Example Evolution of the Exercycle
1980 Old-fashioned stationary bike
1985 Computerized bike
1990 Cardio Theatre
1995 Spinning Class
Now Standardized, quality-assured
GF is the most effective way of creating
motivation for the average fitness member
51. “CLUB WITHIN THE CLUB”
LES MILLS RUN™ LES MILLS RIDE™ LES MILLS TRI™
Products created as specific event training programs
Designed around an organised event (eg marathon, cycle
Training organised in 8 or 12 week blocks with an emphasis on
guidance, support and motivation.
Clear sense of purpose culminating in the event itself and the
personal satisfaction of completing it.
Participants pay the club direct, prices vary.
Available to both members and non-members.
53. SOCIAL MEDIA
our ability to
It’s not as easy as it looks.
Engagement, interest and authenticity are key.
Otherwise it’s meaningless
54. THE HEALTH OPPORTUNITY
EDUCATION = MOTIVATION
Between 2006-2016 the cost of the
American health system will almost
double to $4.1 trillion per year*.
It seems that our health is
deteriorating at almost as quickly as
these costs are increasing. The
current system clearly isn’t working -
there’s got to be a better way!
*2006 US Treasury report
55. Education: Become
True “Health Clubs”
Health clubs need to become more than just places
where people go to use exercise machines! We
need to become true providers of holistic health.
Education changes lives and your members will
love you for it. A few places to start:
• Younger Next Year – Crowley/Lodges
• The Omnivore’s Dilemma – Michael
• You: The Owner’s Manual – Roizen/Oz
56. Talk to your members
Create a personal relationship
with your members
Choose the right medium
One way communication?
57. STAND FOR SOMETHING
CAUSE NOT A
People don’t come to work to increase shareholder value, they want to make a
58. STAND FOR SOMETHING
The most successful businesses in the world care
about more than just making money!
59. Let’s Create a Fitter Planet
The world is facing a great holistic health
challenge and our industry is perfectly
positioned to play a big part in the
We are the exact opposite of the cigarette
and junk food companies and we have an
intimate relationship with a large
percentage of the world’s wealthiest
64. FITTER FOOD
We can change our health and that of
the planet by one simple means: what
we put in our mouths!
65. FITTER GOVERNMENT
Individuals and businesses cannot be allowed
to destroy our greatest communal assets. Our
leaders need to lead on these issues!
Fitness industry initiatives :
• Physical education back in schools, junk
• Better urban design
• Tax incentives to be slim and fit
• Encourage healthy eating (tax junk food!)
• Healthier environment
66. Fitter Facilities
There are hundreds of great ideas, from low
energy lighting and appliances, to low-flow
shower heads and toilets, to signing with a
renewable energy provider
or even installing solar energy.
Have a professional green audit done on your
business. There are incredible savings to be
made in resource use and your own money.
Go to: www.greenhealthclubs.org
67. MOTIVATION - THE BIG OPPORTUNITY:
EXERTAINMENT, COMMUNITY, EDUCATION
Health club attendance has become the biggest adult “sport” in the Western
World. Bigger than football, tennis and golf combined. But we have
traditionally lacked the excitement and social engagement of sports, and
behaved more as gyms than as true health clubs. The faster we can change
that, the bigger our future!