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PRESS PUBLISHERS’ RIGHT:
EXPANDING COPYRIGHT ON NEWS ON THE
INTERNET
Ula Furgał
PhD Candidate, European University Institute
The problem
The discussion
Role of journalists
The solution: press publishers’ right
Press publication: a subject-matter
Exclusive rights
Right holder
Right of making available
Snippets and reproduction
Safeguards for journalists
Copyright exceptions
THE PROBLEM
News aggregators
Copyright infringement?
Link: communication to the public
Snippet: reproduction of a work in part
Links & communication to the public
Art. 3(1) InfoSoc Directive
[…] the exclusive right to authorise or prohibit any communication to the public
of their works, by wire or wireless means, including the making available to the
public of their works in such a way that members of the public may access
them from a place and at a time individually chosen by them.
a response to development of modern technologies
generally-formulated
to cover all modes of communication of work to a public which is not
present at a place where transmission originated
Links & communication to the public
Svensson C-466/12
Two criteria:
a) Act of communication
links provide direct access to works
potential access is sufficient: it is for users to decide if they click through
b) Communication to the public
indeterminate, a fairly large, number of recipients
all potential users of a website
Links & communication to the public
New public
public that was not originally taken into account by the copyright
holders when they authorised the first communication to the public
no restrictive measures = all internet users create public
restricitve measures in the online news environment?
Hyperlinking and new public flowchart
João Pedro Quintais
Untangling the hyperlinking web: In search of
the online right of communication to the public
J World Intellect Prop. 2018;21:385–420
https://doi.org/10.1111/jwip.12107
Snippets and reproduction
Art. 2 InfoSoc Directive
[…] the exclusive right to authorise or prohibit direct or indirect, temporary or
permanent reproduction by any means and in any form, in whole or in part
[…] for authors, of their works […]
work: original expression, author’s own intellectual creation
parts of work: enjoy protection […] provided that they contain elements
which are the expression of the intellectual creation of the author of the
work
Infopaq C-5/08
Snippets and reproduction
Protection of news and press?
Art. 2(8) Berne Convention
The protection […] shall not apply to news of the day or to miscellaneous facts having
the character of mere items of press information.
Infopaq C-5/08
newspaper articles are literary works
form, manner in which the subject is presented, linguistic expression
choice, sequence and combination of words, used to express certain fact
Snippets and reproduction
Length?
certain isolated sentences, or even certain parts of sentences in the text in
question, may be suitable for conveying to the reader the originality of a
publication such as a newspaper article
InfopaqC-5/08
Restrictions to creativity?
The problem later on…
licensing & remuneration
enforcement
threat to free & pluralistic press
THE DISCUSSION
Who?
News organisations
Authors
Digital Intermediaries
Collective management organisations (CMOs)
NGOs and public policy advocates
Research and academic institutions
Content producers from other sectors
Users
How?
Open letters
Position papers
Statements
Press releases
Reports
Emails
Public campaigns
EC Public Consultation on the role of
publishers in copyright value chain
https://www.forbes.pl/prawo-i-podatki/wydawcy-apeluja-
o-poparcie-dyrektywy-o-prawie-autorskim/0zme72g
When?
2014 2015 2016 2017 2018
What arguments were used?
1) Better off
2) Legal certainty
3) Negotiation position
4) Equality
5) Innovation
6) Value of the press
7) Internet freedom
8) Right to information
Better off
New revenues
Extended effects
Dependency & transfer of
revenue
Pie theory
Data?
Equality
Following other content
producers
Fix of historical mistake &
recognition of tech
development
Following a bad example
Against tech development
Negotiation position
Publishers vs platforms
Counter-balancing market
power
One-stop shop
Authors vs publishers
Autonomy from authors
Hegemony on the web
Value of press
“Empower Democracy”
#savethepress
Fight fake news
Copyright is “blind”
Journalists?
The Guardian
la Repubblica
DerTagesspiegel
AFP
Echo24.cz
Journalists in the discussion
No one, universally-shared position
No information, no initiatives
No consistency over time
Detached from the online news environment
investment
quality content
double-layering
rights clearance
technological development
independence
innovation
link
pluralism
THE SOLUTION
PRESS PUBLISHERS’ RIGHT
RELATED RIGHT IN PRESS PUBLICATIONS
CDSM Directive: art. 15 (ex 11)
Member States shall provide publishers of press publications established in a
Member State with the right of reproduction and the right of making available for
the online use of their press publications by information society service providers
The rights shall not apply to private or non-commercial uses of press publications
by individual users
The rights shall not apply to acts of hyperlinking
The rights shall not apply in respect of the use of individual words or very short
extracts of a press publication
THE SUBJECT MATTER:
PRESS PUBLICATION
Press publication
Collection composed mainly of literary works of a journalistic
nature
individual item within a periodical or regularly updated publication under
a single title
has a purpose of providing the general public with information related to
news or other topics
is published in any media
is published under the initiative, control and editorial responsibility of a
service provider
art. 2(4) CDSM Directive
Work of a journalistic nature
Works
created by professional journalist
originating with press (publisher)
produced pursuant to journalistic
standards
Data Protection Directive: exception for
processing data for journalistic purposes
 No clear, easily applicable criterion
Categories of works
Open catalogue
Directives concerning particular
categories of works
Painer C-145/10
All works, regardless of a category, are
protected equally
Quality journalism
CDSM Directive
Contributing to public debate and proper functioning of democratic societies
Provides public with reliable information
CoE Committee of Experts on Quality Journalism
List of prerequisites concerning the methods and processes of reporting, as well as
principles, values and purposes involved in the news production
Opposite of mis/disinformation
Journalistic studies theories
 Copyright egalitarianism
Editorial initiative, control and
responsibility
CoE Recommendation on new notion of media
Editorial control an indispensable requirement for online service or activity to be
considered as media
Elements of editorial control: editorial policy, editorial process, moderation and editorial
staff
AVMS Directive
Editorial responsibility as an exercise of effective control over the selection and
organisation of the program
Inapplicable to online versions of newspapers
Editorial initiative
Press publication
 A number of undefined, foreign to copyright, terms inviting
subjective judgements
Related rights: subject matter
Rights neighbouring to copyright
Right holders: performers, phonogram producers, broadcasting organisations and
film producers
Justification: creativity in the performance
organisational and financial effort
Subject matter: no common definition
no originality requirement
Related rights: phonogram
https://en.wikipedia.org/wiki/I_Bet_My_
Life#/media/File:Imagine_Dragons_-
_I_Bet_My_Life.png
http://www.everyonepiano.com/Stave-5142-1-I-
Bet-My-Life-Imagine-Dragons-Stave-Preview-
1.html
https://tabs.ultimate-
guitar.com/tab/imagine_dragons/i_bet_my_life_chords_1675328
Related right: press publication
www.rp.pl/Polityka/305069890-Droga-
Koalicji-do-sukcesu-wiedzie-przez-100-mld-
zl.html
www.rp.pl
Term of protection
2 years after publication of press publication
When does the publication of a press publication as „individual item” take
place?
EXCLUSIVE RIGHTS
Right holder
Publisher of a press publication
service providers, such as news publishers or news agencies, when they publish press
publications
established in the EU Member State
Not effective erga omnes
Effective towards information society service providers
any service normally provided for remuneration, at a distance, by electronic means and
at the individual request of a recipient of services
Right of making available
 Does not apply to acts of hyperlinking
But:
double-layering of the rights
application of right depends on the right holder
Reproduction and snippets
 Does not apply to individual words or very short extracts
of a press publication
But:
no originality requirement
no explicit limit of words
Reproduction and snippets
Role of snippets:
• context
• relevance
• efficiency
 Can link play its function without a preview?
https://www.theguardian.com/us-news/2019/jun/25/democrats-2020-debates-candidates-
biden-warren-sanders
https://www.facebook.com/theguardian/
Feedly
Google News Google Search
Ecosia
WhatsApp
Safeguards?
1) the right shall leave intact and shall in no way affect any rights provided for
authors in respect of the work incorporated in a press publication
2) authors shall receive an appropriate share of the revenues received by press
publishers
Contractual relationship?
Journalistic freedom?
Copyright exceptions
Right does not apply to private or non-commercial uses of press publications by
individual users
 private use exception made mandatory?
Copyright exceptions of the InfoSoc Directive, Orphan Works Directive, and
Marrakesh Treaty Implementation Directive apply mutatis mutandis (with
necessary alterations)
 open catalogue of exceptions in InfoSoc Directive
 potential difference between exceptions applicable to copyright and
press publishers’ right
Illustrations http://thenounproject.com
6-9, 44ViktorVorobyev (link)
10, 11, 45, 46 Becris (snippet)
13 Lastspark (news and megaphone)
21 Lastpart (pie)
22 Mulham (equality)
23 Artdabana@Design (scale)
24 Luis Prado (fake news)
25, 27, 49 Aldric Rodriguez (journalist)
33-38, 41 Creative Stall (newspaper)
43 Icon54 (right holder)
50 Jaohuarye (open lock)
THANKYOU!
Comments or questions? Get in touch!
Ula Furgał
urszula.furgal@eui.eu

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Press publishers’right: expanding copyright on news and information on the internet

  • 1. PRESS PUBLISHERS’ RIGHT: EXPANDING COPYRIGHT ON NEWS ON THE INTERNET Ula Furgał PhD Candidate, European University Institute
  • 2. The problem The discussion Role of journalists The solution: press publishers’ right Press publication: a subject-matter Exclusive rights Right holder Right of making available Snippets and reproduction Safeguards for journalists Copyright exceptions
  • 5. Copyright infringement? Link: communication to the public Snippet: reproduction of a work in part
  • 6. Links & communication to the public Art. 3(1) InfoSoc Directive […] the exclusive right to authorise or prohibit any communication to the public of their works, by wire or wireless means, including the making available to the public of their works in such a way that members of the public may access them from a place and at a time individually chosen by them. a response to development of modern technologies generally-formulated to cover all modes of communication of work to a public which is not present at a place where transmission originated
  • 7. Links & communication to the public Svensson C-466/12 Two criteria: a) Act of communication links provide direct access to works potential access is sufficient: it is for users to decide if they click through b) Communication to the public indeterminate, a fairly large, number of recipients all potential users of a website
  • 8. Links & communication to the public New public public that was not originally taken into account by the copyright holders when they authorised the first communication to the public no restrictive measures = all internet users create public restricitve measures in the online news environment?
  • 9. Hyperlinking and new public flowchart João Pedro Quintais Untangling the hyperlinking web: In search of the online right of communication to the public J World Intellect Prop. 2018;21:385–420 https://doi.org/10.1111/jwip.12107
  • 10. Snippets and reproduction Art. 2 InfoSoc Directive […] the exclusive right to authorise or prohibit direct or indirect, temporary or permanent reproduction by any means and in any form, in whole or in part […] for authors, of their works […] work: original expression, author’s own intellectual creation parts of work: enjoy protection […] provided that they contain elements which are the expression of the intellectual creation of the author of the work Infopaq C-5/08
  • 11. Snippets and reproduction Protection of news and press? Art. 2(8) Berne Convention The protection […] shall not apply to news of the day or to miscellaneous facts having the character of mere items of press information. Infopaq C-5/08 newspaper articles are literary works form, manner in which the subject is presented, linguistic expression choice, sequence and combination of words, used to express certain fact
  • 12. Snippets and reproduction Length? certain isolated sentences, or even certain parts of sentences in the text in question, may be suitable for conveying to the reader the originality of a publication such as a newspaper article InfopaqC-5/08 Restrictions to creativity?
  • 13. The problem later on… licensing & remuneration enforcement threat to free & pluralistic press
  • 15. Who? News organisations Authors Digital Intermediaries Collective management organisations (CMOs) NGOs and public policy advocates Research and academic institutions Content producers from other sectors Users
  • 16. How? Open letters Position papers Statements Press releases Reports Emails Public campaigns EC Public Consultation on the role of publishers in copyright value chain https://www.forbes.pl/prawo-i-podatki/wydawcy-apeluja- o-poparcie-dyrektywy-o-prawie-autorskim/0zme72g
  • 17. When?
  • 18. 2014 2015 2016 2017 2018
  • 20. 1) Better off 2) Legal certainty 3) Negotiation position 4) Equality 5) Innovation 6) Value of the press 7) Internet freedom 8) Right to information
  • 21. Better off New revenues Extended effects Dependency & transfer of revenue Pie theory Data?
  • 22. Equality Following other content producers Fix of historical mistake & recognition of tech development Following a bad example Against tech development
  • 23. Negotiation position Publishers vs platforms Counter-balancing market power One-stop shop Authors vs publishers Autonomy from authors Hegemony on the web
  • 24. Value of press “Empower Democracy” #savethepress Fight fake news Copyright is “blind”
  • 27. Journalists in the discussion No one, universally-shared position No information, no initiatives No consistency over time Detached from the online news environment
  • 28. investment quality content double-layering rights clearance technological development independence innovation link pluralism
  • 30. PRESS PUBLISHERS’ RIGHT RELATED RIGHT IN PRESS PUBLICATIONS
  • 31. CDSM Directive: art. 15 (ex 11) Member States shall provide publishers of press publications established in a Member State with the right of reproduction and the right of making available for the online use of their press publications by information society service providers The rights shall not apply to private or non-commercial uses of press publications by individual users The rights shall not apply to acts of hyperlinking The rights shall not apply in respect of the use of individual words or very short extracts of a press publication
  • 33. Press publication Collection composed mainly of literary works of a journalistic nature individual item within a periodical or regularly updated publication under a single title has a purpose of providing the general public with information related to news or other topics is published in any media is published under the initiative, control and editorial responsibility of a service provider art. 2(4) CDSM Directive
  • 34. Work of a journalistic nature Works created by professional journalist originating with press (publisher) produced pursuant to journalistic standards Data Protection Directive: exception for processing data for journalistic purposes  No clear, easily applicable criterion Categories of works Open catalogue Directives concerning particular categories of works Painer C-145/10 All works, regardless of a category, are protected equally
  • 35. Quality journalism CDSM Directive Contributing to public debate and proper functioning of democratic societies Provides public with reliable information CoE Committee of Experts on Quality Journalism List of prerequisites concerning the methods and processes of reporting, as well as principles, values and purposes involved in the news production Opposite of mis/disinformation Journalistic studies theories  Copyright egalitarianism
  • 36. Editorial initiative, control and responsibility CoE Recommendation on new notion of media Editorial control an indispensable requirement for online service or activity to be considered as media Elements of editorial control: editorial policy, editorial process, moderation and editorial staff AVMS Directive Editorial responsibility as an exercise of effective control over the selection and organisation of the program Inapplicable to online versions of newspapers Editorial initiative
  • 37. Press publication  A number of undefined, foreign to copyright, terms inviting subjective judgements
  • 38. Related rights: subject matter Rights neighbouring to copyright Right holders: performers, phonogram producers, broadcasting organisations and film producers Justification: creativity in the performance organisational and financial effort Subject matter: no common definition no originality requirement
  • 40. Related right: press publication www.rp.pl/Polityka/305069890-Droga- Koalicji-do-sukcesu-wiedzie-przez-100-mld- zl.html www.rp.pl
  • 41. Term of protection 2 years after publication of press publication When does the publication of a press publication as „individual item” take place?
  • 43. Right holder Publisher of a press publication service providers, such as news publishers or news agencies, when they publish press publications established in the EU Member State Not effective erga omnes Effective towards information society service providers any service normally provided for remuneration, at a distance, by electronic means and at the individual request of a recipient of services
  • 44. Right of making available  Does not apply to acts of hyperlinking But: double-layering of the rights application of right depends on the right holder
  • 45. Reproduction and snippets  Does not apply to individual words or very short extracts of a press publication But: no originality requirement no explicit limit of words
  • 46. Reproduction and snippets Role of snippets: • context • relevance • efficiency  Can link play its function without a preview?
  • 48. Google News Google Search Ecosia WhatsApp
  • 49. Safeguards? 1) the right shall leave intact and shall in no way affect any rights provided for authors in respect of the work incorporated in a press publication 2) authors shall receive an appropriate share of the revenues received by press publishers Contractual relationship? Journalistic freedom?
  • 50. Copyright exceptions Right does not apply to private or non-commercial uses of press publications by individual users  private use exception made mandatory? Copyright exceptions of the InfoSoc Directive, Orphan Works Directive, and Marrakesh Treaty Implementation Directive apply mutatis mutandis (with necessary alterations)  open catalogue of exceptions in InfoSoc Directive  potential difference between exceptions applicable to copyright and press publishers’ right
  • 51. Illustrations http://thenounproject.com 6-9, 44ViktorVorobyev (link) 10, 11, 45, 46 Becris (snippet) 13 Lastspark (news and megaphone) 21 Lastpart (pie) 22 Mulham (equality) 23 Artdabana@Design (scale) 24 Luis Prado (fake news) 25, 27, 49 Aldric Rodriguez (journalist) 33-38, 41 Creative Stall (newspaper) 43 Icon54 (right holder) 50 Jaohuarye (open lock)
  • 52. THANKYOU! Comments or questions? Get in touch! Ula Furgał urszula.furgal@eui.eu