Happiness: a goal for rural policy?
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This presentation poses the question as to whether happiness can be a realistic and achievable goal for rural policy. Importantly, it discusses the benefits of using happiness as a driver of policy, and how this could replace the economic growth paradigm which dominates rural policy making.
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Happiness: a goal for rural policy?
- 1. H A P P I N E S S - A G O A L F O R R U R A L P O L I C Y ? Paul Courtney Professor of Social Economy CCRI
- 2. H A P P I N E S S ….as a driver of policy Definition Measurement Implementation
- 3. H A P P I N E S S ….as a driver of policy 1. Rural policy is too focussed on growth 2. Growth is causing unhappiness and inequality 3. Barriers to focusing rural policy around Happiness can be overcome Definition Measurement Implementation
- 4. Q: Should a government’s prime objective be achieving the greatest happiness for its people, as opposed to the greatest wealth? A: Yes 80%, No 20% ..a representative sample of Britons, 2005
- 5. In Dorset, Cornwall and Cumbria, a third of people rated their life satisfaction between 9 and 10 A quarter of Londoners reported having high levels of anxiety England, 2013
- 6. A Rural Life… ¬ Hidden deprivation is significant ¬ Farmers account for the largest numbers of suicides ¬Loneliness is a growing problem in rural areas ¬Voluntary sector is under strain ¬ Many Young people are not in education, training or employment
- 7. R U R A L S T A T E M E N T 2 0 1 2 D E F R A ‘We have made economic growth our top priority Rural Development Programme 2014-20 socio- economic measures • Rural and investment Programme - Business Growth • LEADER - Jobs and Growth • Countryside Productivity- Farming and Forestry
- 8. T H E T R O U B L E W I T H G R O W T H Values - Growth is not in the interests of social and environmental sustainability Psychology - Growth is not making us any happier because of our deep rooted psychology Inequality - Growth is causing increasing inequality, exacerbated through leverage and QE programmes
- 9. G D P V S H A P P I N E S S Source: Gustave Speth (2008)
- 10. W H A T M A K E S U S H A P P Y ? Family Relationships Family Income Secure Job Community and Trust Feeling Healthy Personal Freedom Belief in God Source: Layard (2009)
- 11. From breathing clean air.. …to getting our five a day
- 12. P L E A S U R E A N D P U R P O S E Ave. Pleasure Ave. Purpose • Volunteering • Housework • Time with kids Source: Dolan (2014) • Commuting • Eating • Working
- 13. L O C A L F O O D P R O G R A M M E : W H E R E I S T H E V A L U E ? 0 10 20 30 40 Food affordability Education & Skills Community vibrancy Phyiscal Health Subjective Well being Local Economy Food affordability 2% Training and education 8% Community Vibrancy 26% Physical health 24% Mental health and well being 38% Local economy and enterprise 2%
- 14. HAPPINESS STRICTLY PROHIBITED Overcoming the barriers..
- 15. D E F I N I T I O N Economics (Evaluating self) - - Subjective Well being: Evaluative Accounts - How we think and feel Psychology (Experiencing self) - SWB - Moods or feelings of joy/elation Life Satisfaction - Qualities/circumstances of life Absence of anxiety and depression - Prerequisite
- 16. M E A S U R E M E N T E V A L U A T I N G - S E L F E X P E R I E N C I N G - S E L F P O L I C Y E V A L U A T I O N E V A L U A T I O N S O F H O W W E W A N T O U R L I F E T O B E , O R W H A T W E T H I N K M A K E S U S H A P P Y P O L I C Y D E S I G N E T H N O G R A P H I C E X P L O R A T O R Y T R I A N G U L A T I O N D A Y R E C O N S T R U C T I O N M E T H O D ( D R M ) W I T H P L E A S U R E / P U R P O S E
- 17. I M P L E M E N T A T I O N M E N T A L H E A L T H C O M M U N I T Y I N C O M E A N D W O R K G O V E R N A O N A P A R W I T H P H Y S I C A L H E A L T H P R O M O T E V O L U N T E E R I N G P R O M O T E E C O N O M I C G R O W T H E M P O W E R M E R E S P E C S U P P O R T P A R E N T S A D D R E S S L O N E L I N E S S R E D U C E U N E M P L O Y M E N T S U P P O R H A P P I N E S R E S E A R C B U I L D R E S I L I E N C E I N S C H O O L S S O C I A B L E & G R E E N E N V I R O N M E N T S W E L L - B E I N G A T W O R K S H A R E T H E D Source: O’Donnell et al (2014)
- 18. H A P P I N E S S - A G O A L F O R R U R A L P O L I C Y Thanks for listening pcourtney@glos.ac.uk www.ccri.ac.uk