Harness the power of social media in your presentation to better engage with your audience and start a digital conversation around your topic.
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1. HOW TO USE SOCIAL MEDIA
IN YOUR PRESENTATION
Market It Beforehand
Find out the event hashtag
before you arrive and begin
promoting your presentation
with meaningful media – this
lets you drum up interest in
your topic before delegates
even arrive at the venue.
Schedule Tweets
If you know the time slot for
your talk, pre-load posts into
your accounts using social
dashboards. You can send
them at appropriate times
to reinforce key points and
maximise engagement.
Twitter Q&A
You’ll likely conclude with an
audience Q&A , so ask your
audience at the outset to
submit questions using your
custom hashtag. You can
then solicit from Twitter to
avoid awkward silences.
Follow Up
Use social and content
platforms to continue the
conversation after you walk
offstage. Share resources
that enrich your key insights
and develop connections
with your audience.
Create Your Own Hashtag
Incorporate your unique
hashtag into every slide on
your presentation to allow
your audience to isolate
discussion around your topic
from the rest of the
conference conversation.
Use Tweetable Quotes
Be concise and conclude
each key idea with a 140-
character summary to make
it easy for your audience to
push your content out via
their social channels using
your custom hashtag.
Social media is the ubiquitous tool for conference participation, ideas sharing
and networking. Follow these simple steps to harness the power of social to
empower your audience and start a digital conversation around your topic.