Early view on what 2016 trends will affect your mobile strategy

1. 2016
trends in mobility
CHRISTIAN GLOVER WILSON
November 2015

2. Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends

3. Industry
Technology
Ecosystem
Approach
Design
• Mobile will overtake desktop
Already more mobile searches than
desktop in 10 countries inc. the US
• Mobile First to Mobile Only
Domination of mobile means some
brands will bypass desktop entirely
2016 mobile trends
Industry

4. Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends
Technology
• AI and machine learning
Will drive decision support and
automated customer assistance
• Big Data
Product recommendation and
behavioral forecasting will become
more commonplace

5. Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends
mobile Ecosystem
• Deep linking
The ability to expose specific
functionality will support frictionless
user experiences
• Deep searching
App indexing and SEO-friendly AJAX
will expose content to more
searches

6. Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends
development Approach
• Broader standards support
Complete HTML5 adoption and the
retiring of legacy platforms will
enable design in the browser and
rapid responsive development
• Real-time interfaces
node.js, webhooks and other
technologies will power immediate
response UIs

7. Industry
Technology
Ecosystem
Approach
Design
2016 mobile trends
Design Practices
• Dynamic designs
More scrolling experiences across
fewer screens; more use of
animation and transition
• Crisp UIs
Broad use of ‘Material Design’ and
card layouts will support modular
content and utilities

8. Thank you
Christian Glover Wilson
VP, Technology & Strategy
christian.gloverwilson@tigerspike.com