Athar Abidi, head of social media, British Heart Foundation Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. #BeatHeartbreakForever
Beyond Broadcast

2. How do we use Social?
Connecting
Broadcasting
Promoting
Informing
Celebrating

3. 3
#BoughtAtBHF

4. 4
The Big Stitch
Annual campaign in July. Driven by social team
Awareness campaign, driving footfall to BHF
shops and showcasing the variety of stock on
sale
Fantastic content generation for us to share in
the future
This year entrants really flexed their creativity
with all projects shared on the photo wall

5. Influencers
5

6. Advocates
6

7. Advocates
7
We posted two conference news story tweets on the main
BHF account. They got 29 link clicks between them from a
potential reach of 650k.
We posted the same two stories on SoAmpli. They were
shared 12 times by BHF users and got 111 click throughs
from a potential reach of 7.6k

8. 8
Personalised video
Personalisation is a big focus in wider digital…
But how can we use it to thank supporters and encourage future engagement
with the BHF in a fun and shareable way?

9. 9
Events Campaign 2019

10. 10
CPR Quiz Chatbot
for Restart a Heart Day
We ran a small amount of Facebook ads aimed
primarily at a millennial audience.
The bot was triggered a total of 1,573 times
from Oct 16-19.
80% of the questions the bot asked about CPR
were answered correctly.
92% of people more confident after the bot.

11. 11
Monitoring the patient voice - where’s Wally?

12. 12
Social listening

13. 13

14. 14

15. The evolution of social media –
what does the future hold?
12 September 2019
Social Media Network
London
#CCsocialmedia
WiFi:

16. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk