A quick overview of affiliate marketing for sports bloggers and the best practices, strategies, and tips that help make them successful.
Created by AvantLink.com, Fanatics and Under Armour.
2. Learn How To Monetize Your
Website In A Non-Intrusive Way
Chad Waite
cwaite@avantlink.com | @ChadW8
3. Learn How To Monetize Your
Website In A Non-Intrusive Way
Affiliate marketing gives bloggers a unique opportunity to
“advertise” on their website without the use of tacky,
ugly ad campaigns while maintaining total control over
what’s being advertised.
4. What Is Affiliate Marketing?
Three parties involved:
1. Affiliate: Website owner or blogger that places affiliate links in
their content.
2. Merchant: Online retailer who runs a program allowing
affiliates to advertise their brand/products (ex. Fanatics, UA).
3. Networks: Tech platforms that give you the affiliate links and
tools, track referrals & sales, and pay you commissions.
5. How Does It Work?
Step One:
You place an affiliate link on your website, a visitor clicks on that
link and is taken to a merchant’s web
YOUR SITE AFFILIATE LINK
6. How Does It Work?
Step Two:
Customer browses products and purchases any number
of item(s). AvantLink tracks this successful referral that
resulted in a sale.
PURCHASE SALE TRACKED
7. How Does It Work?
Step Three:
The merchant pays you a commission based on the sale price of
the item, reported on and paid to you through the AvantLink
system. Commissions are based on the commission rate
established by the merchant.
COMMISSION
PAID
PURCHASE
TRACKED
11. Why Affiliate Marketing?
2. Very competitive commission rates, great earning potential.
Commissions range from 5-15%
for every sale, depending on the
merchant.
13. Why Affiliate Marketing?
4. Ditching the traditional “ad feel” for far more streamlined, non-
intrusive advertising related to your content. Good, right?
Want to see an example of a fully optimized, affiliate blog post? Head to:
bit.ly/affexample
(http://outdoor-gear-reviews.com/marmot-zeus-jacket-review)
15. The Tools
Custom Links: Powerful, embeddable links that
lead to a destination of your choosing.
Any real fan who knows the Bruins will crush the Caps will
be sporting their Bruins jersey on Saturday.
http://www.fanatics.com/NHL_Boston_Bruins_Jerseys
http://www.avantlink.com/click.php?
tt=app&ti=1019&mi=11081&pw=46205&url=http%3A%2F%2Fwww.fanatics.
com%2FNHL_Boston_Bruins_Jersey
16. The Tools
Affiliate Link Encoders: Automate predetermined
custom link placement in your content. This is cool...
18. Quick and Practical Guide
to Cashing in with Affiliate
Marketing
Wade Tonkin - Fanatics.com
19. SnapLinker Demo
5 minutes from login to posting targeted affiliate links to your Facebook or
Twitter followers.
Advantages: Let’s you promote any live page on site including product
pages. Awesome for hot markets and sale events.
20. Hot Markets
Stanley Cup
World Series
NCAA Championship
NBA Championship
World Cup Soccer
Conference Championships
Big-time short term opportunities. Hit them hard and fast.
21. Best Practices
Engagement is HUGE
Audience Trust is your friend, don’t abuse it.
Promote products that are cool and interesting
Don’t forget about HOT MARKETS
24. Next Steps?
Join our program on AvantLink: http://bit.ly/fanaticsboston
If you need help, you can reach me at wtonkin@fanatics.com
Facebook support group at http://www.facebook.com/groups/fanaticaffs
