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7 Social Media Trends for 2012 Security
1.
Presented by: Kathleen
Hessert
2.
Footprint
Legacy Shadow © 2011 BuzzManager, Inc All Rights Reserved
3.
Attention vs
Attraction © 2011 BuzzManager, Inc All Rights Reserved
4.
Find
Listen Engage Lead © 2011 BuzzManager, Inc All Rights Reserved
5.
Listen for and
act on business intelligence © 2011 BuzzManager, Inc All Rights Reserved
6.
Investigator: Be broadly
aware of what’s being said & its priority, who’s saying it & where. Firefighter: Look for signs of problems brewing for PR, marketing, customer service etc. to stomp out before there’s a crisis. Coach: Take information to appropriate personnel & perpetuate deeper understanding of business intelligence across departments encouraging others to use the data effectively & incorporate into decision-making where appropriate. Wizard: Develop ways to turn intelligence from word of mouth (social media) conversations into solutions for challenges & find innovative ways to leverage positive information for the organization. Spokesperson: Through listening first, find creative ways to take your message to the public where they’re talking; crafting authentic messages that recognize & respect their interests & perspective. © 2011 BuzzManager, Inc All Rights Reserved
7.
© 2011 BuzzManager,
Inc All Rights Reserved
8.
Mainstream media declines
while social skyrockets Influence becomes “social proof” Community goes hyperlocal Geolocation & checkins become cool Buzz grows & listening gets aligned Social TV endorses engagement Mobile payments become effortless © 2011 BuzzManager, Inc All Rights Reserved
9.
© 2011 BuzzManager,
Inc All Rights Reserved
10.
15,662 followers
Critical importance History f sentiment Archive of recent posts © 2011 BuzzManager, Inc All Rights Reserved
11.
© 2011 BuzzManager,
Inc All Rights Reserved
12.
Engagement built
into programming Increased Impact Broadens audiences © 2011 BuzzManager, Inc All Rights Reserved
13.
Take credit
card payments on your phone No merchant account necessary Ease of use doesn’t equals ease of abuse
14.
Kathleen Hessert Founder &
CEO BuzzManager, Inc www.buzzmgr.com 704.541.5942 @kathleenhessert Twitter, Linkedin, Google+ khessert@buzzmgr.com
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