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Case Study Aardvark

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High Order Bit: Aardvark Max Ventilla , CEO Aardvark
The Answer for Subjective Questions [email_address] June 2009 Private & Confidential
Subjective questions are still hard to answer. What’s a decent housekeeping service in SF? What is Einstein’s birthday? How much does the cheapest iPhone cost? Easy (~50%*) Hard (~50%*) More Subjective What’s a good book to read about Romantic Poets? * Approximate share of search engine queries
Aardvark handles the tough 50% of searches.
Aardvark is a communication tool not a website. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
By design, Aardvark is built to monetize. ,[object Object],[object Object],[object Object],68% * Based on historical usage (~100k queries to date) Types of Commercial Queries Share of Total* Value of a Conversion Estimated Depth of Existing Inventory Restaurants & Bars 13% Low Low Entertainment & Activities 11% Low Medium Medium & High Value Purchases 9% High High Services & Stores 8% Medium Low Travel 8% Low High Low Value Purchases 6% Low High General Information (Commercial) 13% Low High
Aardvark enhances answers from your network. When asker submits a query… ,[object Object],[object Object],[object Object],[object Object],When answerer recommends items… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Aardvark hugely complements search and SNs. Aardvark’s team has built the frontrunner at the intersection of digital communication, social networking, and search. xk daily interactions, doubling every month since February Higher CTR and higher conversion than with web search On track to reach a million general search users by Q1 2010
 

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Case Study Aardvark

  • 1. High Order Bit: Aardvark Max Ventilla , CEO Aardvark
  • 2. The Answer for Subjective Questions [email_address] June 2009 Private & Confidential
  • 3. Subjective questions are still hard to answer. What’s a decent housekeeping service in SF? What is Einstein’s birthday? How much does the cheapest iPhone cost? Easy (~50%*) Hard (~50%*) More Subjective What’s a good book to read about Romantic Poets? * Approximate share of search engine queries
  • 4. Aardvark handles the tough 50% of searches.
  • 5.
  • 6.
  • 7.
  • 8. Aardvark hugely complements search and SNs. Aardvark’s team has built the frontrunner at the intersection of digital communication, social networking, and search. xk daily interactions, doubling every month since February Higher CTR and higher conversion than with web search On track to reach a million general search users by Q1 2010
  • 9.