The document outlines Carl Philip Espiritu's 20-year marketing plan to become an Agile Champion. It details his vision of empowering others to embrace an agile life approach. Key aspects include identifying his roles as brother, son, friend etc. and developing his personal brand over 7 scrum roles. The plan also covers developing high performance through continuous learning and validating his skills through training. His end goal is to become a digital acceleration speaker and consultant and ensure the success of his team.

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V95 Marketing Management
Embrace the Agile Path of Life

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V95 Marketing Management
20 Year High Performance, Highly Personal
Hyperlinked Service Plan for Agile Champion Carl
Embrace the Agile Path of Life

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V95 Marketing Management
20 Year High Performance, Highly Personal
Hyperlinked Service Plan for Agile Champion Carl
Carl Philip Espiritu
June 2023
Ateneo Graduate School of Business
Embrace the Agile Path of Life

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V95 Marketing Management
ZYX: Navigating Success with the Scrum of Existence

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V95 Marketing Management
ZYX: Navigating Success with the Scrum of Existence

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V95 Marketing Management
ZYX: Navigating Success with the Scrum of Existence

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V95 Marketing Management
ZYX: Navigating Success with the Scrum of Existence

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V95 Marketing Management
ZYX: Navigating Success with the Scrum of Existence

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V95 Marketing Management
High Performance, Highly Personal
Hyperlink to Embrace the Agile Path of Life

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V95 Marketing Management
A. Daily Scrum
1. Vision/ Mission
High Performance, Highly Personal
Hyperlink to Embrace the Agile Path of Life

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V95 Marketing Management
A. Daily Scrum
1. Vision/ Mission
2. Roles
High Performance, Highly Personal
Hyperlink to Embrace the Agile Path of Life

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V95 Marketing Management
A. Daily Scrum
1. Vision/ Mission
2. Roles
3. Personal Brand
High Performance, Highly Personal
Hyperlink to Embrace the Agile Path of Life

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V95 Marketing Management
A. Daily Scrum
1. Vision/ Mission
2. Roles
3. Personal Brand
4. 5Values
High Performance, Highly Personal
Hyperlink to Embrace the Agile Path of Life

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V95 Marketing Management
A. Daily Scrum
1. Vision/ Mission
2. Roles
3. Personal Brand
4. 5Values
A. End In Mind
1. Agile Champion
High Performance, Highly Personal
Hyperlink to Embrace the Agile Path of Life

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V95 Marketing Management
Vision/ Mission: My Daily Scrum

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V95 Marketing Management
Vision/ Mission: My Daily Scrum
As an Agile Champion, my vision is to
empower individuals to embrace the agile path
of life,

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V95 Marketing Management
Vision/ Mission: My Daily Scrum
As an Agile Champion, my vision is to
empower individuals to embrace the agile path
of life, by integrating efficient project
management,

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V95 Marketing Management
Vision/ Mission: My Daily Scrum
As an Agile Champion, my vision is to
empower individuals to embrace the agile path
of life, by integrating efficient project
management, nurturing effective people
management,

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V95 Marketing Management
Vision/ Mission: My Daily Scrum
As an Agile Champion, my vision is to
empower individuals to embrace the agile path
of life, by integrating efficient project
management, nurturing effective people
management, and proactively mitigating risks,

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V95 Marketing Management
Vision/ Mission: My Daily Scrum
As an Agile Champion, my vision is to
empower individuals to embrace the agile path
of life, by integrating efficient project
management, nurturing effective people
management, and proactively mitigating risks,
fostering a culture of continuous improvement
and success.

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V95 Marketing Management
Success means doing 7
roles/ scrum roles well
1. Protective brother
2. Devoted son
3. Loyal friend
4. Supportive husband
5. Efficient account manager @Stratpoint
6. Strategic head of delivery @Stratpoint
7. Organized COO @Stratpoint

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V95 Marketing Management
Role 1 of 7 : Protective Brother

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V95 Marketing Management
Role 2 of 7 : Devoted son

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V95 Marketing Management
Role 3 of 7 : Loyal friend

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V95 Marketing Management
Role 4 of 7 : Supportive husband

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V95 Marketing Management
Role 5 of 7 : Efficient Account manager

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V95 Marketing Management
Role 6 of 7 : Strategic Head of delivery

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V95 Marketing Management
Role 7 of 7 : Organized COO

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V95 Marketing Management
Hypermarketing 3.0
1 High Performance
2 Highly Personal
3 Hyperlinked

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V95 Marketing Management
Hypermarketing 3.0
1 High Performance
2 Highly Personal
3 Hyperlinked
Agile Champion Service

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V95 Marketing Management
Hypermarketing 3.0
1 High Performance
2 Highly Personal
3 Hyperlinked
Agile Champion Service

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V95 Marketing Management
Hypermarketing 3.0
1 High Performance
2 Highly Personal
3 Hyperlinked
Agile Champion Service

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V95 Marketing Management
Hypermarketing 3.0
1 High Performance
2 Highly Personal
3 Hyperlinked
Agile Champion Service

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
1. Define Business
• I’m Agile Champion Carl

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
1. Define Business
• I’m Agile Champion Carl
2. Assess Market – Capitalize on Strength
• My Project, People and Risks Management

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
1. Define Business
• I’m Agile Champion Carl
2. Assess Market – Capitalize on Strength
• My Project, People and Risks Management
3. ID PTM – Discovering Real Me
• Brother, son, friend, husband, account manager, head
of delivery and COO

38. /carlphilipespiritu
V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
1. Define Business
• I’m Agile Champion Carl
2. Assess Market – Capitalize on Strength
• My Project, People and Risks Management
3. ID PTM – Discovering Real Me
• Brother, son, friend, husband, account manager, head
of delivery and COO
4. Launch Strategy – Find Niche & Risk
• Agile champion for software development industry
• (risk: competitors, competency and acceptance)

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
5. Weather PLC – Innovate Continuously
• Continuous learning and validation through trainings and
certification. (PMI, scrum.org)

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
5. Weather PLC – Innovate Continuously
• Continuous learning and validation through trainings and
certification. (PMI, scrum.org)
6. Balance Mix – Build My Brand
• I will fuel Digital Acceleration and transformation

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
5. Weather PLC – Innovate Continuously
• Continuous learning and validation through trainings and
certification. (PMI, scrum.org)
6. Balance Mix – Build My Brand
• I will fuel Digital Acceleration and transformation
7. Expand Reach – Create My Legacy
• Digital Acceleration speaker and consultant

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
5. Weather PLC – Innovate Continuously
• Continuous learning and validation through trainings and
certification. (PMI, scrum.org)
6. Balance Mix – Build My Brand
• I will fuel Digital Acceleration and transformation
7. Expand Reach – Create My Legacy
• Digital Acceleration speaker and consultant
8. Campaign Ad – Reawaken Creativity
• Maximize Technology
• Social media, Innovation, E-newsletter

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
9. Plan Distribution – Share Time and Energy
• Leverage social media and other digital
platforms

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
9. Plan Distribution – Share Time and Energy
• Leverage social media and other digital
platforms
10.Achieve Sales – Reach Goals
• Clear and Achievable goals –SMART)

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V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
9. Plan Distribution – Share Time and Energy
• Leverage social media and other digital
platforms
10.Achieve Sales – Reach Goals
• Clear and Achievable goals –SMART)
11.Analyze P & L – Keep Score
• Regular review of actual vs. Target

46. /carlphilipespiritu
V95 Marketing Management
Agile Champion Carl’s
Marketing Plan for Life
9. Plan Distribution – Share Time and Energy
• Leverage social media and other digital
platforms
10.Achieve Sales – Reach Goals
• Clear and Achievable goals –SMART)
11.Analyze P & L – Keep Score
• Regular review of actual vs. Target
12.Seek Opportunities – Make Dreams Real
• I will not wait for opportunity, I will create it
• Everyday is an opportunity to get better and find
ways to achieve your goals.

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V95 Marketing Management
Agile Path of Life
5 ScrumValues

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V95 Marketing Management
Agile Path of Life
5 ScrumValues
these values serve as a guide for individual and team behavior, intending to
boost collaboration and increase the odds of project success

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V95 Marketing Management
1. Staying Dedicated: Commitment
a crucial part of commitment is reflecting on the
common goal and making sure you’re prioritizing
tasks that actually add value. Scrum masters can
help foster commitment through good
communication and proper sprint planning.

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V95 Marketing Management
2. Staying on track: Focus
your team must eliminate distractions and
multitask as much as possible. Distractions can
cause setbacks that lengthen the time necessary
to complete tasks.The end result is excessive
overtime work, which defeats the purpose of
using an agile methodology.

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V95 Marketing Management
3. Being open-minded: Openness
Being open as an individual also means being
honest about what you can achieve and how
your work will affect other team members. If
there isn’t a culture of transparency, bottlenecks,
roadblocks, and missed deadlines will soon
follow.

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V95 Marketing Management
4.Treating people equal: Respect
Respect means that teammates should
appreciate each other for their strengths in
terms of hard and soft skills. It also means
respecting others’ decisions and opinions even if
you disagree with them.

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V95 Marketing Management
5. Focusing less on yourself: Courage
to confront the unknown. If you encounter
things you don’t understand or identify a
problem, don’t be afraid to ask tough questions.
Your ability to speak honestly and question the
status quo may be the key to driving
improvement during a particular sprint.
Be willing

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V95 Marketing Management
What’s My End in Mind?
What the Agile Path of life looks like

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V95 Marketing Management
Embracing 20 years of journey through the
Agile path of life

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V95 Marketing Management
Embracing 20 years of journey through the
Agile path of life
Here and Now
33 yrs. of youth
Single
Account Manager
Working to save
Living day to day
End in Mind
Healthy 53 yrs. old
Husband
COO
Financial freedom
No fear of dying

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V95 Marketing Management
Navigation to the Agile Path of life should be with
resilience, efficiency, and focus on continual
growth, fostering success in all facets of life

58. /carlphilipespiritu
V95 Marketing Management
Navigation to the Agile Path of life should be with
resilience, efficiency, and focus on continual
growth, fostering success in all facets of life
As an Agile champion, the success of my team is my success.

59. /carlphilipespiritu
V95 Marketing Management
Navigation to the Agile Path of life should be with
resilience, efficiency, and focus on continual
growth, fostering success in all facets of life
As an Agile champion, the success of my team is my success.
I will prioritize to understand and meet the needs of others,
whether it be clients, colleagues, or loved ones, ensuring that actions
and decisions align with their expectations and aspirations.

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V95 Marketing Management
ZYX: Navigating Success with the Scrum of Existence

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V95 Marketing Management
20 Year High Performance, Highly Personal
Hyperlinked Service Plan for Agile Champion Carl
Carl Philip Espiritu
June 2023
Ateneo Graduate School of Business
Embrace the Agile Path of Life