4. SOURCESOF
PROSPECTS
Identify where we can get
prospects on the following
products or services.
1.Referrals
2.Friends and Relatives
3.Directories
4.Trade Publications
5.Trade Shows
6.Telemarketing
7.Ads and Sales Letter
8.Internet
9.Seminars
10.Old Clients
11. KeystoEffective
Dialogue
The most effective sales
dialogues:
- Are planned and practiced
by salespeople
- Encourage buyer feedback
- Focus on creating value
for the buyer
- Present value in an
interesting and
understandable way
- Engage and involve the
buyer
- Support customer value
through objective claims
13. Examplesof
Checkbacks
- How does this sound to
you?
- What do you think?
- So is this something that
would be valuable to you?
- Isn’t that great?
- Do you like the color?
- From your comment, it
sounds like you would
want to upgrade your
plan. Is that correct?
- Does that answer your
concern?
- Is this what you have in
mind?
14. Creating
Customer
Value
We must determine what the
buyer considers to be of value.
We must understand the
buyer’s situation in order to
identify the needs, problems,
or opportunities important to
the buyer.
16. Voice quality can be used to
bring excitement and drama to
the presentation by doing three
things: varying the pitch,
fluctuating the speed, and
altering the volume.
Voice
Characteristics
18. It is a brief description of
a specific instance used
to illustrate features and
benefits of a product.
No. 1
Examples
19. It is a type of example
that is provided in the
form of a story describing
a specific incident or
occurrence.
No. 2
Anecdote
20. It is a statement that
points out and illustrates
the similarities and
differences between
points.
No. 3
Comparison
21. It is a special and useful
form of comparison that
explains one thing in
terms of another.
No. 4
Analogy
22. It refers to the use of
printed materials, electronic
materials and product
demonstrations to engage
and involve buyers.
Sales
Aids
23. Importanceof
SalesAids
- They capture and
hold the buyer’s
attention
- They boost the
buyer’s understanding
- They increase the
believability of the
claims
- They build the buyer’s
retention of
information