Geneva 10.10.13 hosted by Accenture Union is a network of innovators and marketing professionals from large enterprises who believe that collaboration and partnerships are key to the development of future products and services. With 1,000 members in the network, Union is come to Switzerland for the second time this October!

1. 100%Open 2013
Welcome to Union Suisse
Deux!
11 October 2013 1
Welcome

2. © 100%Open 2010
The Union Suisse
October 10, 2013 2

3. © Catalyx. The material in this document is owned by Catalyx

4. 100%Open 2013
David Simoes-Brown

5. 100%Open 2013
Innovating with partners
by sharing the risks
and the rewards.
11 October 2013 5
Open Innovation

6. 100%Open 2013
Insight and Innovation
joined at the hip
11 October 2013 6
Catalyx& 100%Open

7. © Catalyx. The material in this document is owned by Catalyx
We help businesses unlock the innovation potential of crowds,
communities and conversation

8. © Catalyx. The material in this document is owned by Catalyx
Creating customer validated innovation in less than a month.
In partnership with 100% Open and a popup community of 100 consumers, we delivered a 12 month marketing
communication plan for the brand. A time saving of 6 months, a cash saving of $60,000.
SHORTLISTED FOR
DISRUPTIVE
INNOVATION AWARD
– next generation
market research

9. 100%Open 2013
Partnership

10. 100%Open 2013
Lionel Bodin
Accenture – Development
Partnership
October 10, 2013 10
Union Suisse
Creating Value Together

11. Accenture Development
Partnerships
August 2011
Union Open Innovation Forum
Geneva - October 10th, 2013
Accenture Development Partnerships :
Catalyst for the Convergence Economy

12. Copyright © 2013 Accenture All rights reserved.
Accenture Development Partnerships is an hybrid
business…
12

13. Copyright © 2013 Accenture All rights reserved.
Sample project : Improving access of medicines and
vaccines leveraging private sector expertise from Coca-Cola
13
In the Last Mile Partnership, Accenture Development Partnerships is playing a central role in
managing the partnership and executing a wide range of projects on the ground in Africa to
improve access to medicines
Funding Partners
The Last Mile Partnership is an ongoing partnership
between The Coca-Cola Company (TCCC), The Gates
Foundation, USAID and The Global Fund to look at
ways of improving access to critical medicines and
vaccines by leveraging insights from The Coca-Cola
Companies supply chain capabilities.
Country Programmes
Other Stakeholders

14. Find out more at:
www.accenture.com/adp

15. 100%Open 2013October 10, 2013 15
Union Suisse
Creating Value Together
Geoff Linsell
Moving Brands

16. Connecting people
to brands and
brands to people
Moving Brands introduction
16

17. Stories, systems
and people
We focus on articulating the story at
the heart of the business and designing
customer touchpoints.
Tying these two together with rigorous
systems is what creates iconic brands for our
clients
and powerful experiences for people.
Client name – Document title
17
Stories Systems People

18. We have the capabilities to help
businesses innovate, design and
transform to thrive in the moving world
Client name – Document title
18
Strategy &transformation
Defining and delivering
on tomorrow‟s
brand, customer
experience
and digital opportunities
fuelled by
creativity, innovation and
design thinking.
Storytelling &
engagement
Defining the purpose
of the business.
Communicating
with, engaging and
mobilising stakeholders.
Living IdentityTM
Creating, designing and
producing brand identity
systems for a moving
world context.
Experience design
Defining, designing
and producing
powerful experiences
that connect people
to brands, products
and businesses.
Digital product &
service design
Designing world-class
digital products and
services that are
ownable and born
out of the brand.
Innovation consulting
Research, ideation
and prototyping to
create new business
opportunities.

19. We work in partnership with leading
global and regional brands and
innovative start-ups
Client name – Document title
19

20. Template note
To embed video in Power point
– Double click media icon to insert
a video. Ensure the video is set
to „Click to play.‟
– Remember to keep linked file
with PPT when moving files
To create a hyperlink to Vimeo
– PDF the presentation.
– Open in Acrobat, ensure it is
cropped correctly.
– Go to Tools > Advanced editing >
Link tool
– Use the cursor to click and drag
to select the link area.
– In the dialogue box under „Link
type‟ select „Invisible rectangle‟
and ensure „Highlight style‟ is set
to „None‟
– Click „Next‟ and enter the Vimeo
URL, confirm by clicking “OK‟
Click to play film
Moving Brands introduction
20

21. 100%Open 2013
Union Suisse
Creating Value Together
October 10, 2013 21
Barbara Juhasz
Feldschlosschen/Carlsberg

22. Int. business, languages & teaching

23. Looking for…

24. Importance of ‘Swissness’

25. How to successfully imbed
an international brand
into Swiss market & psyche?

26. 100%Open 2013
ArnyKapshitzer
HyetisSarl
October 10, 2013 26
Union Suisse
Creating Value Together

28. To create leading innovative devices and bringing them to
customers.
© Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential
Mission:

29. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential
Smart
Not smart
Computer Watch
CROSSBOW
Today
4000$
130$
150$
150$
1200$
450$
3000$ - over 100’000$
495$

30. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential
Smartwatches
Worldwide
2012
350’000 Smartwatches
2013
500’000 Smartwatches
2014
5 Million Smartwatches
+900%
1% share
50’000 CROSSBOW

31. © Copyright KAPSHITZER Arny 2013 all rightsreservedConfidential
Thank you
Let’s Imagine what we can do with
CROSSBOW?

32. 100%Open 2013
Leila Ojjeh&Sanna Fowler
EPFL
October 10, 2013 32
Union Suisse
Creating Value Together

33. Ideation platform | 11.03.2013 33
EPFL Ideation Platform
June2013
EPFL Ideation Platform
Sept 2013

34. • A leading state-of-the-art academic institution
• A vibrant community of ~31‟000 «brains»
• 9‟300 Students of over 125 nationalities (Bachelor, Masters, PhD)
• 3‟400 Staff (scientific, administrative & technical)
• 320 Faculty
• 18‟000 Alumni Database
• Recognized for & driven by «Innovation»…
• Record VC funding in 2012: 98 Million CHF
• 156 start-ups established from 2000 – 2012
• Innovation Park with Vice-Presidency for Innovation and Tech Transfer (innogrants, Inspiration grants, TTO,
Alliance etc), Scientific park, La Forge co-working space  Back-end innovation
• How could we strengthen further EPFL‟s innovation culture & capabilities?
• Foster a user-driven innovation approach through up-stream idea generation
• Reward creativity and collaborative cross-disciplinary approach to generate disruptive ideas
• Build a stronger innovation community & spirit, federating campus and partners
EPFL & Innovation

35. Using the crowd – open and ‘open’ innovation
Corporate B2B & B2C Social & Development
Academic &
Research
Institutions
???

36. Why Ideation at EPFL?
• Mindset
• Cross disciplines
• People
• Tools
• …….thenext Google

37. 1. Vote/like
(brings best ideas to the
top)
2. Comment
(finetune and develop
ideas, create expert
groups)
3. Feedback
(from challenger and
other users, further
defining the solution)
Challenge
Ideas
How it works

38. 1st Challenge: 14th October 2013 and more to come…
Réinventons ensemble l‟intérieur de la voiture du futur !

39. Good Ideas….so then what?
A research project? Internship? Industrial R&D? Prototype?
Transferrable skills, networking, profile-building

40. Key Challenges – Best Practice Sharing
• Managing IP
 Collaborative vs Competition?
 Types of Challenges?
• Which Incentives?
Gamification, visibility, career…
• Interests & Benefits for Partners?

41. 100%Open 2013
Matthias Kuhn
Université de Genève /
UnitecTTO
October 10, 2013 41
Union Suisse
Creating Value Together

42. Global Entrepreneurship
VIP Engagement Global movement
131
countries
7’906
partners
19’649
activities
7’491’695
participants

44. GEW Geneva - Nov. 18-
22, 2013
25
events
28
Local partners
1000
Visitorsexpected

45. A rich program open to
everybody
Opening
Monday Nov. 18
Into Action !
Thursday Nov. 21
Testimonies
Friday Nov. 22
Design and creativity
Tuesday Nov. 19
Startup Exhibition
Wednesday Nov. 20
Social Entrepreneurs
Wednesday Nov. 20
Startup Weekend
Saturday - Sunday Nov. 16-17
www.liberezvosidee
Facebook: «UNIDEE» – Twitter: «UNID
Contact: unidee@unige.ch

46. WHAT’S IN IT FOR ME ?
Join the sessions
Become a sponsor nextyear
Discover local innovations
Make contacts
withresearchers

47. 100%Open 2013
Patrick Genoud
Observatoiretechnologique /
State of Geneva
October 10, 2013 47
Union Suisse
Creating Value Together

48. MobiLab
A citizensplatform to improveyourmobility
Patrick Genoud
Observatoire technologique – State of Geneva
www.ot-lab.ch

49. • Understand people needs in the context of the
« Mobilités 2030 » strategy
• Go beyondthe engineerview of mobility
• Imagine new services linked to ourmobility
• Makeour first steps in these new modes of
interaction with the users
Goals

50. • Citizen centric
• Employees inclusive
• In co-creation
• Experimental
• Ethnographicstudy
Approach

51. The platform
MobiLab

52. • 85 positive and open-mindedcontributors
• 8 thematicstreatedduring 8 weeks
• More than 300 posts and 900 comments
• Discussion, exchange, creativity, fun !
• 100 ideas 10 to beimplemented
Results
Community
Testimonies
Conversation
Ideas
Action
Transformation
Scaling up ?

53. 100%Open 2013October 10, 2013 53
Union Suisse
Creating Value Together
NirOfek
BuyClub.ch / Glocals.com

57. Exclusive for UBS employees
nir@BuyClub.ch

58. Private Rehearsal, closed to the public
This Tuesday, Victoria Hall

59. 100%Open 2013October 10, 2013 59
Union Suisse
Creating Value Together
Mick O’Conchuir
Salomon

60. Mick Ó‟Conchúir
Salomon, Head of Consumer Experience

61. Head of Consumer Experience

64. Head of Consumer Experience
Path to purchase
“Before, the biggest
audience Nike had on any
given day was when 200
million tuned in to the
Super Bowl. Now, across
all its sites and social
media communities, it can
hit that figure any day.”
- FORTUNE

65. BUSINESS CHALLENGE
“ Experience is the new innovation”
“What’s key for us is how we
build the holistic digital
relationship” – NIKE CFO
“Innovation is key ........
experience is everything ....
blah blah ... buy our stock.”
“Consumer experience
(CX), is the perception a
patron has after engaging
with a brand.” – 1st hit on
Google

66. OFFER & NEED – HOW TO BE MORE ACTIONABLE?

67. THANKS
Mick Ó‟Conchúir
mick.oconchuir@salomon.com

68. 100%Open 2013
Welcome to Union Suisse
Deux!
11 October 2013 68
Welcome