This is a project that I completed on behalf of my Portfolio 1 Course at Full Sail University. Completed in October 2021.

1. PERSONAL BRAND EXPLORATION
CasjmiaEllis
Project & Portfolio I: Week 1
September 30,2021

2. I am Casjmia Ellis a 25 years old Entrepreneur and up and coming
Event Planner,and my Superpower is making others feel good
about themselves.Growing up with 7 children under one roof and
a single mother.I learned to deal with different personalities and
characteristics,this gave me the ability to understand people on a
personal level.I have always liked to help others solve their
problems from playing detective with my sister and cousins as a
child to as an adult counseling and encouraging my friends
through their issues whether physical or internal.I have always
been a creative individual and implement that in everything that I
do.My Goal is to help others bring their visions to reality.
Identity

3. Profession
PotentialJob Titles:
Entertainment Specialist
Talent Agent
Event Manager
BRAND ARCHETYPE - Is primarily Creator,and,my brand
archetypes promote individuality,and are able to see the
bigger picture and are able to express this through
artistic skill.I am able to make others feel amazed and
inspired
[Agents and Business Managers] for Arts,Design,Entertainment,Sports,and Media
Picture Relevant to
Your Industry Goes
Here

4. Entertainment Business Event Planning or Management
Target Audience
CHEI BURRIS
Outreach Plan:
• I will create a script and list of questions
to ask this individual.
• I will use linked in messaging to make initial
contact with her.
• I will follow up via direct message within a
week’s timeframe.
Recruitment Manager] at
LIVE NATION ENTERTAINMENT
HEATHER MARCY
Outreach Plan:
• I will make sure to create a script and list of questions to
ask this individual.
• I will use linked in messaging to make initial contact with
her.
• I will follow up via direct message within a week’s
Global C-Level Engagement
Manager,Events and Experience at
[Google
CHAMPION M.
Outreach Plan:
• Look into her position a more tp
understand the full scope.
• I will use linked in messaging to make
initial contact with her.
• I will follow up via direct message within a
week’s timeframe.
Social Entrepreneurship at Zen
Ventures

5. Goals
Short Term: 2023
‣ want to expand my online presence for my personal brand as well as my business by putting
myself out there and engaging more with my social media followers and I want to create a
YouTube and reach 10,000 subscribers,by August 2023
Mid Term: 2025
• I want to own my own Event Center
‣ I willtake courses on how to decorate and manage an Event space along with that I with build
my Brands business credit so I can attain loans for my Event space and necessary equipment.I
will achieve this by doing my research.I will have this by May 1,2025
Long Term: 2038
• I want to own multiple event spaces and Own different real estate properties be a Mogul.I will
achieve this by continuing to tp expand my knowledge and become an expert at my business/craft,I
will create course sand leverage my brand using Platforms such as my YouTube channel,Tik Tok,
Instagram and whatever other platforms that may come.I willthen create different streams of
income coming from one business doing mentorships,webinars,and conferences to gain the capital
to keep buying more event spaces and real Estate By August 20,2038.

6. SKILLS Analysis
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Computer Skills
SOFT
HARD
Novice / Adept / Expert
Microsoft Office Skills Novice / Adept / Expert
Leadership Novice / Adept / Expert
Team working Novice / Adept / Expert
Word processing Software
SOFT
HARD
Novice / Adept / Expert
Adobe Systems Adobe Creative
Cloud
Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Coordination Novice / Adept / Expert

7. I help clients create experiences by bringing their
visions to reality one detail at a time.
Promise

8. Work Experience:
• Customer Service team Lead at Luxer One
(2019-2021)
• CEO/Owner of Clothing Brand
Noble Hustle LLC (2020)
Education:
• Adobe Color EssentialTraining (2021)
• Learning Adobe Fonts(Formerly TypeKit)
• (2021)
• • Entertainment Business,B.S.,Full Sail University Exp.2023
Nominations:
• Nominated o Join NSCS National Society of
Collegiate Scholars (2021)
Credentials

9. Competition
BETSY FOX
Industry Experience:
• Industry experience goes here
Education:
• University of Boulder Colorado
Leadership Experience:
• Senior Manager,Corporate Events
• Senior Event Producer,Events+ Experiences
Skills and Proficiencies:
• Event Management- 16 endorsements
• Event Planning - 17 endorsements
• Corporate Event - 4 endorsements
CASJMIA ELLIS
Overall Online Presence:
• How many connections? 500+ banner image customized?No,
professionalism of headshot? Yes,and No it’s playful,how
detailed is the profile? The profile is well detailed with her
experience and skills and many connections,published articles?No
published articles,active on other social media? Not Sure,is their
LinkedIn URL customized? Yes it is customized
• Grade: Superior?,90 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Entertainment Business
• Business,Management,Marketing,and Related
Support Services
Leadership Experience:
• Team Lead for Luxer One
• Organized a Project Group with
Classmates
Skills and Proficiencies:
• Computer Skills-0
• Word Processing Skills-0
• Coordination-0
Overall Online Presence:
• 3 Connections,banner image customized?Yes,
professionalism of headshot?Yes,how detailed is
the profile?,Intermediate published articles? No
published articles,active on other social media?
Yes,is their LinkedIn URL customized,Yes?
• Grade: Average

10. Competition
Cari Arkin-Hickler
Noteworthy Experience:
• Clio Award
• Event Style Award
Industry Experience:
YouTube Lead / Executive Producer,Events &
Experiences
Senior Producer,Events and Experiences
•
Education
University of Florida-BFA
Lorenzo De Medici- Creative Arts
Skills and Proficiencies:
• Television-14 endorsements
• Post Production- 45 endorsements
• Video - 6 endorsements
Overall Online Presence:
• How many connections?500+,banner image
customized? Yes,Matches her profile,
professionalism of headshot Yes Its Fun?,how
detailed is the profile?Very Detailed with an
about all her experiences and awards,published
articles?No Article,active on other social media?
Not that I can see,is their LinkedIn URL
customized?No
• Superior?,100 out of 100
CASJMIA ELLIS
Industry Experience:
• Industry experience goes here
Education:
• Entertainment Business
• Business,Management,Marketing,and Related
Support Services
Leadership Experience:
• Team Lead for Luxer One
• Organized a Project Group with Classmates
Skills and Proficiencies:
• Computer Skills-0
• Word Processing Skills-0
• Coordination-0
Overall Online Presence:
• 3 Connections,banner image customized?Yes,
professionalism of headshot?Yes,how detailed is
the profile?,Intermediate published articles? No
published articles,active on other social media?
Yes,is their LinkedIn URL customized,Yes?
• Grade: Average,40 out of 100

11. BrandPosition
For Music Awards,Movie Awards,And Social Events who Needs and Event
Manager or Planner,I provide Timely work and affordable rates,For
Unique,Elegant and Quality work because I want you to be able to
showcase your vision in the way you envisioned it without breaking your
entire bank.
“CASJ”

12. Networking&Marketing
Industry Events & Organizations
• Green meeting industry Council NA
• IAVM
‣ 3/29/22 to 3/31/22,Las Vegas
• SEPA
‣ Student Event planner Association
DigitalMarketing
• Primary Content: I will create motivating content that is unique from others
that makes other want to be different to like a trendsetter? Youtube and
Social Media
• Primary Tools:Facebook Ads and Canva to make cohesive branded post? I say
3-4 times a week? Via Video and written?
• Website: How willyou use your digital portfolio site moving forward to help
you build your brand awareness online? I will start adding information and
posting work that I do and possibly start a blog and post it there as well as
post my YouTube vlogs on there.

13. Professional Development
Mentor
• I want a mentor who is a successful
Entrepreneur in Entertainment? 5+ years of
experience,they should have financial freedom
and notjust knowledgeable in one area but of
all aspects of the event community? DEC,31,2021
FormalEducation
• Entertainment Business.BS Degree,2023
• Event Management Certificate,2022
•
TechnicalSkills
• Project management Software Google,
Dec 2023
• Microsoft Excel- organization
name,Dec 2023
•
Soft Skills
• management-Google December 2023
• Leadership Google,May 2022
• Take a training course to get a
certificate in management May 2022

14. CasjmiaEllis
You know Planning and Managing Events?
Well,what I do is create an experience for
others by implementing my creativity and
overdelivering not only that,I take the stress of
of them with a
well crafted and professional game plan to make your visions turn into
reality.In fact,If you don’t believe me you can check out some of my work
on my website and if you aren’t satisfied with the service I’ll even provide a
25% discount off of the whole service.
“

15. References
https://www.linkedin.com/in/cari-arkin-hickler-9137433/.(n.d.).[web log].Retrieved October 3,2021,from https://www.linkedin.com/in/cari-arkin-hickler-9137433/.
Summary report for: 13-1121.00 - meeting, convention, and event planners. O*NET OnLine. (n.d.). Retrieved October 4, 2021, from https://www.onetonline.org/link/summary/13-1121.00#TechnologySkills.
Marcy,H.(n.d.).Heather Marcy - linkedin.com.Heather Marcy (She/Her) Global C-Level Engagement Manager,Events and Experiences at Google.Retrieved October 4,2021,from https://www.linkedin.com/in/heathermarcy.
M,C.(n.d.).Champion M.- Principal - Zen Ventures | LinkedIn.Champion M.Forbes 30 Under 30 - Social Entrepreneurship.Retrieved October 4,2021,from https://
www.linkedin.com/in/champion-m-5382548.
Howtostartanllc.com.(n.d.).Entertainment+business - - image search results.Yahoo! Retrieved October 4,2021,from https://images.search.yahoo.com/yhs/
search;_ylt=AwrVrFdL8llhW3cA4hwPxQt.;_ylu=Y29sbwNncTEEcG9zAzEEdnRpZAMEc2VjA3BpdnM-?
p=entertainment%2Bbusiness&type=asbw_8063_CHW_US_tid20026¶m1=%2FO38odGabP2aX%2BMzrlgZrmWREReW1ax0EUgpp679oUEwEjNJAPGpiOSpmq2%2FNd0e¶m2=9dUI1n2R0BLDxNuWfiP4aWyjOZc2NBa%2Bx2opBYQCDMSB7nBAfwbAzkkglZ
NKi5o21u72Jm8TatlnU7NDGbP7F8Lft0aXvravgWuUt1wLTDRGoZDy1s38eFH2mqhQf7J35YCbQdFh0U0Q40PE25%2BEeG%2Bt%2By660cfFWnTypqgOdcCU5vQAPa9CubVPRZWOD2gTNEHJQProsfJwFV80lWi5kOdo8oREAFOqO%2FyB%2F13RTDviLF
vSxnyxj%2BVgCr2%2Bh6lLMpehPhbbPIHrwSWS7PE2LeVtNhEiJZU0dFl%2B%2FrjYiu5EHyNMc9An%2B4%2BIGrwyQDWn8GeUIPJJO%2BU9B5%2BF4Y4d3w%3D%3D¶m3=NwVEMR%2FzKcG52XsVBYEh2zk2Yklq85vdfspZPoqz2M1qypHRDDTed5vIiOf0QJloJ
Aws3N4BZ2OFCPQG%2BRw4WpTnzaTq2VmIHxERXcUW3rVQCtxOG%2BsIEOUp0%2Ff9ylXTGucyJu3wBF4BE4auNWzgxNpnP0M9DTcjRPFN%2BbaY0lEEVdUQUxQJY3SbOepAUY4IhSOWUy6cVfJ5kdPnE787glhnz1pqbIQpPfjV1V5gWbi5ASHlbeDnbewab
X8vQc9D0Bl35Gr%2FhXfMKzBAMhB9P2BKKgi9nRzApp5EBtsyfV9H5mebI33HAJAZIkh4K6edswVoZgS%2BYBP0wAT4XNGOm1izlimGwMnFCETsXbj0w9yy8zrMH%2BlQo5cICC6J4ANm4yEkMsm0axth%2FAeoGDa0Ug%3D%3D¶m4=gCd0yaEZE%2F%2B06E
dJYobaJO3ohq4z5dCZ9S%2BiGxkiBKc%3D&hsimp=yhs-syn&hspart=iba&ei=UTF-8&fr=yhs-iba-syn#id=6&iurl=https%3A%2F%2Fhowtostartanllc.com%2Fimages%2Fbusiness-ideas%2Fbi-category%2Fhero-images%2Fentertainment-
businesses.jpg&action=click.
Yahoo! (n.d.).Event+management - - image search results.Yahoo! Retrieved October 4,2021,from https://images.search.yahoo.com/yhs/
search;_ylt=AwrWnLlOO1phbQEAagEPxQt.;_ylu=Y29sbwNncTEEcG9zAzEEdnRpZAMEc2VjA3BpdnM-?
p=event%2Bmanagement&type=asbw_8063_CHW_US_tid20026¶m1=ftuR92fJXiSVUNAuMhBHkNtTRLwQhRbRShhX%2B8hHDVn4rwH%2B0GR6IWwIdgM%2BejA%2B¶m2=9dUI1n2R0BLDxNuWfiP4aWyjOZc2NBa%2Bx2opBYQCDMSB7nBAfwbAzkkglZNKi
5o21u72Jm8TatlnU7NDGbP7F8Lft0aXvravgWuUt1wLTDRGoZDy1s38eFH2mqhQf7J35YCbQdFh0U0Q40PE25%2BEeG%2Bt%2By660cfFWnTypqgOdcCU5vQAPa9CubVPRZWOD2gTNEHJQProsfJwFV80lWi5kOdo8oREAFOqO%2FyB%2F13RTDviLFvSx
nyxj%2BVgCr2%2Bh6lLMpehPhbbPIHrwSWS7PE2LeVtNhEiJZU0dFl%2B%2FrjYiu5EHyNMc9An%2B4%2BIGrwyQDWn8GeUIPJJO%2BU9B5%2BF4Y4d3w%3D%3D¶m3=NwVEMR%2FzKcG52XsVBYEh2zk2Yklq85vdfspZPoqz2M1qypHRDDTed5vIiOf0QJloJAw
s3N4BZ2OFCPQG%2BRw4WpTnzaTq2VmIHxERXcUW3rVQCtxOG%2BsIEOUp0%2Ff9ylXTGucyJu3wBF4BE4auNWzgxH12yPkgRv8tVfP1qgxIIw1bVlM8vSoOqNfcd2gGmBdle3BIoYlwWQFE%2F9l1tVE5OmDkFLoNI2GZlXijIu7msjJQy4mRHeR6WIBzHL6j
giKA3hid8DNZBp%2BNNRc6wXI2sEbMzo7b0fimhJ%2Bc9cqi%2Fyz7QYQl9tOwOKGknfS78kSBbXfAFFbTlANFTD9xVDzuSPVSgxwz00zga9zmoqtgSO1wcHDmGjuazxSBu1osQRGL¶m4=Kn1NkLzshygsKpu5Pv7csRgj2YyhElzwa1G6BVv22Jw%3D&hsimp
=yhs-syn&hspart=iba&ei=UTF-8&fr=yhs-iba-syn#id=0&iurl=https%3A%2F%2Fwww.sarvgyan.com%2Fhc%2Fwp-content%2Fuploads%2F2014%2F08%2Fevent-management.jpg&action=click.
Tables,S.(2021,May 5).The industry's top 17 event planning associations.SocialTables.Retrieved October 4,2021,from https://www.socialtables.com/blog/event-planning/associations/.