The document summarizes tweets from the Digiworld Summit 2014 conference. It discusses several topics including mobility trends, smart glasses, connected cars, internet of things, e-health, business models for telecom companies, and 5G networks. Key points from presentations on new mobile habits, smart city initiatives, augmented reality technologies, and the future of telecommunications are briefly outlined.

1. Digiworld Summit 2014
A Review in Tweets
@YoumnaOvazza November 2014

2. About this presentation
This document is the sum of all the tweets I posted during the
Digiworld Summit in November 2014 in Montpellier, France.
It gives quite a fair view of most of the keynote presentations,
although I did miss a few slides, and the quality of some pictures
is quite poor (sorry for that).
Hope it will be useful nevertheless, enjoy your read!
Youmna Ovazza
@YoumnaOvazza - Nov 2014 - www.butter-cake.com 2

3. New habits, new services
« • My Mobile life: current service adoption and new
mobile habits in advanced and emerging economies.
• What can we expect from upcoming innovations in
mobility? Smart glasses, the quantified self, location-based
apps, in-flight connectivity, connected cars… »
@YoumnaOvazza - Nov 2014 - www.butter-cake.com

4. Idate: Mobility changes access
@YoumnaOvazza - Nov 2014 - www.butter-cake.com 4

5. Towards a new mobility #Idate
@YoumnaOvazza - Nov 2014 - www.butter-cake.com 5

6. Mobility: Where does Europe fit in? #Idate
@YoumnaOvazza - Nov 2014 - www.butter-cake.com 6

7. Qualcomm on mobility: To maximize the
opportunity we need a user-centric approach
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 7

8. Ericsson: Mobile subscriptions (study)
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 8

9. Mobile penetration #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 9

10. Smartphone subscriptions #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 10

11. Mobile application traffic outlook: Video
dominating #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 11

12. Mobile traffic by application #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 12

13. Cellular M2M outlook #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 13

14. Video subscriptions drive traffic #Ericsson
#Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 14

15. Indoor connectivity experience #Ericsson
#Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 15

16. Ownership of devices (US) #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 16

17. Activities per device (US) #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 17

18. 4G drives daily usage #Ericsson #Study
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 18

19. Networked society: We are at the inflection
point #Ericsson
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 19

20. Ericsson: New use cases
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 20

21. Optinvent is a French competitor to Google
glasses
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 21

22. Current augmented reality experience is poor
#Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 22

23. The augmented reality dream #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 23

24. Smart glasses need an intuitive UI #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 24

25. Smart glasses are stuck in a « Paradigm
Prison » #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 25

26. Smart glasses: You can’t beat the laws of
physics #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 26

27. Mobile computing becomes wearable
computing #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 27

28. Which is more natural? #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 28

29. Are all these people wrong? #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 29

30. Smart glasses are still in their infancy
#Optinvent #Gartner
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 30

31. Mose use cases are utility driven #Optinvent
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 31

32. Optinvent’s secret weapon
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 32

33. Optinvent’s key differentiator
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 33

34. BitGym on quantified-self
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 34

35. Our body is constantly radiating data #BitGym
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 35

36. Over 1.4 billion $ invested in quantified self
since 2009 #BitGym
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 36

37. Going beyond data to create a sustainable
experience for consumers #BitGym
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 37

38. For quantified self to go from gadget to
sustainable usage, 3 elements needed
#BitGym
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 38

39. Thales Alenia Space: Mobility reloaded above
our heads!
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 39

40. Broadcast efficiency vs point-to-point
solutions: Depends on usages #ThalesA.Space
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 40

41. Satellites are a potential means to connect
large areas of consumers #ThalesA.Space
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 41

42. Eutelsat: In-flight connectivity
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 42

43. Salesforce: Automotive industry’s new
challenges
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 43

44. Car makers have started to make customer
success platforms #Salesforce
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 44

45. Smart, connected cars roadmap is in place
#Salesforce
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 45

46. A connected car system is building up
#Salesforce
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 46

47. Connected cars: A lot of newcomers are
stepping in #Salesforce
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 47

48. P.Pelata, Salesforce: Where is the value in
connected cars?
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 48

49. Automotive industry: The value chain
upheaval #Salesforce
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 49

50. The new automotive battlefield #Salesforce
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 50

51. A very special automotive player #Salesforce
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 51

52. Technical innovations
« • How far can LTE/LTE Advanced and 5G go in
delivering high-speed Internet access?
• How will Wi-Fi, small cells and the SDN model
influence the mobility landscape?
• Will there be a spectrum shortage? »

53. Idate on 4G: LTE is a real success, Europe slow
in deployment
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 53

54. 5G will be here in 4 to 6 years, but it is not
standardized yet #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 54

55. Wifi carries 75% of the traffic generated by
mobile devices in Western Europe #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 55

56. Next: LTE may replace fibre networks in
developing countries, = 75% of mobile
subscriptions in Korea in 2015-16 #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 56

57. NEC: 5G is a game changer, it is a change in
the system architecture
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 57

58. Verbatims from panel discussion
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 58

59. Alcatel CEO: Verbatims
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 59

60. Connected Things Forum
« The buzz is growing around the concept of connected things, especially in
the US. Its development is being spurred forward by a host of crowd and
equity-funded initiatives, and significant acquisitions by Internet players
(Google-Nest). This executive seminar will provide an opportunity to
explore the central stakes of this rising market, the chief applications and
the objects involved, and the key role played by data, the resulting business
models and the privacy/security concerns being raised. »

61. Verbatims from panel discussion
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 61

62. Verbatims from panel discussion
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 62

63. Orange Health: E-health is at the intersection
of 2 ecosystems
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 63

64. The digital transformation of the medical
ecosystem #OrangeHealthcare
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 64

65. Health and wellness are two different markets
#OrangeHealthcare
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 65

66. Personal data not relevant to doctors
#OrangeHealthcare
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 66

67. E-health fields targeted by Orange Healthcare
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 67

68. Medical imaging in the cloud in Paris by
Orange Healthcare
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 68

69. Only emerging medical business models today
are insurance-driven #OrangeHealthcare
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 69

70. The value chain goes beyond business models
#OrangeHealthcare
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 70

71. Cheetah Mobile: 40M monthly active users
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 71

72. Cheetah Mobile: A great success story
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 72

73. Massive global mobile user base for Cheetah
Mobile
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 73

74. Free-to-use app model allows an incredible
growth in revenues for Cheetah Mobile
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 74

75. Diversity suite of mission critical applications
#CheetahMobile
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 75

76. Chinese companies’ rapid rise on a global
level #CheetahMobile
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 76

77. Security has no borders #CheetahMobile
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 77

78. Internet of Things: A global security scheme
#CheetahMobile
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 78

79. Verbatims from panel discussion
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 79

80. Business models
« • How will vertical markets redefine their business around
M2M and the lnternet of Things?
• Will 4G reinvent telcos’ business models?
• Fixed and mobile advertising: competition or convergence?
How to leverage the additional personal data coming
from mobility? »

81. Idate: Today’s Internet dominated by a few
giants around services
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 81

82. IoT: Much more data and new leading
players? #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 82

83. Internet giants expanding steadily towards
devices #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 83

84. IoT development expected around the
business models #Renault #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 84

85. IoT development expected around the
business models #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 85

86. IoT paradigm shift: from silos to
interconnected silos #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 86

87. #IoT: Open? Tracking? Targeting? #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 87

88. Market structure and value chain
« • How far will telco consolidation go in Europe?
• Who will dominate the mobile Internet?
• Will net neutrality extend to mobile? »

89. Idate: Huge pressure on Telco service markets,
especially in Europe: less revenues, less
margin, restricted financial capacity
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 89

90. Factors for success for Telcos #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 90

91. What hope for Telco’s growth? ARPU no
longer the right metric #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 91

92. Idate’s 3 factors of change for Telcos:
Productivity, Fixed-Mobile convergence,
Agility / Virtualized networks
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 92

93. Rethinking Telco Business Models in the 5G
era: Key questions by Mario Cavestany IBM
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 93

94. Telefonica: Every wave of innovation is an
opportunity for new players & leaders
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 94

95. How could the world of Telecom be like in the
era of 5G? #Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 95

96. 5G happens in a whole new world #Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 96

97. Operators are at a crossroads in Europe
#Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 97

98. How will operators handle the challenge?
#Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 98

99. Opportunities come from reinforcing Telcos’ core
capabilities mainly in connectivity #Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 99

100. To win, become partner of choice: Excellence
in Telco #Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 100

101. Operators face challenges from cross-market
competition: E-SIM, LPWA, Proxy #Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 101

102. A regulatory framework is needed #Telefonica
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 102

103. Orange: Verbatims
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 103

104. Mobility and video
« • Will the tablet become the device of choice for watching
OTT videos, ahead of even the TV?
• Are LTE-based triple-play bundles sustainable for the TV
industry?
• Does multi-screen distribution mean only additional costs,
or can it also mean revenue? »

105. Idate on mobile advertising: key takeaways
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 105

106. Mobile ad market growing #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 106

107. Same players dominate fixed & mobile but
have different shares #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 107

108. Mobile advertising as an extension of fixed
#Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 108

109. 80% of mobile ad market is an extension of fixed.
20% only specific to mobile with in-app #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 109

110. PWC’s take now on mobile trends and issues.
Disagrees with Idate on mobile in-app
potential apparently
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 110

111. Major discrepancies between major mobile
markets #PWC
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 111

112. Facebook: 2/3 of Fb’s revenues come from
mobile vs zero 2 years back
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 112

113. Samsung’s phones before and after the
iPhone #Facebook
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 113

114. Mobile now accounts for 65% of time spent
online by youngsters #MillwardBrown
#Facebook
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 114

115. Share of Facebook’s mobile revenue
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 115

116. 83% of Facebook’s users connect from a
mobile device, driving an increased usage of
the app
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 116

117. Inventing new ad models for mobile is a
necessity. There is less real estate #Facebook
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 117

118. Mobile is a very personal environment. Ad
models must adapt #Facebook
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 118

119. Facebook’s rules for mobile ads: In the flow,
personalized, seamless experience between
fixed and mobile
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 119

120. Fast & Furious 7 launched with new
Facebook’s video format in US: 100M views in
48h vs 18M on YouTube
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 120

121. Facebook’s current ecosystem
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 121

122. myThings: From mobile to cross-device
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 122

123. myThings: Mobile advertising set for
explosive growth
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 123

124. Mobile already playing a key role in
retargeting campaigns #myThings
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 124

125. Mobile advertising: The cross-device & CRM
challenge #myThings
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 125

126. Biggest CMO pains stem from fragmentation
#Forrester #myThings
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 126

127. CRM data integration for Shop Direct by
myThings: +18% post-click conversion rate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 127

128. Idate: What has mobility to do with TV?
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 128

129. Mobility as… in new devices #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 129

130. Mobility as… in individual consumers #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 130

131. Mobility as… network competition and
cooperation #Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 131

132. Solving the « 1to1 » oxymoron: matching the
power of media with Internet’s accuracy
#Idate
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 132

133. Verbatims from panel discussion
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 133

134. Arcep: Verbatims
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 134

135. Arcep: Evolution indicateurs telecom France
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 135

136. Samsung: IoT, a definition, by Luc Julia
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 136

137. IoT at Samsung: new platform SAMIIO
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 137

138. IoT: Collecting the data #Samsung
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 138

139. IoT: Data collection, the scale will change
#Samsung
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 139

140. IoT: Another challenge is transporting the
data #Samsung
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 140

141. IoT: Big data should lead to small data, to
people’s insights #Samsung
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 141

142. SAMIIO open ecosystem #Samsung
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 142

143. Data can be collected from various places but
need to be put together to make sense > API
opportunity #Samsung
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 143

144. Samsung will be opening a center on IoT soon
in Paris
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 144

145. Clôture: Axelle Lemaire via un robot
#beampro pour clôturer le Digiworld Summit
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 145

146. Clôture: Axelle Lemaire à fond derrière la
French Tech et le rôle de l’Europe
@YoumnaOvazza – Nov 2014 - www.butter-cake.com 146

147. THANK YOU.
@YoumnaOvazza
www.butter-cake.com