Teleconference #3: Marketing Evolution

Teleconference #3: Value-Based Relationships and Marketing © Wright Business Institute, Inc. E-mail questions to [email_address]

Step It Up Competition E-mail questions to [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],Step It Up Competition

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step It Up Competition

Value-Based Relationships and Marketing E-mail questions to [email_address]

Today’s Topics ,[object Object],[object Object],[object Object],[object Object]

The Evolution of Business Through Marketing E-mail questions to [email_address]

[object Object],Businesses Go Through Marketing Development Phases

The Map - Getting To Know Where You Are Initiating Establishing Emerging Differentiating Generating Self-Developing Level 1 Level 2 Level 3 Level 4 Level 5 Level 6

Marketing at the Initiating Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing

Marketing at the Establishing Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing

Marketing at the Emerging Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing

Marketing at the Differentiating Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing

Marketing at the Generating Phase ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing

Marketing at the Self-Developing Phase This ,[object Object],[object Object],[object Object],[object Object],[object Object],Level 1 Initiating Level 2 Establishing Level 3 Emerging Level 4 Differentiating Level 5 Generating Level 6 Self-Developing

Knowing Yourself and Your Dynamic Value E-mail questions to [email_address]

[object Object],[object Object],[object Object],[object Object],Overview of Dynamic Value “ Dynamic Value” is a phrase coined by Marshall Thurber, Success Secrets of the 21 st Century

Product Value Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],“ Dynamic Value” is a phrase coined by Marshall Thurber, Success Secrets of the 21 st Century

Dynamic Value Example “ Dynamic Value” is a phrase coined by Marshall Thurber, Success Secrets of the 21 st Century

[object Object],[object Object],Identifying Features and Benefits: Yours and Your Competitors’ ,[object Object],[object Object]

Graph Your Features & Benefits

[object Object],[object Object],[object Object],[object Object],[object Object],Mistakes People Make in Calculating Dynamic Value

Introducing Yourself to Sell E-mail questions to [email_address]

[object Object],[object Object],[object Object],[object Object],[object Object],Opinions are Formed Sooner than You Think

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Strong Rapport – Being a Trusted Advisor

[object Object],[object Object],Elevator Speech

[object Object],[object Object],[object Object],[object Object],Bumper Stickers and Slogans

American Family Business Accelerator Program Upcoming Teleconferences and Success Activities

Looking Forward ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Teleconference #4: Mastering Marketing Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ongoing Support and Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Teleconference #3: Marketing Evolution

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Teleconference #3: Marketing Evolution