To most people energy is still a low interest commodity. The transition to a sustainable energy system requires involvement, commitment and behavioural change. How can we achieve that using theory and research on human behaviour in this context? How should projects and campaigns be designed? The tool “Behavioural Lenses” is recently developed by Hogeschool Utrecht and creative partners to help designers put theoretical insights from the behavioral sciences into practical use. We will illustrate the possibilities of this tool for the energy transition, discussing several current approaches concerning energy transition.

1. Tom Wolvers 21/10/15

2. TOM WOLVERS
User Experience Designer
Interaction Design, Interface Design, Service Design, Persuasive Design
Lecturer University of Applied Science Utrecht (HU)
Interaction Design, User Experience Design.
Research Group: Developing interventions for changing health related behaviors.

3. ABOUT DESIGN

4. ABOUT USER
CENTERED DESIGN

5. USER CENTERED: SYSTEM MODEL VS. CONCEPTUAL MODEL

6. THE BEST WAY TO PREDICT THE
FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971
STANFORD UNIVERSITY, IBM, EJENTA, SINGULARITY UNIVERSITY, GOOGLE.

7. BIG DATA, WEARABLES, ATOMIC SCALE MEMORY,
ROBOTICS, NANOMEDICINE, AUTONOMOUS
VEHICLES, ARTIFICIAL INTELLIGENCE, SMART
LENSES, BIOTECHNOLOGY, COGNITIVE
COMPUTER SYSTEM, NEUROSYNAPTIC
ARCHITECTURE, LASER PRINTING DNA,
INTELLIGENT AGENT SYSTEMS, DATA AT THE
EDGE, WATSON, INTERNET OF THINGS.

8. GENERATED PER LIFETIME
Exogenous data
1100 TERABYTES
Genomics data
6 TERABYTES
Clinical data
0,4 TERABYTES

9. IN 2020
44 ZETABYTES
1.000.000.000.000.000.000.000
(1021) BYTES

10. HOW CAN WE
MAKE SENSE?

11. DASHBOARDS
DATA VISUALISATION

13. SOME GOT IT

14. PERSUASIVE DESIGN
BEHAVIORAL CHANGE

15. CLIENTS & PATIENTS
PROFESSIONALS
Inform, Behavior change, Give advice, Friendly nudges, Encourage
Give advice, Inform, Friendly nudges, Encourage

16. DELIVERING THE RIGHT
THING AT THE RIGHT PLACE
AT THE RIGHT TIME.
CONTEXT:

17. Should you really buy it?

18. THE BEST WAY TO PREDICT THE
FUTURE IS TO INVENT IT. Alan Kay (PARC) 1971
THE BEST WAY TO USE IT
IS TO DESIGN IT.Tom Wolvers 2015

19. THANK YOU FOR
YOUR TIME.