1. GUILLERU.WABINGGA
Pleaseanswerthe followingquestionsbasedinYOUR OWN UNDERSTANDING.
1. List the major advantages of survey research methods over qualitative methods you have
previouslylearned.Can you thinkofanydisadvantages,and ifso,what arethey?
The advantages of survey research methods over qualitative methods is that its provides
standardization's, gathers large amounts of information efficiently to easy administer, gets beneath the
surface.Reveals subgroupdifferences,andit id easyto analyse.
Disadvantages:
Respondentsmaynot feel encouragedtoprovideaccurate,honest answers
Respondents may not feel comfortable providing answers that present themselves in a
unfavorablemanner.
Respondents may not be fully aware of their reasons for any given answer because of lack of
memoryon the subject,oreven boredom.
Data errors dueto questionnon-responsesmayexist.
2. How and why has technology impacted data collection from the recent past through the
present?
Through ICT, technology has radically changed data gathering techniques. In the early days,
data collecting was a laborious task requiring a large number of enumerators to collect data using
paper-based surveys. This process takes a long time, is expensive, and includes a lot of human error.
As a result, the study results are delayed, which is ineffective. However, current technology is a
godsend in terms of data collection and analysis. A computer-based survey can be used to collect
information from a broad target population. It is simple to filter, analyze, and interpret data. It is
incrediblycosteffective, has no mistakes,andtakes less time.
3. As a student doing quantitative market research, how can you formulate marketing
strategiesbasedon theresultsofthedatayou gathered?
Your marketing plan should serve as a reference document for executing your marketing
strategy. It lays up specific goals and describes how you plan to attain them. Perhaps most crucially, it
considers how you might make your goal a reality. It should be based on real data, how are you going to
put it into reality, it will define you audiences behavior, pain points, goals and etc, and in this, it will you
you to successfulmarketingstrategy.
