Sandrine Prom Tep

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Research Interests: . Online Consumer Behavior and Internet Marketing, with a special focus on Online contribution (UGC) as part of the social Web (2.0) and social usability . E-commerce service quality: Web site performance, Interactive systems, UX, Computer-Human Interaction applied to E-commerce contexts PhD Thesis: “The influence of social functionalities on consumers’ intention to contribute online. Thesis work supervised by Dr Sylvain Sénécal (HEC Montréal, QC) and Dr Aude Dufresne (University of Montreal, QC) M.Sc. Communication, University of Montreal, 2000: IT/New Media concentration. Master’s Degree Thesis: “The usefulness, usability, and utilization of Atelier FX v.8 softwa...

imarklab chaire rbc sylvain senecal neuromarketing hec montreal site web ux imarkscore medias sociaux marketing neuroscience multi-canal showrooming tech3lab internet seo mobile sem moteur de recherche webcom interactive marketing; banking multichannel qualitative user test website quantitative mobile app blog google analytics blogue marketing alimentaire restaurants présence interactive chaire rbc. consommateur upa flupa oculomtérie eyetracking facereader émotions mesures physiologiques oculométrie inmarklab experience client omer deserres détaillant canada quebec automobile assurance imarskscore; webcom sol tanguay webcommt neurois consumer script hec montréal cercel des presidents conception de site web méthodologie centrée utilisateur évaluation de site web recherche ux dcu optimisation web ergonomie test d'utilisabilité intracom 2012 2011 rbc chair social media business school web 2.0 empowerment pwc services professionnels e&y deloitte kpmg guide de voyage ulysse intracom test utilisateur audit commerce electronique

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