Keynote presentation by Rob Koplowitz of Forrester from Celosphere 2019, Celonis's first-ever global customer and partner conference. Digital transformation initiatives are tangled up in misunderstood processes. Manual routing and process gaps further muddle the situation. Business and technology decision makers report that their organizations experience these issues. Process professionals must transform processes by optimizing and automating them, but in order to create a successful roadmap they need to dissect process data to guide their vision. Presenters: Rob Koplowitz, Vice President, Principal Analyst, Forrester

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Process Mining: Your Compass For
Digital Transformation
Rob Koplowitz, Vice President, Principal Analyst
April 2019

3. We work with business and
technology leaders to develop
customer-obsessed strategies
that drive growth.
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Big P, Little P’s
The Goals Of Process Are Changing

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Digital transformation is nothing
more than the buzzword du jour.

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This will take a new and far more complicated maneuver
What process used to be… What it needs to be…

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Process Mining brings two critical things:
Objectivity Direction

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Process Mining builds on previous success
Discovery
Compliance
Enhancement

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Something is
driving the shift

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Digital
transformation is
becoming the
primary driver of
process
improvement
initiatives
Source: The Growing Importance Of Process To Digital Transformation Forrester report
“What’s the primary focus of process improvement
efforts for the time periods below?”

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Journeys,
design thinking
and process
excellence will
be very
important
“How do you plan to change or expand use of these
process improvement methodologies in the next 24
months?”

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Digital
Transformation
is a big job and
we’ve largely
ignored the most
important parts
What the
customer sees
Operational
processes
Customer
journey

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And, that has led
to the current
sorry state of
these initiatives
Customer
journey
Automated
Not automated

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Want to compete
with Amazon?
Good luck
Customer
journey
Not automated

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New approaches will address the long tail
Digital transformation
happens out here:
DPA, low-code, RPA, decisioning, and AI . . .
Source: Refocus Process Automation To Rescue Your Digital Transformation Forrester report

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Based on these conversations:
› Focus on outcomes; customer, patient,
citizen, employee…
› Use process mining to discover, but also to
establish objectivity
› Driving end-to-end automation wherever
logical is the goal
› Use process automation to drive radical
differentiation

19. FORRESTER.COM
Thank you
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Rob Koplowitz
+1 415 294-8026
rkoplowitz@forrester.com