SlideShare uma empresa Scribd logo

Social Media Presentation at the Consortium on Financing Higher Education

•
•
Cara Rousseau
Cara Rousseau

A presentation on social media in undergraduate admissions. I copresented with Ma'ayan Plaut from Oberlin College at the Consortium on Financing Higher Education 2014 Retreat.

Educação
1 de 23
Baixar para ler offline
Social  Media  &  Higher  Educa2on  |  Roles  &  Structure   Decentralized  but  communica2ve;     empowering  and  educa2ng.    
The  constant:  an  emphasis  on   content.   Social  Media  &  Higher  Educa2on  |  Content  strategy  
The  many  ways  they  find  you.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   The  many  2mes  they  find  you.  
Connec2ng  audiences  through   digital  tools  and  in  real  life.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   Building  communi2es  &  opportuni2es   for  chance  encounters  
Overall  planning  within  universi2es.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
Let’s  be  friends.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
The  Three  Things  For  Your  To-­‐Do  List   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
Conduct  a  student  focus  group.     Ask:  “How  do  you  communicate   with  your  friends?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
Find  your  social  media  manager  on   campus  and  invite  them  to  coffee.     Ask:  “Tell  me  about  your  work  and   how  can  I  help  you?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
Build  an  internal  team  of  advisors.     Ask:  “What  are  your  personal   communica?ons  strengths?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
MIT  Blogs   hRp://mitadmissions.org/blogs   Stories  by  students  and  admissions  officers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Oberlin  Blogs   hRp://blogs.oberlin.edu/   First-­‐person  documenta2on  of  life  on  campus   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Social  Media  &  Higher  Educa2on  |  Case  Studies   @DukeStudents   hRp://instagram.com/dukestudents     Images/video  featuring  the  student  experience  
Here  We  Go  Saints   hRp://instagram.com/herewegosaints   Student-­‐generated  visual  content   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  #VirtualVistas   Crisis  responding,  flexible  use  of  digital  tools   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Uchicago  Admissions  Tumblr   hRp://uchicagoadmissions.tumblr.com     Social-­‐charged  blog  combining  campus  life  and  student  inquiries   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Vanderbilt’s  “I’m  In”   hRp://admissions.vanderbilt.edu/imin/2018/   Micro-­‐site  for  admiRed  students  and  customized  digital  swag   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Golden  Eagle  Deliver   hRp://youtu.be/KL5lU__sf-­‐I   Hand-­‐delivered  acceptance  leRers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
Duke’s  Homepage   Duke.edu   Integrated  social  media,  highligh2ng  campaigns,  crowd-­‐sourced     Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
Oberlin’s  Homepage   Oberlin.edu   Integra2on  of  social  content:  stories,  blogs,  video,  photos   Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
Cara  Rousseau,  Duke  University   Cara.Rousseau@duke.edu   @CaraRousseau     Ma’ayan  Plaut,  Oberlin  College   maayan.plaut@oberlin.edu   @plautmaayan   Social  Media  &  Higher  Educa2on  |  Q&A  and  Contact  Info  

Recomendados

How social media can change health professional education
How social media can change health professional educationHow social media can change health professional education
How social media can change health professional education
Anne Marie Cunningham
 
Digital curation : how and why (workshop at #icre2014)
Digital curation : how and why (workshop at #icre2014) Digital curation : how and why (workshop at #icre2014)
Digital curation : how and why (workshop at #icre2014)
Anne Marie Cunningham
 
Using social media to support learning in higher education
Using social media to support learning in higher educationUsing social media to support learning in higher education
Using social media to support learning in higher education
Sue Beckingham
 
Teaching with Social Media | Faculty Seminars at Michigan State University 2014
Teaching with Social Media | Faculty Seminars at Michigan State University 2014Teaching with Social Media | Faculty Seminars at Michigan State University 2014
Teaching with Social Media | Faculty Seminars at Michigan State University 2014
Emily Brozovic
 
Meeting student, faculty and institutional needs through social media
Meeting student, faculty and institutional needs through social mediaMeeting student, faculty and institutional needs through social media
Meeting student, faculty and institutional needs through social media
Esperanza Román
 
Social Media for Learning #MELSIG keynote
Social Media for Learning #MELSIG keynoteSocial Media for Learning #MELSIG keynote
Social Media for Learning #MELSIG keynote
Sue Beckingham
 
Using social media as academics for learning, teaching and research
Using social media as academics for learning, teaching and researchUsing social media as academics for learning, teaching and research
Using social media as academics for learning, teaching and research
Sue Beckingham
 
University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...
University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...
University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...
Elaine Long Bailey
 

Recomendados

How social media can change health professional education
How social media can change health professional educationHow social media can change health professional education
How social media can change health professional education
Anne Marie Cunningham
 
Digital curation : how and why (workshop at #icre2014)
Digital curation : how and why (workshop at #icre2014) Digital curation : how and why (workshop at #icre2014)
Digital curation : how and why (workshop at #icre2014)
Anne Marie Cunningham
 
Using social media to support learning in higher education
Using social media to support learning in higher educationUsing social media to support learning in higher education
Using social media to support learning in higher education
Sue Beckingham
 
Teaching with Social Media | Faculty Seminars at Michigan State University 2014
Teaching with Social Media | Faculty Seminars at Michigan State University 2014Teaching with Social Media | Faculty Seminars at Michigan State University 2014
Teaching with Social Media | Faculty Seminars at Michigan State University 2014
Emily Brozovic
 
Meeting student, faculty and institutional needs through social media
Meeting student, faculty and institutional needs through social mediaMeeting student, faculty and institutional needs through social media
Meeting student, faculty and institutional needs through social media
Esperanza Román
 
Social Media for Learning #MELSIG keynote
Social Media for Learning #MELSIG keynoteSocial Media for Learning #MELSIG keynote
Social Media for Learning #MELSIG keynote
Sue Beckingham
 
Using social media as academics for learning, teaching and research
Using social media as academics for learning, teaching and researchUsing social media as academics for learning, teaching and research
Using social media as academics for learning, teaching and research
Sue Beckingham
 
University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...
University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...
University of MD Extension-Calvert County 4-H Uses Social Media as a Educatio...
Elaine Long Bailey
 
Social Media: A tool to develop community connections.
Social Media: A tool to develop community connections.Social Media: A tool to develop community connections.
Social Media: A tool to develop community connections.
EduTechNia
 
2010 case study competition
2010 case study competition2010 case study competition
2010 case study competition
Emily DeLano, M.Ed
 
Social Media and Institutional Leadership in UK Higher Education
Social Media and Institutional Leadership in UK Higher EducationSocial Media and Institutional Leadership in UK Higher Education
Social Media and Institutional Leadership in UK Higher Education
Sue Beckingham
 
Social Media and the Future of Education
Social Media and the Future of EducationSocial Media and the Future of Education
Social Media and the Future of Education
HotRod007
 
Introduction to web 2.0
Introduction to web 2.0Introduction to web 2.0
Introduction to web 2.0
Darrel Branson
 
Colin warren presentation
Colin warren presentationColin warren presentation
Colin warren presentation
Ark Group Australia Pty Ltd
 
Social Networks in Saudi Arabian Universities
Social Networks in Saudi Arabian UniversitiesSocial Networks in Saudi Arabian Universities
Social Networks in Saudi Arabian Universities
Mithileysh Sathiyanarayanan
 
Building and Leveraging Social Networks
Building and Leveraging Social NetworksBuilding and Leveraging Social Networks
Building and Leveraging Social Networks
Laura Gogia
 
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-webCet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Educational Technologies
 
Stu.Communicat.Naspa
Stu.Communicat.NaspaStu.Communicat.Naspa
Stu.Communicat.Naspa
klsommers
 
National Teaching Fellowship - Communicating Digitally
National Teaching Fellowship - Communicating DigitallyNational Teaching Fellowship - Communicating Digitally
National Teaching Fellowship - Communicating Digitally
Sue Beckingham
 
Blended learning for_english_creative_writing_feburary_2010
Blended learning for_english_creative_writing_feburary_2010Blended learning for_english_creative_writing_feburary_2010
Blended learning for_english_creative_writing_feburary_2010
Bex Lewis
 
Fit for Purpose? @ #PLE_SOU
Fit for Purpose? @ #PLE_SOUFit for Purpose? @ #PLE_SOU
Fit for Purpose? @ #PLE_SOU
Lisa Harris
 
Social Media in Education
Social Media in EducationSocial Media in Education
Social Media in Education
Edward Sargent
 
Pamela Comer Assign 2 Edld 5362
Pamela Comer Assign 2 Edld 5362Pamela Comer Assign 2 Edld 5362
Pamela Comer Assign 2 Edld 5362
Pamela Comer
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
palumboa
 
Making the most of social media july 2013
Making the most of social media july 2013Making the most of social media july 2013
Making the most of social media july 2013
Lisa Harris
 
Networked
NetworkedNetworked
Networked
ehelfant
 
Final project
Final projectFinal project
Final project
palumboa
 
Using social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnlineUsing social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnline
Sue Beckingham
 
Participatory Research Approaches With Disabled Students V3
Participatory Research Approaches With Disabled Students V3Participatory Research Approaches With Disabled Students V3
Participatory Research Approaches With Disabled Students V3
Jane65
 
Participatory Research
Participatory ResearchParticipatory Research
Participatory Research
Rey Tagum
 

Mais conteúdo relacionado

Mais procurados

Social Media and Institutional Leadership in UK Higher Education
Social Media and Institutional Leadership in UK Higher EducationSocial Media and Institutional Leadership in UK Higher Education
Social Media and Institutional Leadership in UK Higher Education
Sue Beckingham
 
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-webCet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
Educational Technologies
 
Pamela Comer Assign 2 Edld 5362
Pamela Comer Assign 2 Edld 5362Pamela Comer Assign 2 Edld 5362
Pamela Comer Assign 2 Edld 5362
Pamela Comer
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
palumboa
 
Final project
Final projectFinal project
Final project
palumboa
 

Mais procurados (20)

Social Media: A tool to develop community connections.
Social Media: A tool to develop community connections.Social Media: A tool to develop community connections.
Social Media: A tool to develop community connections.
 
2010 case study competition
2010 case study competition2010 case study competition
2010 case study competition
 
Social Media and Institutional Leadership in UK Higher Education
Social Media and Institutional Leadership in UK Higher EducationSocial Media and Institutional Leadership in UK Higher Education
Social Media and Institutional Leadership in UK Higher Education
 
Social Media and the Future of Education
Social Media and the Future of EducationSocial Media and the Future of Education
Social Media and the Future of Education
 
Introduction to web 2.0
Introduction to web 2.0Introduction to web 2.0
Introduction to web 2.0
 
Colin warren presentation
Colin warren presentationColin warren presentation
Colin warren presentation
 
Social Networks in Saudi Arabian Universities
Social Networks in Saudi Arabian UniversitiesSocial Networks in Saudi Arabian Universities
Social Networks in Saudi Arabian Universities
 
Building and Leveraging Social Networks
Building and Leveraging Social NetworksBuilding and Leveraging Social Networks
Building and Leveraging Social Networks
 
Cet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-webCet cst joint_event_leveraging_social_media-web
Cet cst joint_event_leveraging_social_media-web
 
Stu.Communicat.Naspa
Stu.Communicat.NaspaStu.Communicat.Naspa
Stu.Communicat.Naspa
 
National Teaching Fellowship - Communicating Digitally
National Teaching Fellowship - Communicating DigitallyNational Teaching Fellowship - Communicating Digitally
National Teaching Fellowship - Communicating Digitally
 
Blended learning for_english_creative_writing_feburary_2010
Blended learning for_english_creative_writing_feburary_2010Blended learning for_english_creative_writing_feburary_2010
Blended learning for_english_creative_writing_feburary_2010
 
Fit for Purpose? @ #PLE_SOU
Fit for Purpose? @ #PLE_SOUFit for Purpose? @ #PLE_SOU
Fit for Purpose? @ #PLE_SOU
 
Social Media in Education
Social Media in EducationSocial Media in Education
Social Media in Education
 
Pamela Comer Assign 2 Edld 5362
Pamela Comer Assign 2 Edld 5362Pamela Comer Assign 2 Edld 5362
Pamela Comer Assign 2 Edld 5362
 
Final Presentation
Final PresentationFinal Presentation
Final Presentation
 
Making the most of social media july 2013
Making the most of social media july 2013Making the most of social media july 2013
Making the most of social media july 2013
 
Networked
NetworkedNetworked
Networked
 
Final project
Final projectFinal project
Final project
 
Using social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnlineUsing social media for learning and teaching #Bett2017 #ALiSOnline
Using social media for learning and teaching #Bett2017 #ALiSOnline
 

Destaque

The advantages and disadvantages of the participatory approach
The advantages and disadvantages of the participatory approachThe advantages and disadvantages of the participatory approach
The advantages and disadvantages of the participatory approach
Ryan Esponilla
 

Destaque (9)

Participatory Research Approaches With Disabled Students V3
Participatory Research Approaches With Disabled Students V3Participatory Research Approaches With Disabled Students V3
Participatory Research Approaches With Disabled Students V3
 
Participatory Research
Participatory ResearchParticipatory Research
Participatory Research
 
Emerging Participatory Research Methods for Digital Health Communications
Emerging Participatory Research Methods for Digital Health CommunicationsEmerging Participatory Research Methods for Digital Health Communications
Emerging Participatory Research Methods for Digital Health Communications
 
Participatory approach
Participatory approachParticipatory approach
Participatory approach
 
Participatory research
Participatory researchParticipatory research
Participatory research
 
Participatory Research and Extension Approaches (PREA)
Participatory Research and Extension Approaches (PREA)Participatory Research and Extension Approaches (PREA)
Participatory Research and Extension Approaches (PREA)
 
Participatory Action Research
Participatory Action ResearchParticipatory Action Research
Participatory Action Research
 
Participatory approach
Participatory approachParticipatory approach
Participatory approach
 
The advantages and disadvantages of the participatory approach
The advantages and disadvantages of the participatory approachThe advantages and disadvantages of the participatory approach
The advantages and disadvantages of the participatory approach
 

Semelhante a Social Media Presentation at the Consortium on Financing Higher Education

stark_easy as XYZ whitepaper
stark_easy as XYZ whitepaperstark_easy as XYZ whitepaper
stark_easy as XYZ whitepaper
Kelly Stark
 
Effectiveness of Social Media for Learning
Effectiveness of Social Media for LearningEffectiveness of Social Media for Learning
Effectiveness of Social Media for Learning
ijtsrd
 
Social Media in Higher Education
Social Media in Higher EducationSocial Media in Higher Education
Social Media in Higher Education
Jessie Baker
 
Literacy&web2.0 presentation
Literacy&web2.0 presentationLiteracy&web2.0 presentation
Literacy&web2.0 presentation
Karen Kliegman
 
Introducing Be Social. Be Smart. to Schools
Introducing Be Social. Be Smart. to SchoolsIntroducing Be Social. Be Smart. to Schools
Introducing Be Social. Be Smart. to Schools
Sally Dwyer
 

Semelhante a Social Media Presentation at the Consortium on Financing Higher Education (20)

Educators as Partners in Digital Engagement: What you can do...
Educators as Partners in Digital Engagement: What you can do...Educators as Partners in Digital Engagement: What you can do...
Educators as Partners in Digital Engagement: What you can do...
 
The Power of Social Media For Higher Education
The Power of Social Media For Higher EducationThe Power of Social Media For Higher Education
The Power of Social Media For Higher Education
 
stark_easy as XYZ whitepaper
stark_easy as XYZ whitepaperstark_easy as XYZ whitepaper
stark_easy as XYZ whitepaper
 
Digital Tattoo for Faculty of Education - Instructors
Digital Tattoo for Faculty of Education - InstructorsDigital Tattoo for Faculty of Education - Instructors
Digital Tattoo for Faculty of Education - Instructors
 
Role of Social Media in Education
Role of Social Media in EducationRole of Social Media in Education
Role of Social Media in Education
 
BYOD & Digital Literacies (University of Ulster BYOD Board)
BYOD & Digital Literacies (University of Ulster BYOD Board)BYOD & Digital Literacies (University of Ulster BYOD Board)
BYOD & Digital Literacies (University of Ulster BYOD Board)
 
Effectiveness of Social Media for Learning
Effectiveness of Social Media for LearningEffectiveness of Social Media for Learning
Effectiveness of Social Media for Learning
 
Social Media for the Christian College
Social Media for the Christian CollegeSocial Media for the Christian College
Social Media for the Christian College
 
Using Social Media in the Classroom
Using Social Media in the ClassroomUsing Social Media in the Classroom
Using Social Media in the Classroom
 
New.edu Growth Marketing Proposal
New.edu Growth Marketing ProposalNew.edu Growth Marketing Proposal
New.edu Growth Marketing Proposal
 
OHIO/Scripps College of Communication: Media Entrepreneurship Ecosystem at OHIO
OHIO/Scripps College of Communication: Media Entrepreneurship Ecosystem at OHIOOHIO/Scripps College of Communication: Media Entrepreneurship Ecosystem at OHIO
OHIO/Scripps College of Communication: Media Entrepreneurship Ecosystem at OHIO
 
Incorporate Digital Photography and Social Media into the Curriculum
Incorporate Digital Photography and Social Media into the CurriculumIncorporate Digital Photography and Social Media into the Curriculum
Incorporate Digital Photography and Social Media into the Curriculum
 
Social Media in Higher Education
Social Media in Higher EducationSocial Media in Higher Education
Social Media in Higher Education
 
Open Education: Access, Pedagogy, and a Reinvestment in Public Higher Ed
Open Education: Access, Pedagogy, and a Reinvestment in Public Higher EdOpen Education: Access, Pedagogy, and a Reinvestment in Public Higher Ed
Open Education: Access, Pedagogy, and a Reinvestment in Public Higher Ed
 
Literacy&web2.0 presentation
Literacy&web2.0 presentationLiteracy&web2.0 presentation
Literacy&web2.0 presentation
 
Harrington School GSLIS Faculty Meeting, Spring 2013
Harrington School GSLIS Faculty Meeting, Spring 2013Harrington School GSLIS Faculty Meeting, Spring 2013
Harrington School GSLIS Faculty Meeting, Spring 2013
 
College Students, Social Media, Digital Identities, and the Digitized Self
College Students, Social Media, Digital Identities, and the Digitized SelfCollege Students, Social Media, Digital Identities, and the Digitized Self
College Students, Social Media, Digital Identities, and the Digitized Self
 
Social Strategies for Successful Student Engagement
Social Strategies for Successful Student EngagementSocial Strategies for Successful Student Engagement
Social Strategies for Successful Student Engagement
 
Using Social Media to Market Continuing Education
Using Social Media to Market Continuing EducationUsing Social Media to Market Continuing Education
Using Social Media to Market Continuing Education
 
Introducing Be Social. Be Smart. to Schools
Introducing Be Social. Be Smart. to SchoolsIntroducing Be Social. Be Smart. to Schools
Introducing Be Social. Be Smart. to Schools
 

Mais de Cara Rousseau

Ignite presentation welborn 012414
Ignite presentation welborn 012414Ignite presentation welborn 012414
Ignite presentation welborn 012414
Cara Rousseau
 
Communicators jan-24
Communicators jan-24Communicators jan-24
Communicators jan-24
Cara Rousseau
 
Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013
Cara Rousseau
 
Duke communicators 01.24.13
Duke communicators 01.24.13Duke communicators 01.24.13
Duke communicators 01.24.13
Cara Rousseau
 
Social media faculty workshop, 2012
Social media faculty workshop, 2012Social media faculty workshop, 2012
Social media faculty workshop, 2012
Cara Rousseau
 
Internet Summit 2011: Content Strategy
Internet Summit 2011: Content StrategyInternet Summit 2011: Content Strategy
Internet Summit 2011: Content Strategy
Cara Rousseau
 
Social mediahandoutfinal
Social mediahandoutfinalSocial mediahandoutfinal
Social mediahandoutfinal
Cara Rousseau
 
Sa presentation 071411
Sa presentation 071411Sa presentation 071411
Sa presentation 071411
Cara Rousseau
 

Mais de Cara Rousseau (16)

Duke Students: Social Media Strategies
Duke Students: Social Media StrategiesDuke Students: Social Media Strategies
Duke Students: Social Media Strategies
 
Engaging Everyone: How the Fuqua School of Business became more social
Engaging Everyone: How the Fuqua School of Business became more socialEngaging Everyone: How the Fuqua School of Business became more social
Engaging Everyone: How the Fuqua School of Business became more social
 
#MyDukePath - The Anatomy of an Instagram Contest
#MyDukePath - The Anatomy of an Instagram Contest#MyDukePath - The Anatomy of an Instagram Contest
#MyDukePath - The Anatomy of an Instagram Contest
 
Ignite presentation welborn 012414
Ignite presentation welborn 012414Ignite presentation welborn 012414
Ignite presentation welborn 012414
 
Communicators jan-24
Communicators jan-24Communicators jan-24
Communicators jan-24
 
Linkedin pages3
Linkedin pages3Linkedin pages3
Linkedin pages3
 
Development
DevelopmentDevelopment
Development
 
Duke ignite palko
Duke ignite palkoDuke ignite palko
Duke ignite palko
 
Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013Social media workshop for Duke faculty, 2013
Social media workshop for Duke faculty, 2013
 
Duke communicators 01.24.13
Duke communicators 01.24.13Duke communicators 01.24.13
Duke communicators 01.24.13
 
Social media faculty workshop, 2012
Social media faculty workshop, 2012Social media faculty workshop, 2012
Social media faculty workshop, 2012
 
NCPRSA Duke University Final
NCPRSA Duke University FinalNCPRSA Duke University Final
NCPRSA Duke University Final
 
Social Media Training at Duke
Social Media Training at DukeSocial Media Training at Duke
Social Media Training at Duke
 
Internet Summit 2011: Content Strategy
Internet Summit 2011: Content StrategyInternet Summit 2011: Content Strategy
Internet Summit 2011: Content Strategy
 
Social mediahandoutfinal
Social mediahandoutfinalSocial mediahandoutfinal
Social mediahandoutfinal
 
Sa presentation 071411
Sa presentation 071411Sa presentation 071411
Sa presentation 071411
 

Último

Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
ssuserdda66b
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
Association for Project Management
 

Último (20)

Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 

Social Media Presentation at the Consortium on Financing Higher Education

  • 1. Social  Media  &  Higher  Educa2on  |  Roles  &  Structure   Decentralized  but  communica2ve;     empowering  and  educa2ng.    
  • 2. The  constant:  an  emphasis  on   content.   Social  Media  &  Higher  Educa2on  |  Content  strategy  
  • 3. The  many  ways  they  find  you.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
  • 4. Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   The  many  2mes  they  find  you.  
  • 5. Connec2ng  audiences  through   digital  tools  and  in  real  life.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
  • 6. Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   Building  communi2es  &  opportuni2es   for  chance  encounters  
  • 7. Overall  planning  within  universi2es.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
  • 8. Let’s  be  friends.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
  • 9. The  Three  Things  For  Your  To-­‐Do  List   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 10. Conduct  a  student  focus  group.     Ask:  “How  do  you  communicate   with  your  friends?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 11. Find  your  social  media  manager  on   campus  and  invite  them  to  coffee.     Ask:  “Tell  me  about  your  work  and   how  can  I  help  you?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 12. Build  an  internal  team  of  advisors.     Ask:  “What  are  your  personal   communica?ons  strengths?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  • 13. MIT  Blogs   hRp://mitadmissions.org/blogs   Stories  by  students  and  admissions  officers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 14. Oberlin  Blogs   hRp://blogs.oberlin.edu/   First-­‐person  documenta2on  of  life  on  campus   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 15. Social  Media  &  Higher  Educa2on  |  Case  Studies   @DukeStudents   hRp://instagram.com/dukestudents     Images/video  featuring  the  student  experience  
  • 16. Here  We  Go  Saints   hRp://instagram.com/herewegosaints   Student-­‐generated  visual  content   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 17.   #VirtualVistas   Crisis  responding,  flexible  use  of  digital  tools   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 18. Uchicago  Admissions  Tumblr   hRp://uchicagoadmissions.tumblr.com     Social-­‐charged  blog  combining  campus  life  and  student  inquiries   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 19. Vanderbilt’s  “I’m  In”   hRp://admissions.vanderbilt.edu/imin/2018/   Micro-­‐site  for  admiRed  students  and  customized  digital  swag   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 20. Golden  Eagle  Deliver   hRp://youtu.be/KL5lU__sf-­‐I   Hand-­‐delivered  acceptance  leRers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  • 21. Duke’s  Homepage   Duke.edu   Integrated  social  media,  highligh2ng  campaigns,  crowd-­‐sourced     Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
  • 22. Oberlin’s  Homepage   Oberlin.edu   Integra2on  of  social  content:  stories,  blogs,  video,  photos   Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
  • 23. Cara  Rousseau,  Duke  University   Cara.Rousseau@duke.edu   @CaraRousseau     Ma’ayan  Plaut,  Oberlin  College   maayan.plaut@oberlin.edu   @plautmaayan   Social  Media  &  Higher  Educa2on  |  Q&A  and  Contact  Info