2021 Media Kit | GlobalSpec

DEEP I N DUSTRY INTELLIGENCE, CUSTOMIZED MARKETING
PROG RAM S AND MEASURABLE CAMPAIGN PERFORMANCE
F OR A SM ARTER WAY TO REACH E NGINEERS.
globalspec.com/advertising
2021 MediaKit

Table of Contents
Your Audience is Here .......................................................... 3
Demographic Profile ......................................................... 4-7
Solutions Overview ............................................................... 8
Content Marketing Services ............................................... 9
Display Advertising ..............................................................10
E-Newsletter Advertising ................................................11-12
Webinar Packages ............................................................... 13
Product Discovery Subscription Program.......................14
Catalyst™ Email Marketing Platform ..................................15
Custom Mail Products ......................................................... 16
For more information or a personalized media review, call 800-261-2052 or email sales@globalspec.com.

Reach smarter.
GlobalSpec is a provider of data-driven industrial marketing solutions designed to help companies promote their products and grow
their businesses.
Our audience of engineers and technical professionals relies on the GlobalSpec family of brands as trusted resources for content,
community and engagement at all stages of the research, design and purchasing process.
We deliver deep industry intelligence, customized marketing programs and measurable campaign performance.
YOUR AUDIENCE IS HERE

The Engineering360.com audience represents the finest engineering minds in the world. These highly educated, motivated and
engaged users are pragmatic thinkers charged with solving some of the most urgent problems in the technical, manufacturing and
mechanical sectors. Learn more about this audience, plus the reach and engagement that GlobalSpec delivers.
DEMOGRAPHIC PROFILE
Americas
62.5%
Oceania
2.3%
Female
25%
Europe
13%
Africa
2.7%
Asia
19.5%
ENGINEERING360.COM AUDIENCE TRAFFIC GENDER
AGE
Male
75%
46%
32%
22%
18-34 35-54 55+
Audience Profile
Source: Omniture, Google Analytics

Audience Profile
website
e-newsletters
ad network
webinars
product alerts
high-impact
banner ads
1.2 million unique visitors/month across platform
8.6 million registered users
25% repeat visitors
2.3 million page views across platform
3.2 minutes average time spent
REACH ENGAGEMENT
70+ titles
4.2 million total subscriptions
13.5% click-through rate
9.7% open rate
50+ partner sites
15+ million impressions/month
0.1%–2.7% click-through rate
171 events in 2020
67,000+ full contact leads
56% conversion rate (registrants to attendees)
1 million total subscriptions
159 alert topics
10.2% click-through rate
8.8% open rate
2.43% average click-through rate
for welcome ads
DEMOGRAPHIC PROFILE

Engineering360 Registered Users
DEMOGRAPHIC PROFILE
Registered Users by Top Industry Segment
Engineering/Tech Design Services.................830,000+
General Manufacturing......................................830,000 +
Electronics.............................................................629,000+
Automotive.............................................................588,000+
Industrial Machinery/Tools & Equipment....... 493,000+
Aerospace & Defense..........................................467,000+
Oil & Gas..................................................................407,000+
Education...............................................................398,000+
Building & Construction..................................... 329,000+
Utilities/Energy.....................................................320,000+
Chemicals, Plastics & Rubber...........................268,000+
Consumer Products/Electronics......................259,000+
Communications -
Datacom/Telecom/Wireless/Network............ 242,000+
Instrumentation & Controls............................... 242,000+
Medical Equipment/Instrumentation.............. 234,000+
Fabricated Metals.................................................216,000+
Government............................................................216,000+
HVAC, Fire Control, Safety.................................199,000+
Computers, Systems & Peripherals..................198,000+
Transportation.........................................................173,000+
Semiconductor & Electronic Components..... 172,000+
Biotechnology/Pharmaceuticals.......................164,000+
Paper, Printing & Textiles.....................................121,000+
Agriculture/Forestry..............................................121,000+
Food & Beverage...................................................121,000+
Packaging Machinery............................................69,000+
Other.......................................................................995,000+
Registered Users by Job Function
Engineering....................................................... 3,800,000+
Design...............................................................1,520,000+
Consulting.......................................................... 725,000+
Process & Production......................................483,000+
Faculty, Staff, Student.....................................285,000+
Other.....................................................................621,000+
Marketing/Sales....................................................690,000+
Technical Support/Services..............................682,000+
Manufacturing........................................................621,000+
Purchasing............................................................. 578,000+
Research and Development..............................466,000+
General Corporate Management.................... 354,000+
Maintenance/Facilities Management..............285,000+
Architect/Builder/Contractor............................. 224,000+
Quality Control/Assurance.................................164,000+
Project Management............................................164,000+
Other....................................................................... 760,000+

Engineering360 Registered Users
By Region By Organization Size
DEMOGRAPHIC PROFILE
Americas
62.4%
Under 100 employees
42%
More than 5,000
employees
15%
501-1,000 employees
15%
100-500 employees
23%
EMEA
19.3%
APAC
18.3%
1,001-5,000
employees
5%
Average work experience of registered users is 15–19 years.
90% or users are involved in the purchasing of goods and services.

Data-driven solutions and measurable results.
SOLUTIONS OVERVIEW
REAL-TIME REPORTING AND OPTIMIZATION
It’s not enough to deliver the right audience and digital media strategies that allow
you to grow your business. GlobalSpec also understands the need for dedicated
support to ensure your success in today’s competitive digital marketplace.
GlobalSpec’s comprehensive measurement tools allow you to review your
campaign performance in real time. Using our reporting dashboard, you can
access up-to-date information about your channels, contacts and inquiries, and
engagement—then adjust your program to achieve the maximum ROI.
DEDICATED CUSTOMER SUPPORT
Our customer care team will help you get your program started and handle all
the details. We keep it simple so you can quickly benefit from increased visibility
and reach across a variety of innovative branding, awareness and engagement
solutions.
NURTURE READY CONTACTS
Your Client Services dashboard allows you to instantly download and forward your
contacts and inquiries, track your brand exposure activity and review your account
quickly and easily. Robust contact information makes proving the ROI of your
marketing programs easier than ever.

Connect with your audience
through content.
GlobalSpec offers a suite of content marketing
services that help you connect to your
audience in a way they can relate to—through
valuable industry intelligence. After all,
information and insight are the fuel that drives
these motivated professionals day after day.
We even have tools to help you promote
your white papers, research reports, industry
perspectives and other content, including
a variety of social media amplification
programs and other native content.
Which content solution is right for you? We’ll
help you choose not only the type of content to
produce, but also where it should be published
— Engineering360.com, Electronics360.com, or
your own website.
SUPPLIED CONTENT
Have content, but need the audience?
We’ll share your relevant content, such as
whitepapers or techincal articles, on our site to
amplify its exposure.
CUSTOM CONTENT
We want our solution to meet your exact goals.
Work with our content services team to develop
your editorial calendar in a way that works
for you. We handle everything from content
direction to writing, production, and project
management. Content can range from a short
article to an advanced white paper or e-zine.
CONTENT MARKETING SERVICES
*GlobalSpec and TREW Marketing 2019 Smart Marketing for Engineers
DC-Link capacitors form
an essential stage in
power conversion for
many applications, but
accurately measuring
real-world parameters
such as the ESR and ESL
is critical to optimum
design.
DC-link capacitors are an essential stage in power conversion for many applications, including
three-phase pulse width modulation (PWM) inverters, photovoltaic and wind power inverters,
industrial motor drives, automotive onboard chargers and inverters and medical equipment
power supplies.
When to and why use a DC-link capacitor
Where and why is a DC-link capacitor used? Figure 1 shows a drive system for an automotive
battery electric vehicle (BEV). The system includes a rechargeable bank of batteries to store
energy for the drive system, a three-phase inverter and an electric motor to provide traction.
The battery output voltage can be as high as 800 V DC.
This application, and those mentioned earlier, are DC-to-AC designs. They control the power
delivery to the load using power transistors (IGBTs or power MOSFETs) that switch high
levels of voltage and current at kilohertz frequencies. Switching topologies are inherently
efficient but generate a high level of electrical noise and voltage spikes during switch turn-off.
They also impose heavy transient current demands on the system DC supply.
The DC-link capacitor is located between the DC power source and the switching circuit.
Its purpose is to provide a more stable DC voltage, minimizing voltage dips as the inverter
sporadically demands heavy current.
The importance of accurate ESL/ESR measurement
The electrical response of an “ideal” capacitor is purely capacitive, but a real-world device also
has parasitic inductance and resistance.
Produced by: IEEE GlobalSpec April 2020
Measuring the ESL and ESR of a DC
link capacitor
Sponsored by: Zurich Instruments
Sponsored by:
Produced by:
Figure 1: A DC-link capacitor is a key element in many power converter designs. Shown is a three-
phase inverter for an electric vehicle traction motor.90% OF ENGINEERS ARE MORE LIKELY TO DO
BUSINESS WITH COMPANIES THAT REGULARLY
PRODUCE NEW AND CURRENT CONTENT.*

Put your brand on display
to millions.
Display ads on our web properties allow
you to connect with engineers and technical
professionals across multiple industries and
disciplines, where they are searching for
critical content, information, tools and more.
Multiple opportunities are available on the
following platforms:
• Engineering360.com
• Electronics360.com
• Datasheets360.com
Other display advertising solutions include:
• Deliver your message to your target
audience across over 50 relevant sites
with our Ad Network. Receive millions of
targeted impressions each month — all
with the ease of a single media buy.
• If your focus is the Electronics channel,
you can also take advantage of our
Datasheet Promoter feature and achieve
5x the click-through rate of standard
banner ad placements.
DISPLAY ADVERTISING
Above: Banner ads on Engineering360.com
Above: Welcome ad on Engineering360.com
2.43%AVERAGE
CLICKTHROUGH
RATE FOR
WELCOME ADS
1.2 million
2.3 million
UNIQUE VISITORS/MONTH
ACROSS GLOBALSPEC PLATFORM
PAGE VIEWS ACROSS
GLOBALSPEC PLATFORM

Share your news with our
engaged, dedicated subscribers.
GlobalSpec e-newsletters are anything but
average, run-of-the-mill communications.
These 70+ titles are well-crafted, well-
respected resources that your targets actually
rely on as a key resource during all stages of
their buying cycle.
Each newsletter is delivered to a list of opt-
in subscribers, who are eager to read the
rich editorial content our team provides. This
includes industry trends and events, the latest
research, product news and career information.
With a highly targeted selection of
e-newsletters, you can reach the right audience
efficiently and effectively. And of course,
customized reporting allows you to gauge the
success of your e-newsletter program.
Make your e-newsletter advertising buy work
harder for you while filling your pipeline with
the engineering and technical professionals
interested in the products you deliver, from the
markets and industries you serve.
E-NEWSLETTER ADVERTISING
*GlobalSpec and TREW Marketing 2021 Smart Marketing for Engineers
92% OF ENGINEERS SUBSCRIBE TO
MULTIPLE E-NEWSLETTERS

E-NEWSLETTER NAME SUBSCRIBERS
360 Careers 60,000+
5G Communications 134,000+
Acoustics & Audio Technology 29,000+
Aerospace Technology 32,000+
Alternative & Renewable Energy 92,000+
Appliance Technology 19,000+
Automotive Technology 40,000+
Automotive Technology Video Edition 34,000+
Building & Design 60,000+
Building Blocks for the IoT 25,000+
Chemical Manufacturing 36,000+
Coatings & Surface Engineering 55,000+
Components for RF & Microwave 23,000+
Construction Tools & Equipment 32,000+
CR4 Daily Digest 34,000+
Creative Engineering 65,000+
Creative Engineering Video Edition 39,000+
Data Acquisition 36,000+
Defense & Security Technology 22,000+
Design & Analysis Software 43,000+
Display Technologies 26,000+
Electrical Components 90,000+
Electronic Components 57,000+
Electronic Components Video Edition 45,000+
Electronic Device Design 66,000+
Electronic Product Design 45,000+
Electronic Test Equipment 39,000+
Electronics360 87,000+
Engineering in Motion 75,000+
Engineering Management 45,000+
Environmental Technology 32,000+
Fastening, Joining & Assembly 41,000+
Fluid Power Systems 54,000+
Food & Beverage Technology 18,000+
Healthcare Engineering 19,000+
HVAC 42,000+
Industrial Automation 46,000+
Industrial Automation Video Edition 38,000+
Industrial MRO 19,000+
Industrial Processing Equipment 63,000+
Lab Equipment 42,000+
Light & Laser 47,000+
Machine Tools & Metal Working 50,000+
Manufacturing Technology 120,000+
Manufacturing Technology Video Edition 104,000+
Material Handling & Supply Chain
Technology
46,000+
Materials Solutions 48,000+
Mechanical Components 76,000+
Mechanical Power Transmission 35,000+
Medical Equipment Design Video Edition 17,000+
Military & High-Reliability Electronics 13,000+
Motion Control Components 41,000+
Motors & Drives 65,000+
Networking & Communications 36,000+
Oil & Gas Technology 31,000+
Plant & Facilities Engineering 33,000+
Plastics & Resins 53,000+
Power Generation & Distribution 42,000+
Power Supplies & Devices 33,000+
Process Technology 120,000+
Pump Technology 45,000+
Quality, Test & Measurement 50,000+
Robotic Systems 34,000+
Scientific Instruments 33,000+
Semiconductor & MEMS Fabrication 19,000+
Sensors & Switches 70,000+
Shock, Vibration & Noise 24,000+
Software Engineering & Programming
Languages
88,000+
Specs & Techs 702,000+
Transportation Technology 40,000+
Valve Technology 39,000+
Water & Wastewater Systems 26,000+
Wire & Cable Technology 35,000+
Wireless Technology 39,000+
E-Newsletter Titles
*Newsletter subscriber numbers are dynamic and subject to change.

67% 82%OF TECHNICAL PROFESSIONALS
ATTENDED AT LEAST ONE WEBINAR
OR ONLINE EVENT IN THE PAST YEAR
OF TECHNICAL PROFESSIONALS
FIND WEBINARS VALUABLE WHEN
DOING RESEARCH TO MAKE A
PURCHASE DECISION
Grow your audience by engaging ours.
Webinars provide strong demand generation opportunities and the
ability to build brand awareness, engage with your target audience
and establish thought leadership in your industry.
Your target audience also finds great value in viewing webinars. They
are convenient to attend and the events themselves are more robust,
interactive and compelling than ever before.
PUT OUR AUDIENCE AND EXPERTISE TO WORK FOR YOU.
You tell us whom you want to reach and we’ll target them via a
multichannel marketing plan included in your package. We also
provide hands-on, full-service project management that will guide
you through planning and executing your webinar. No other media
provider can match our audience reach or expertise in hosting
your webinar.
WHICH WEBINAR IS RIGHT FOR YOU?
Work with us to determine which webinar type meets your goals.
We can customize your webinar offering to make sure you maximize
your exposure and effect on your target audience of engineers and
technical professionals.
TOGETHER, WE’LL ANSWER THESE QUESTIONS:
• Will this be live, partially live, or pre-recorded?
• Will video be included?
• Which supporting assets do you want to make
available to attendees?
ALL WEBINARS INCLUDE:
• On-demand viewing
• Amplification before and after launch
• Custom audience aggregation
*GlobalSpec and TREW Marketing Smart Marketing for Engineers
WEBINAR PACKAGES

A proven way to put your products in
front of the right people.
When your target audience is searching for products and services,
they turn to Engineering360.com to get what they need without
wading through the results of general search engines.
With millions of visits each month, Engineering360.com is
the undisputed destination for sourcing and specifying the
products and services you offer. Our 12-month product discovery
subscription program is designed to help you get maximum
exposure to these important decision-makers, provide a cross-
channel solution to promote your company, products and services,
and to generate demand.
Get your searchable product details in front of the right audience of
targeted and relevant prospects.
Your product discovery subscription includes:
• Product catalogs searchable by specification
• A robust company profile
• Product announcements to promote product releases and
other news
• Links to your website, technical articles, press releases, videos
and social media channels
• Self-published content
• Bolded listings and product categories
FEATURES:
• Increased brand exposure to our audience
• Generate nurture ready contacts
• Unearth real-time marketing insights
• Stand out amongst your competition with priority ranking
• Extend your reach with guaranteed inclusion in product alerts
• Catch prospects while they’re actively searching
Plus, extend the reach and impact of your product discovery platform
with our exclusive newsletter bundles.
PRODUCT DISCOVERY SUBSCRIPTION PROGRAM

Be the catalyst that drives
engagement and sales for
your company.
Research shows that it takes anywhere from 6 to
13 touches to deliver a qualified lead to sales.*
Additionally, 60 percent of the buying process is
completed online before a prospect initiates contact
with a vendor.**
Simplify the process of nurturing these contacts -
delivering the best leads to sales, guiding prospects
through the buyer’s journey, and ultimately turning
them into customers.
GlobalSpec Catalyst™ is an email marketing platform
that makes it easy for you to create innovative, on-
target campaigns that are specifically designed to
engage with and delight an engineering and technical
audience.
This all-in-one platform simplifies the marketing
process, providing you with the tools you need to:
• Access and segment your target audience
• Set up and deploy a campaign
• Analyze the results of a specific campaign with
real-time data
• Create targeted, data-driven nurturing campaigns
FEATURES:
• Visual campaign builder with built-in reporting
and audience projections
• Extensive library of email templates designed
with technical professionals in mind
• Simple audience segmentation capabilities
• Built-in GDPR and CAN SPAM compliance and
opt-out management
• Simple, visual reporting
CATALYST™ EMAIL MARKETING PLATFORM
* Source: Online Marketing Institute
** Source: 2019 Smart Marketing for Engineers, GlobalSpec and TREW Marketing

Messages that inspire action.
Share promotions, offers, brand and product messaging with
a targeted audience of engineering, manufacturing, industrial,
technical and scientific professionals. GlobalSpec provides multiple
opportunities for you to get your message to the right audience. All
of our lists can be targeted through a variety of selection criteria
including geography, job function, job title, industry, subscriptions and
more.
Engineering360 Direct Mail - Our targeted direct mail lists will
contain your most valuable prospects, pulled from our most engaged
pool of users that want to hear from you.
Engineering360 Email List Rental - Build awareness and drive
demand among a specific audience. This program allows you to
share your email message to a targeted audience of
Engineering360 users.
FEATURES DIRECT MAIL LIST RENTAL CO-BRANDED EMAIL
Customized mailing list X X X
Reporting X X
Co-branded template X
Engineering360–
branded “from” address
X
Full contact info for those
who clicked
X
Custom email products are available to GlobalSpec clients who
have reached a certain spending level with us. Contact your account
executive for details.
Engineering360 Co-branded Emails - Get all of the benefits of a list
rental product, plus introduce your message to a targeted audience
of professionals on behalf of the Engineering360 brand. Emails are
delivered in a co-branded template, from an Engineering360 email
address. Additionally, the co-brands include full contact information
for all recipients who clicked.
CUSTOM MAIL PRODUCTS

globalspec.com/advertising
For more information about GlobalSpec:
Visit: globalspec.com/advertising
Call: 800.261.2052
Email: sales@globalspec.com
Fax: 518.880.0250
201 Fuller Road
Suite 202
Albany, NY 12203

2021 Media Kit | GlobalSpec

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2021 Media Kit | GlobalSpec