3. Why This Matters to Publishers
Researchers Can’t Find Content Low Usage.
Low Usage Librarians Cancel Titles.
Librarians Cancel Titles Publishers Make Less Money.
$25BSource: Outsell
4. It Takes a Village to Improve Discovery
Sales
Support
Channel
Marketing
Product
Data
Mgmt
Project
Mgmt
Corporate
Comms
Digital
Product
Mgmt
Account
Mgmt
6. Baseline
1. Partner with discovery systems, link resolvers, and
individual libraries to make sure what’s needed is
supplied and problems are addressed in a timely
manner.
2. Continuously supply clean metadata via KBART reports.
3. Provide rich metadata: structured article and chapter-
level metadata, including abstracts.
4. Provide an ONIX feed for book-level metadata.
7. What has Springer Done?
-------------------------------------------------------------------------------------------------------
• Spent three years doing large clean ups of our metadata
and improving our MARC Records
• Implemented first KBART Phase I and now KBART
Phase II Title Lists
• Made sure that our KBART and MARC records are
synched
• Created holdings lists for our customers in the KBART
Phase II format
• Work with Link Resolvers, Discovery Services and
Libraries to make sure we are supplying what is needed.
8. What Elsevier done to optimize discoverability
---------------------------------------------------------------------------------------------------------------------------
Rich metadata
With all relevant
search and
discovery tools
With Knowledge
bases & link
resolvers
E-mail subscription
to be alerted of
discontinuation, new,
transferred titles
Structured article
and chapter level
metadata
Abstracts for books
chapters
Structured Full Text
XML for 3P’s to
access content as
soon as available,
including AIP
Onix feed for book-
level metadata
MARC records
API for automated
exchange
Title level data –
not package level!
KBART format
holdings reports
available
Customer holdings
information
Cooperation and
coordination
oc.lc/econtent and www.oclc.org/go/econtent-access.en.html
9. Wiley’s Year of Metadata
YOU SAID
• MARC records are missing
information, or in some cases,
missing altogether.
• Some DOIs are not resolving.
• Some DOIs in the MARC records
are not registered with CrossRef.
WE ACTED
• Checking regularly to see that all
Online Books and Reference Works
have MARC records.
• Implemented tighter monitoring of
DOIs.
• Instituted a new policy that changes
the submission rate to CrossRef,
which should dramatically increase
the chance of success of
submission.
11. MARC records take 4-6 weeks to create.
No one has cracked the advance notification of
forthcoming titles nut.
We need to tackle improving the discovery
experience for researchers coming via Google
and Google Scholar.
13. In the Hopper
Elsevier has a program in beta that some libraries are
participating in that allows for greater customization of
MARC records.
Assisting OCLC with the transition of “Collection Sets” to
Collection Manager. Investigating an API for holdings data.
And most importantly…
15. It Takes a Village to Improve Discovery
Sales
Support
Channel
Marketing
Product
Data
Mgmt
Project
Mgmt
Corporate
Comms
Digital
Product
Mgmt
Account
Mgmt
17. We Want To Hear From You
How are we doing?
I haven’t had problems with Wiley.
No change; I’m still having the same problem. Help!
Much better!
We plan to keep them busy, but from your perspective,
what three things would you like to see our new
technical services specialist prioritize?
Schedule time with us, and tell us more:
• http://wiley.qualtrics.com/SE/?SID=SV_8ff5ZuRbtnwL4bz
Libraries will cut the titles that don’t get used. If researchers can’t find the content, publishers lose. Potentially the entire $25B content spend is at stake. We have invested a lot in this issue internally [evidence: more than a dozen people contributed to this talk from Wiley including colleagues in sales, sales support, marketing, and product management), and will continue to see this as a priority.
For all publishers of a certain size, you should expect us to:
Wiley has a continuous process whereby we clean up metadata supplied in our KBART reports. We provide package and title-level data for books and journals. This past year, we took some important steps toward heading off future problems. We undertook a full cleaning of all MARC records, and importantly made sure that everything that needed a MARC record had one. We put extra monitoring in place to ensure data was properly checked. We tightened up some of our processes behind the scene and documented workflows. At Wiley, we now have a process to check for missing/broken DOIs. When we discover a problem, which would prevent it from displaying on Wiley Online Library, we have a new policy in place that changes the submission rate to CrossRef from 5x/2min to 5x/48hrs, which should dramatically increase the chance of success of submission.
We’re experimenting in this area, measuring points in a work’s life when data corrections are made to identify the “sweet spot” for advance data flows, lessening the need for constant corrections.
In February Wiley will help OCLC soft launch the transition of “Collection Sets” to Collection Manager. Five of Wiley's customers will beta test the process before everyone else to ensure that this is an easy transition for the whole community.
Wiley hiring a Technical Services Librarian
We know customers want access to their holdings. Is an API the answer?
Probably not as subtle or vague as Jenny envisioned.