Personal Information
Organização/Local de trabalho
United Kingdom, London United Kingdom
Cargo
Strategic Planner chez Young & Rubicam
Setor
Advertising / Marketing / PR
Sobre
One of the people who really helped me to understand the true meaning of strategy was a boxer.
But you would not call him a typical boxer...
In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure.
His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...
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digital strategy
digital
marketing
customisation
innovation
digital activation
e-shopping
strategy
levi's
digital media
storytelling
advergaming
marketing and advertising
benchmark
strategic planning
e-commerce
digital ecosystem
luxury
écosystème digital
brand planning
iscom
roland garros
stratégie
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Apresentações
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Forces of Change & The Importance of Narrative
Ogilvy
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The Brand Gap
coolstuff
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Há 17 anos
Death To Bullshit
Brad Frost
•
Há 11 anos
Personal Information
Organização/Local de trabalho
United Kingdom, London United Kingdom
Cargo
Strategic Planner chez Young & Rubicam
Setor
Advertising / Marketing / PR
Sobre
One of the people who really helped me to understand the true meaning of strategy was a boxer.
But you would not call him a typical boxer...
In fact, this man did not box. He danced. He surprisingly had no boxing techniques whatsoever. To everyone’s amusement, he would leave his arms down at his sides, leaving himself defenseless in the ring. He was not a good puncher either. He indeed never relied on the strength of his arms. He was therefore what most boxing professionals would call : a failure.
His weaknesses led him to use his imagination and think outside of the box to win his fights. He knew that big and powerful boxers grow physically and mentally tired to chasing a light man th...
Marcadores
digital strategy
digital
marketing
customisation
innovation
digital activation
e-shopping
strategy
levi's
digital media
storytelling
advergaming
marketing and advertising
benchmark
strategic planning
e-commerce
digital ecosystem
luxury
écosystème digital
brand planning
iscom
roland garros
stratégie
marque
objet connecté
Ver mais