The document proposes the concept of C3S, a cooperative that aims to improve livelihoods for artists through more open and flexible licensing models that promote participation, fairness, transparency and digital integration. Key aspects include allowing various license types beyond Creative Commons, using audio recognition technology to precisely distribute royalties based on usage, and operating as a European cooperative led by artist members. The proposal outlines objectives, challenges and a status report, with the goal of developing and launching the cooperative by 2015 to better support artists.

1. C3S: The Concept.
@ CC Global Summit :: Buenos Aires
2013-08-24 :: Wolfgang Senges
www.c3s.cc
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presentation

2. hhh
The
Pitch
What
is
C3S
about?
www.c3s.cc

3. The Pitch
Improved livelihood
for the mass of artists
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4. The Pitch
Openness
for all kinds of licences
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5. The Pitch
Licensing
less constrained
by boundaries
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6. The Pitch
new markets
new licensing
models
digital integration
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7. hhh
The
Objec5ves
It‘s
more
than
just
CC.
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8. The Objectives
!
www.c3s.cc
participation
flexibility
fairness
social approach
transparency
openness
!

9. hhh
Par5cipa5on
How
can
par5cipa5on
of
ar5sts
be
improved?
www.c3s.cc

10. Participation
European legal form
European Cooperative
Cooperative
(Société Coopératif Européenne)
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11. Participation
Cooperative
User Members
Supporting Members
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12. Participation
only creators
are User Members
not dependent
from Supporting Members
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13. Participation
User Members: voting
Supporting Members: advising
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14. Participation
Regional groups & conventions
✔ transparency
✔ networking
✔ specific interests
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15. hhh
Flexibility
Freedom
in
Licensing.
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16. Flexibility
Integrating Creative Commons
not sufficient
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17. Flexibility
C3S
Feature
CC @ CS
exclusive
✔ selected
artist repertoire
✔ / beyond
CC & ARR
✔ / not beyond
all modules
CC details
restrictive
[ use types ]
ARR details
use types
✔
✖
✔
micro payment
✖
✔
www.c3s.cc
voluntary payment
donations
✖

18. Flexibility
What‘s commercial?
low
mid
high
Podcasts
Podcasts
Podcasts
Broadcast
Broadcast
Broadcast
YouTube
YouTube
YouTube
Blogs
www.c3s.cc
Blogs
Blogs

19. Flexibility
Arbitration board
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20. Flexibility
Required:
new metadata
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structure

21. hhh
Fairness
Technology
is
essen5al.
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22. Fairness
Making use of existing
data
statistics like playlists
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23. Fairness
Audio recognition:
&
Independent study projects
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24. Fairness
How to estimate
mathematically correct?
mass data
automated recognition
& automated count
monitoring sample
adjusted estimation
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25. Fairness
precise
payments for creators
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26. hhh
Distribu5on
of
Royal5es
The
right
key
to
support
ar5sts
&
culture.
www.c3s.cc

27. Distribution of Royalties
Threshold amount
progressive
deductions
higher earning artists
100 % revenues
low earning artists
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28. Fairness
Sample
royal5es
for
one
year
2.500
€
2.000
€
1.500
€
SupporHng
share
1.000
€
RoyalHes
Membership
Fee
500
€
0
€
January
February
www.c3s.cc
March
April
May
June
July
August
September
October
November
December

29. Fairness
no negative balance
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30. hhh
Transparency
In
every
aspect.
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31. Transparency
real-time dashboard
for your account
www.c3s.cc

32. Transparency
Participation of all
real world compatibility
www.c3s.cc

33. Transparency
Decisions by creators:
It is their work.
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34. Transparency
Comfortable licensing
Increases willingness to pay
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35. hhh
Openness
Digital
integra5on.
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36. Openness
Key:
Clean metadata
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37. Openness
Digital core implementation
Open APIs for licensing
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38. Openness
APIs
to accelerate
& easen
workflow
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39. Openness
Money
for artists
NOT lawyers
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40. hhh
The
Coopera5ve
How
does
it
work?
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41. The Cooperative
one share:
50 € (68 USD)
max. 60 shares
paid back upon exit
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42. The Cooperative
decisions
made by
all creators
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43. The Cooperative
general convention
administrational board
executive director(s)
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44. The Cooperative
administrational board:
min. 5 members
max. ¼ Supporting Members
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45. hhh
The
Stakeholders
Requirements
&
Expecta5ons
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46. The Stakeholders
Artist requirements?
Social & cultural demands?
Users‘ requests?
Industry‘s requirements?
New EU directive?
Support by politics?
www.c3s.cc
✔
✔
✔
✔
✔
✔

47. hhh
Status
Report
www.c3s.cc

48. Status Report
founding: 25th September
core team & supporters (46 people)
launching capital of 40.000 USD
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49. Status Report
100.000 USD
current crowdfunding level
If 270.000
USD,
then doubled by public funding
540.000 USD
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50. Status Report
Feb 2010 :: kick-off
May 2012 :: website launch
July 2013 :: crowdfunding campaign
Aug 2013 :: industry wants to partner with us
developing in 2014
launch into business by 2015 earliest
www.c3s.cc

51. Become
a
member!
hhh
www.startnext.de/en/c3s
Wolfgang
Senges
Project
Lead
Business
Development
www.c3s.cc
wolfgang.senges@c3s.cc
www.c3s.cc