SlideShare uma empresa Scribd logo
1 de 28
www.LouisaChan.com
eMailseMails
eMail Marketing Series I
For Building
Relationships
Businessand
HOW?
Communication
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Keep in touch, sharing, updates
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2
1
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Watch My Other Slides
www.LouisaChan.comwww.LouisaChan.com
eMails Still Rule
eCommerce Customer Acquisition
Survey by Custora.com
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Most Personal
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Business & Professional Use
Transactional Medium
Why eMails?
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Look Forward-
To Some
others are SPAM!
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Unsolicited Commercial eMails
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Mass Mailed, Sent In Bulk
SPAM:What is?
Achieves Nothing Constructive
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Get Suspended, Blocked, Shut Down
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Brand Loses Credibility & Trust
Regulated by Federal Law
SPAM:What happens?
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Best Practice
Etiquette
1. Don’t
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Share, Sell Or Buy
2.Don’t
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3.Don’t Assume
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Or Auto Add
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4.No
Commercial eMails
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Unless Has
Explicit Permission
5.Don’t Ignore
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Removal Requests
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What If -
Want to Send
Commercial eMails?
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Use eMail System for
Consistent, Commercial, Communications
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Deliver-ability
Customized
Automated
Provide Insights
WHY eMails Marketing System:
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Best Practice
Etiquette
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Ensure Confidentiality
Show What will be sent
Frequency
Provide A Way Out
Show How eMails Will Be Used
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We respect your email privacy and never share it with anyone
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Requested
Personalized
Valuable
Enjoyable
eMails That Build Business Are:
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Respect Intention
Respect Privacy
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Effective Reach
High Conversion
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eMail Automation System Has
www.LouisaChan.com
How Does It Work?
To be continued …
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www.LouisaChan.com
Let’s Catch Up on
Watch My Other Videos
Leave Comment & Share
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