Slide deck from the May 2014 event hosted by Chester County Marketing Group of Northern Chester County, PA. Speaker: Jeff Tincher of 610 Digital, LLC.

1. Managing Your
Business’s Social Media
THE WHAT/WHY/HOW OF EDITORIAL CALENDARS
USING HOOTSUITE & OTHER TOOLS
Speaker: Jeff Tincher
Chester County Marketing Group
May 2014
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2. About ChescoMG
Started in March 2011
Hold monthly business networking events and presentations in
Northern Chester County, PA
No annual fee to join the group
Provides basic education to area business owners
Find us on Facebook, Twitter, LinkedIn (Page & Group), Google+,
YouTube
Join our Email List for Event Updates, Training Workshops and
Seminars and news from our blog.
http://eepurl.com/tE10f
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3. What are Editorial Calendars?
Well they aren’t just calendars!
A content plan that follows a basic publishing schedule and
Organizes your content
Can have a master calendar or sub-calendars for blog,
social, email, etc.
Makes you job easier in the long run
“Great content is
the best sales
tool in the
world.”
– Marcus Sheridan
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4. Why is an Editorial Calendar Important?
Helps you and your team stay focused throughout the year
Helps you focus on needs of your audience
Helps you integrate across mediums
Reduce writer’s block; collect ideas along the way
Let’s you see what content works best over time and on which
channel
To publish the right content at the right time
An Editorial
Calendar is key
to publishing a
steady flow of
content.
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5. How to Create an Editorial Calendar
Set aside 1-2 hours a month and weekly time to review and edit
Determine how far in advance you may need to go? Annual?
Monthly? Weekly?
What is the frequency you want to post (or think you can handle!)
Brainstorm ideas around specific services/products/topics for your
business
Add regular/reoccurring features like #TBT, Tip of the Week, etc.
Add in Seasonal & holiday posts; FUN holidays
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6. Tools and Apps for Editorial Calendars
Plain old spreadsheet (Excel, Google Spreadsheet) – can
be the simplest and quickest way to get started
CoSchedule – a drag-and-drop content marketing editorial
calendar for WordPress
DivvyHQ – simple content planning and collaboration
platform
Kapost – a content marketing software platform
Percolate – a content Marketing platform
WordPress Editorial Calendar [plugin]
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7. Watch Our Discussions OnAir!
The What, Why and How of Editorial Calendars
http://www.chescomarketing.com/editorial-
calendar-discussion-plus-resources/
How to Keep Using Your Editorial Calendar
https://www.youtube.com/watch?v=rnPqvAA7VtY
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www.ChescoMarketing.com/OnAir
Every other Thursday at 10am ET

8. Need Help with Planning Your Calendars?
Give us a call or shoot us an email and
we’ll be happy to give you a tip. We also
can direct you to one of our preferred
members/freelancers for additional work
and consulting services.
CONTACT INFO
610.590.4824
social@ChescoMarketing.com
www.ChescoMarketing.com
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9. Social Media
Management Tools
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10. Who Uses Social Media Tools
The social media tools of choice, according to a recent LeadSift report on LeadSift.com
#1
HootSuite is the
leader with 36%
of Fortune 100
companies using
the platform.
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11. Some Great Tools for
Small Business Users
HootSuite – free and paid platform for personal to team
management of multi-channel marketing; Free allows up to 5
profiles and 1 user; Pro plan starts at $9.99/mo
SproutSocial – paid tool for small-mid sized businesses to
manage; free trial -- $59/mo
Buffer – free tool to manage up to three social media accounts
from one account; Paid plan is $10/month
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12. HootSuite Walk-thru
DEMONSTRATION AND WALK-THRU
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13. Thank you for attending
• Schedule of Workshops/Seminars/Monthly Meetings
• Past Presentations in Slide Library
Learn more at ChescoMarketing.com
Facebook.com/ChescoMG
Twitter.com/ChescoMarketing
Linkd.in/ChescoLI
Join our Email List
Gplus.to/ChescoMG
YouTube.com/ChescoMarketing
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