The Consumer Goods Forum IT Conference will take place this 11 - 13 October in Barcelona. Join us! www.tcgfit.com

1. OPERATIONAL EXCELLENCE 2011
11th - 13th oCtoBer
Barcelona, spain
Marketing ForuM it ConFerenCe Supply Chain ConFerenCe
Turning Consumer & The Consumerism of IT Delighting the Consumer
Shopper Insights into Growth www.tcgfit.com Acting as One
www.tcgfmarketingforum.com www.tcgfsupplychain.com

2. OPERATIONAL EXCELLENCE 2011
11th - 13th oCtoBer
Barcelona, spain
www.tcgfoperationalexcellence.com
whAt’s new ABoUt
yoUr ConferenCe?
›› for the first time the Marketing, it and supply Chain conferences
will take place at the same time under one roof.
›› it’s new.
›› it’s global.
›› if there’s one event not-to-be-missed, this is it.
Join Us to…
›› exchange knowledge.
›› network with peers.
›› open your mind.
›› Pick up new ideas and learn from practical experiences
of fellow members of the forum.
the shoPPer &
ConsUMer At the heArt…
›› the “shopper & Consumer” is what this year’s event is all about.
›› And how we can work together to meet the needs of today’s empowered consumer.

3. why shoUld yoU Be there?
the Consumer goods forum is your association. By the members, for the
members. get involved. help us lead the industry.
hear from the experts.
“Excellent event to get new inputs, to meet
“The Marketing Forum exercises and expands inspiring colleagues, to exchange information
your mind like no other marketing event in and to benchmark own ideas!”
the world. It is the marketing event of the year Andreas Münch, Member of the executive Board,
for me. We stimulate your left and right brain head of department logistics & it, Migros, switzerland
with an intentional mix of successful case study
presentations and relevant experiences, outside
of the box, inspirational speakers to stretch your
mind.”
“The store and DC
stephen smith, Chief Marketing officer for all formats & senior Vice
President of sam’s Club, new formats, walmart China tours also provide
great insights on how
individuals can improve
their own operations
“CGF has proven to me to be a fantastic and leverage new
platform to gain valuable insights into technologies.”
how leading industry players address John s. Phillips, senior Vice President,
Customer supply Chain & logistics,
trends that shape our mid to long term PepsiCo, UsA
future. Networking with peer executives
from manufacturers, retail partners and
strategic vendors opens many doors for
collaboration.” “The CGF Marketing Forum is an
Clyde Pereira, Cio, Coca-Cola hellenic, Austria excellent blend of manufacturers,
retailers, and select suppliers coming
together to discuss new ways of
working together to deliver improved
“For me the IT conference provides an
shopping experiences. The speakers are
opportunity to see a diverse set of solutions
for common problems within our industry. dynamic and the forum is candid in
The insights I can gain at this forum can terms of interaction and discussion –
give me that leg up on my local competition.” a great mix!”
scott harrison, Chief information officer - delhaize Kristen nostrand, Marketing director, Procter & gamble,
America, delhaize group, UsA UsA
Plan to join us. Barcelona. Be there.

4. OPERATIONAL
EXCELLENCE 2011
ConferenCe At A glAnCe
Welcome to the Store tour programme and introduction
12.00
to the Spanish retail Scene
Tuesday MARKETING FOCUSED IT FOCUSED STORE SUPPLY CHAIN FOCUSED
Afternoon
11th October STORE TOUR TOUR STORE TOUR
evening welcome Cocktail for all Conference delegates
CONFERENCE SHARED SESSIONS
Morning opening plenary Session for all conference delegates
the new empowered Consumer and implications for the retail
and Consumer goods industry
lunch networking lunch for all conference delegates
Wednesday SUPPLY CHAIN
MARKETING FORUM
12th October IT CONFERENCE
tUrning ConsUMer
the ConsUMerisM
CONFERENCE
And shoPPer delighting the ConsUMer
of it
insights into growth ACting As one
Afternoon
Marketing forum it Conference supply Chain Conference
sessions sessions sessions
Marketing networking it networking supply Chain networking
evening
dinner dinner dinner
Breakfast Breakfast Sessions
Marketing forum supply Chain Conference
Morning it Breakout sessions
sessions continued sessions continued
lunch networking lunch for all conference delegates
Thursday
13th October
CONFERENCE SHARED SESSIONS
Afternoon Closing plenary Session for all conference delegates
how operational excellence in it, supply Chain and Marketing
is a key to the growth of your business
16.00 Closing of Conference
have a look at the conference website to see the full programme, speaker
biographies and much more:
www.tcgfoperationalexcellence.com

5. Bringing
together
the Best
of Both
worlds
why “3 in 1” is a winning formula
this year’s unique format offers the best of both worlds. we’ll
bring together three groups - Marketing, it and supply Chain - for
shared sessions on topics of concern to all, and then break out
into three separate conferences so that each group can focus
on specific topics of relevance and concern uniquely to them.
have a look at the conference programme to find out what’s on.
Marketing ForuM 2011
turning Consumer & Shopper insights
into growth
www.tcgfmarketingforum.com
it ConFerenCe 2011
the Consumerism of it
www.tcgfit.com
Supply Chain ConFerenCe 2011
Delighting the Consumer - acting as one
www.tcgfsupplychain.com
Check out our conference websites to find out what’s new, who’ll
be there, and how the operational excellence Pillar can provide
value to you and your company.

6. What’s the Consumer goods Forum?
the Consumer goods forum is a global, parity-based industry network, driven by its members. it brings
together the Ceos and senior management of over 650 retailers, manufacturers, service providers and other
stakeholders across 70 countries and reflects the diversity of the industry in geography, size, product
category and format. forum member companies have combined sales of eUr 2.1 trillion.
for more information about your association please visit www.theconsumergoodsforum.com
Who are our partners?
the Consumer goods forum would like to thank the following companies for their generous contribution to
operational excellence 2011:
Questions?
How can you register?
for on-line registration, hotel accommodation, programme updates and practical information visit our
conference website: www.tcgfoperationalexcellence.com
Where is the conference taking place?
Catalunya Congress Centre
Avenida diagonal 661-671
08028 Barcelona, spain
Where can you find additional help?
the forum team is here to help you.
if you have questions concerning registration and accommodation please contact:
ormès/operational excellence secretariat, 12, rue de florence, 75008 Paris, france
tel +33 1 43 18 61 81/82 – fax +33 1 43 18 60 58,
email: tcgfit@theconsumergoodsforum.com, tcgfsupplychain@theconsumergoodsforum.com,
tcgfmarketingforum@theconsumergoodsforum.com
if you have any other questions about the conference programme please contact, sophie Appell at:
the Consumer goods forum, 22/24 rue du gouverneur général eboué, 92130 issy-les-Moulineaux, france,
tel: +33 1 82 00 95 56, fax: +33 1 82 00 95 96, email: s.appell@theconsumergoodsforum.com
the forum team looks forward to welcoming you in Barcelona.
www.tcgfoperationalexcellence.com

7. IT ConferenCe 2011
The Consumerism of IT
11th - 13th October, Barcelona, Spain
This conference programme has been developed by the members
of The IT Committee – Connecting Businesses for Consumers, for
the members of The Consumer Goods forum. To see who is working
behind the scenes throughout the year to develop this programme for
you, visit www.tcgfit.com.
Tuesday, 11th October
Store Tour and Distribution Center Tour with an IT Focus
This Tour Programme is unique in that participants walk the shop floor with the IT managers
of the host company. Participants will have first-hand discovery of how leading retailers are
tackling their systems challenges. The tour is optional, offered at an additional fee, available
on a first-come, first-served basis and delegates are requested to register for the tour.
12.00 The Spanish Retail Scene – An Overview
Antonio De Santos, Retail Services Manager, The Nielsen Company, Spain
Buffet lunch will be served during the presentation
13.00 Discovering the Spanish Retail Scene - Store Tour Programme with an IT Focus
This tour includes visits to the following retailers:
El Corte Ingles – El Corte Ingles is considered an icon in the Spanish retail scene. A visit to this retailer will
include a tour of their department store and food hall.
Eroski – Our tour includes a visit to Eroski’s supermarket format. The company recently acquired the Caprabo
banner with a large number of stores in the Catalonian region.
Carrefour – This visit offers the opportunity to discover Carrefour’s newest hypermarket format “Carrefour Planet”.
This concept aims at generating higher sales and offers an entertaining and convenient shopping trip for
consumers.
19.00 Welcome cocktail for all conference participants

8. Wednesday, 12th October
9.00 – 17.30
Operational Excellence 2011
Shared Plenary Morning Session
Welcome by Clyde Pereira, CIO, Coca-Cola Hellenic, Austria & Co-Chairman of the IT Committee –
Connecting Businesses for Consumers
Opening Keynote - Think Big, Dream Big - the Risks and Rewards of Working Together
To create value through collaboration you have to take risks, be innovative and think of new ways of working
together. Unlearn the rules, break the boundaries and open your mind to think big and to unlock opportunities.
erik Wahl, International Keynote Speaker & Artist, USA
The New Empowered Consumer - The World is Changing. Are You Ready?
Today’s consumer is more empowered than ever before. The world as we once knew it no longer exists.
Consumer behaviour is evolving. People are more connected than ever before. What impact will intelligent
networks have on business, the economy and on society as a whole? How is this trend shaping the way
consumers behave?
Sebastien Marotte, Vice President, Google Enterprise, EMEA
Future Value Chain 2020
Is your consumer value chain ready to be competitive in 2020?
Discover what you need to do to be ready to collaborate and be effective in the rapidly changing consumer
value chain of the future. This session will feature thought provoking findings of the Consumer Goods Forum
Future Value Chain 2020 Initiative. Learn about the global mega trends that are likely to have significant
impacts across the future consumer goods value chain.
John S. Phillips, Senior Vice President, Customer Supply Chain and Logistics, PepsiCo, USA
IT Conference 2011 – The Consumerism of IT
Information Technology Afternoon Session
Welcome by Clyde Pereira, CIO, Coca-Cola Hellenic, Austria & Co-Chairman of the IT Committee –
Connecting Businesses for Consumers
Social Networks and the New Connected Consumer
We recognize the potential power of social media to disrupt established institutions and the associated
brand equity as well as the opportunities to connect directly with our shoppers and consumers from a
research and marketing perspective. As an industry we need to identify the potential risks and opportunities
and establish guidelines to ensure that initiatives we drive do not compromise the industry reputation as a
whole “the one bad apple syndrome”. Areas to be addressed include research into product development,
recruitment, knowledge sharing, marketing, product recalls, brand equity protection, CSR, etc. Learn what are
the implications for you, your business and your IT strategy going forward.
Sebastien Marotte, Vice President, Google Enterprise, EMEA
Delicious On-The-Go Snacking Meets Digital Innovation with Kraft Foods
Kraft Foods is betting big on a new marketing channel targeting on-the-go consumers in the snacking space.
How? By revolutionizing traditional vending with innovative digital out of home platforms to realize a new growth
market. Get the scoop on Kraft Foods’ mission to engage the hearts, minds and taste buds of mobile snackers
with their brands using exciting new technologies, including:
a) Facebook activated vending machines that provide delicious samples for letting your Facebook friends
know you’re indulging,
b) In-store meal solution kiosks that engage shoppers, increase their basket size and boost return visits, and
c) Touch-screen enabled snack machines networked to deliver millions of branded impressions and
consumption occasions on a daily basis.
Matthias Herzog, Director Information Systems, Kraft Foods Europe, Switzerland
Consumer Devices and Associated Apps
IT ConferenCe 2011

9. Consumer devices and associated applications are growing trends that are outpacing established industry
tools and solutions. This trend means we need to identify the impact on shopper buying decisions and where
possible extend our processes to integrate these capabilities into our operating models. This recent phenomena
requires us to have a position on the opportunity and threats for our industry in order to be more proactive and
safeguard our joint interests. Discover what this means for you and your business.
Speaker to be announced
From Assisted Service to Customer Self Service: Mobile Technology as an Enabler to Higher
Productivity and Improved Customer Experience at Sonae
Today’s retailing environment requires companies to achieve high levels of store productivity while delivering
great consumer experience. The reality today is that many retailers are dependent on the functionality, tools
and information which are mainly available in systems accessible in the store back office area. Given the
existing complexities and legacy systems, how do you provide your staff with this anywhere, anytime access
without changing current systems? Sonae found the answer by developing its Mobile Portal, a platform for
deploying business applications to mobile devices in the enterprise. The new challenges reside in delivering a
smooth self service customer experience using the information usually only available to store associates.
João Amaral, Director, Sonae, Portugal
19.00 IT networking Dinner at Can Cortada – the historic 11th century castle and manor house
Thursday, 13th October
8.30 – 15.45
Operational Excellence Breakfast Sessions
All conference participants are invited to attend these Breakfast Sessions. The three sessions
will take place in parallel. A buffet breakfast will be served.
Breakfast Session: Packaging Innovation Beyond Customer Expectations
French retailer Monoprix will share how it increased the reputation and customer loyalty of its private label
brands through innovative and audacious pop art‐inspired new packaging. Speakers will share with attendees
how innovative product packaging can bring value to brands and create a more satisfying product
experience. The Monoprix team will also share how new design can reinforce private label brands based on
their own experience. You’ll discover the operational challenges that Monoprix faced and why operational
excellence was key to success.
Stéphane Maquaire, CEO, Monoprix, France
Hubert Hemard, Deputy Chief Executive, Monoprix, France
Jérôme Malavoy, CEO, Trace one, France
Breakfast Session: Mobile Consumer 2020+ - Communicating, Connecting, Socializing, and Shopping
A confluence of trends is transforming the shopper landscape at head-spinning pace: advanced mobile
devices and technologies; social, demographic and political changes; and an increasingly mobile
consumer. With new technologies connecting and empowering consumers around the world as never before,
what can retailers and manufacturers do – separately and together – to build long-lasting relationships with the
consumer? This session will build on insights from Deloitte’s report “Consumer 2020 – reading the signs,” which
takes a broad spectrum look at these trends and their impact on consumers.
Lawrence Hutter, Global Leader – Consumer Business, Deloitte, United Kingdom
Mar Areosa, Director – Corporate Strategy, Deloitte Spain
Breakfast Session: Global Chief Marketing Officer Study: 1700+ Face-to-Face Interviews
Given this rapidly changing digital landscape and business environment – it’s time to bring science to the
art of marketing. Science – is about observation, fact based systematic approaches, analytical, outcomes
based, leveraging advanced tools and methodologies, testing. Marketing – is about storytelling, wish fulfillment
capturing the imagination and loyalty of the customer through reaching them in a relevant, compelling and
personal way – differentiating your brand. In today’s market environment, you need both to analyze, predict,
and develop systematic approaches to capture and capitalize on opportunity. The 2011 IBM Global Chief
Marketing Officer Study explores emerging trends impacting CMOs and reveals how they are responding to the
evolving scope and needs of marketing.
Patrick Medley, Consumer Products Industry Leader, IBM, Australia
IT ConferenCe 2011

10. IT Conference 2011 – The Consumerism of IT
Information Technology Morning Breakout Sessions
IT Breakout Session - Integrated IT Delivers Superior Brick and Mortar Store Customer Experience
Brick and mortar retail companies face increasing competitive challenges from online retailers and must
strengthen the value they bring to customers in product delivery, convenience and reliability. Integrated IT
plays a critical role in ensuring that corporate offices orchestrate the timely delivery of products to stores. Retail
corporations that adopt integrated Store to Corporate systems help their business lines make the right decisions
by tracking customer product preferences and managing product promotions so that intelligent marketing
can increase customer loyalty. Learn how Delhaize benefits from integrated Store to Corporate systems with
access to 100% on time and accurate data information, transmissions and tracking.
freiko Baeyens, Manager IT Operations, Delhaize Group, Belgium
Paul french, Vice President, Product and Solutions Marketing, Axway, USA
IT Breakout Session - Providing Digital Information Consumers Can Trust
Consumers are already using digital product information when they shop for and consume products. Studies
show that over 75% of product information available to consumers on their mobile phones is inaccurate.
Brands are at risk: inaccurate information erodes consumer trust. But ... brands and retailers are starting to share
authentic product information with internet application providers in a standardised way. Pilots are showing
positive results: increased efficiency, closer relationships with consumers, increased sales and a proactive
approach to regulation on consumer information.
richard Copperthwaite, IT Director, Tesco.com, United Kingdom
Manufacturer co-speaker to be announced. Session facilitated by GS1.
IT Breakout Session - Data Integrity – the Key to Connecting Business for the Consumer
Data integrity issues now reach far beyond the “four walls” of a business and their trading partners.
Consumers expect high quality product information not only on the pack, but also in store, on retailer websites
and through mobile phone apps. Standards are key to managing and sharing good quality product data. A
strategic approach to data integrity leads to clear “process” benefits such as increased efficiency... but also
impacts the core of brand value: consumer trust. An industry solution providing a “trusted source” of product
data is likely to provide benefits of scale to all users.
Milan Turk, Managing Director, Global Customer Business Development, Procter & Gamble, USA
Retailer co-speaker to be announced. Session facilitated by GS1.
Operational Excellence 2011
Shared Plenary Afternoon Session
Keynote Address – A Catalyst for Change
Operational excellence is key to growth. It’s all about breaking down the silos between Supply Chain, IT and
Marketing and working together to better serve the consumer. And it’s about retailers and manufacturers
combining their minds to find ways to better meet the needs and expectations of the consumers of our
products and shoppers in our stores.
David Cheesewright, President & CEO, Walmart Canada
Cherry on the Cake – The Art of Being You - Releasing Human Potential to its Fullest
Caroline’s inspirational message on leadership and finding your voice brings a whole new meaning to ROI... a
Return on Individuality. IDOLOGY is the art of being yourself — at work — and in that you have no competition.
Caroline McHugh, Chief Idologist, id-ology, United Kingdom
16:00 Departure for El Prat Airport