkiat.com, http://www.hongkiat.com/blog/design-
contract-clauses/[6/03/2017 6:55:44 PM]
• The Loop (2017): Australian Broadcasting Commission (TV), in The Loop,
https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]
• Wikipedia (2016): Law of Papua New Guinea, https://en.wikipedia.org/
wiki/Law_of_Papua_New_Guinea
• Wikipedia (2017) The Eye of Providence, https://en.wikipedia.org/wiki/Eye_
of_Providence?oldid=757926811
• Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.org/wiki/
Jeff_%2522Swampy%2522_Marsh?oldid=758842033
• Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.org/wiki/
Stephen_Hillenburg
References