2. www.thebigpicture.design
Table of contents
2
3
5
4
Why is visualiza,on so important?
What we've learned from science?
How we work?
How do we visualize?
1What is The Big Picture?Go to slide
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Table of contents
3. The most important facts
about a situa)on and
the effects of that
situa&on on other things.
“The Big Picture”
<expression>
Source: The Cambridge Dic#onary
www.thebigpicture.designWhat is The Big Picture?
4. www.thebigpicture.designWhat is The Big Picture?
Subjects people don’t
understand.
Unless you’re an expert
Poli%cs, Finance & banks, Legals, Insurance,
Construc)ons, Technology, Stock market, Climate
change, Mechanics, Human rights, Cultural
behavior, Bitcoins, Taxes…
5. Ideas - Reports - Stories - Companies - News
Structures - Strategies - Data - Presenta0ons
We visualize
www.thebigpicture.design
<Informa)on>
What is The Big Picture?
6. The purpose of visualiza0on is insight, not pictures.
Our goal
www.thebigpicture.designWhat is The Big Picture?
7. "First, you need professional
designers who can translate
complex ideas into non-verbal
language. "
Phil Parker - Professor of Marke/ng and the Chaired Professor of
Management at INSEAD
www.thebigpicture.designWhat is The Big Picture?
10. www.thebigpicture.design
Visuals are the most
universal language.
Increase your target
audience with easy
understandable visuals.
To understand
1
Why is visualiza,on so important?
12. www.thebigpicture.design
It’s easier to digest a visual
than words. Almost 50%
of your brain is involved in
visual processing
To process
3
Why is visualiza,on so important?
14. www.thebigpicture.design
Ask yourself the following
ques%on: “How much is 5
million?” To es,mate the
value of numbers, compare
them on a visualized,
measurable scale.
To compare
5
Why is visualiza,on so important?
22. www.thebigpicture.design
1 2
We read We validate
How we work?
We read all the informa/on
or data you want us to
summarize
We extract the relevant from
the irrelevant.
23. www.thebigpicture.design
We read
We read all the informa/on
or data you want us to
summarize
We validate
We extract the relevant from
the irrelevant.
We visualize
We start designing.
1 2 3
How we work?