3. Survey
• A survey may be carried out before and after a new product has been
developed.
• This is part of market research.
4. Crafting questions
• Interviews or questionnaires are the main ways of collecting data for a
survey.
• Decide the type of information required and how they will be used.
• Questions should be clear and concise, not ambiguous.
5. Crafting questions
• Questionnaires are a very useful research ‘tool’. If the right questions are asked,
the findings can help to guide the development of a product. The key is to ask the
right focussed questions and to analyse the findings carefully.
• The questions should be targeted and direct, not general. Only ask relevant
questions.
• For example, asking potential customers of a house alarm system, ‘how many
zones (rooms) must the alarm cover protect?’ is a direct and necessary question.
It will help you to determine how many inputs (sensors) the alarm circuit
requires. However, asking potential customers, ‘do you want the alarm to be
loud?’, is far too generalised and will not return important research.
• Asking questions that help you determine the needs or requirements of the
customer, also helps the designer to focus on important research information.
6. Crafting questions
• Four main types of questions that can be crafted:
• closed questions;
• open-ended questions;
• structured questions; and
• rating questions