Personal Information
Organização/Local de trabalho
Montreal, Canada Area, Quebec Canada
Cargo
Professeur Marketing Interactif - ESG UQAM - Interactive Marketing Professor
Setor
Technology / Software / Internet
Sobre
Research Interests:
. Online Consumer Behavior and Internet Marketing, with a special focus on Online contribution (UGC) as part of the social Web (2.0) and social usability
. E-commerce service quality:
Web site performance, Interactive systems, UX, Computer-Human Interaction applied to E-commerce contexts
PhD Thesis: “The influence of social functionalities on consumers’ intention to contribute online.
Thesis work supervised by Dr Sylvain Sénécal (HEC Montréal, QC) and Dr Aude Dufresne (University of Montreal, QC)
M.Sc. Communication, University of Montreal, 2000: IT/New Media concentration.
Master’s Degree Thesis: “The usefulness, usability, and utilization of Atelier FX v.8 softwa...
Marcadores
imarklab
chaire rbc
sylvain senecal
neuromarketing
hec montreal
site web
ux
imarkscore
medias sociaux
marketing
neuroscience
multi-canal
showrooming
tech3lab
internet
seo
mobile
sem
moteur de recherche
webcom
interactive marketing; banking
multichannel
qualitative
user test
website
quantitative
mobile app
blog
google analytics
blogue
marketing alimentaire
restaurants
présence interactive
chaire rbc.
consommateur
upa
flupa
oculomtérie
eyetracking
facereader
émotions
mesures physiologiques
oculométrie
inmarklab
experience client
omer deserres
détaillant
canada
quebec
automobile
assurance
imarskscore; webcom
sol tanguay
webcommt
neurois
consumer
script
hec montréal
cercel des presidents
conception de site web
méthodologie centrée utilisateur
évaluation de site web
recherche ux
dcu
optimisation web
ergonomie
test d'utilisabilité
intracom 2012
2011
rbc chair
social media
business school
web 2.0
empowerment
pwc
services professionnels
e&y
deloitte
kpmg
guide de voyage
ulysse
intracom
test utilisateur
audit
commerce electronique
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