Danish Fitness and Health Organization 2013 Conference In Copenhagen
•
5 gostaram•1,269 visualizações
Bryan O'Rourke presented this content in Copenhagen to the Danish Health and Fitness Organization in May of 2013. It touches on key trends impacting the fitness and health club business.
Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (7)
Semelhante a Danish Fitness and Health Organization 2013 Conference In Copenhagen
Semelhante a Danish Fitness and Health Organization 2013 Conference In Copenhagen (20)
Mais de Bryan K. O'Rourke
Mais de Bryan K. O'Rourke (20)
Último
Último (20)
Danish Fitness and Health Organization 2013 Conference In Copenhagen
- 1. @bryankorourke Dansk Fitness & Helse Organisation 2013 @Bryankorourke #DFHO2013 Trends der påvirker fitnessbranchen 22. maj, 2013 COPENHAGEN, DK
- 2. bryankorourke.com Tak for invitationen Desværre er mit dansk meget dårligt
- 3. bryankorourke.com 3 all #dfho2013 content available here slideshare.net/ bryankorourke
- 5. #DFHO2013 GROWTH =CHANGE “Innovation distinguishes between a leader and a follower.” Steve Jobs Væksten betyder forandring
- 6. @bryankorourke #FutureofFitness PERCEPTIONabundance vs. scarcity Ser vi muligheder eller risiko?
- 7. 7 Law Of Accelerating Returns Lov af accelererende afkast
- 8. Many leaders grossly underestimate the impact of technology Ledere undervurdere effekten af teknologi @bryankorourke #DFHO2013
- 9. 9 @bryankorourke #DFHO2013 Transforming Winds Are Changing Industries transformative forandring
- 10. 10 @bryankorourke #DFHO2013 Hvad er fremtiden for erhvervslivet @briansolis WTF
- 12. People = Markets 12 #DFHO2013 @bryankorourke
- 13. 13 43MillionEU health club members @bryankorourke #dfso2013 48 thousand clubs Nordiske lande langt mere aktive
- 14. 14 650ThousandDanish health club members @bryankorourke #dfho2013 930 clubs Nordiske lande langt mere aktive Low Penetration 12%
- 15. 15 @bryankorourke #dfho2013 48% Daily Soft Drink Forbrug EU http://www.huffingtonpost.com/2012/07/25/half-of-americans- drink-soda-everyday-consumption_n_1699540.html club vækstpotentiale er reel We Have Room To Grow
- 16. 16 @bryankorourke #ihrsa2013 Prior People Trends Impacted Clubs The Past fortæller en historie How Will We Grow ?
- 17. Women Transformed Club Business History Teaches Us 17 1930-1950 1950-1970 1970-1990 1990-2000 2000-2010 Fitness Femininity Women encouraged to be attractive and feminine, but not muscular. The Women. Health Spa. Means of keeping a husband. LaLanne, Figure Salons Television personalities, weight loss centers, spot reduction vibration machines. Gender specific clubs. Fonda & Cooper Music and aerobics. The beginning of uni-sex clubs as woman entered corporate world. Millennial, Technology Technology use, gaming, social media, quantified self, smartphones, grown children, empty nesting. Ecology, Reflection, Impact Back to basics, functional training, outdoor activities complimented. Low impact, Pilates, Yoga. Woman have påvirket Klubber Den mest @bryankorourke #dfho2013
- 18. “73% of consumers consider being physically fit important to being ‘well,’ with 74% including ‘feeling good about themselves’ .” - The Hartman Group, August 2010 WELLTHY | SIGN OF THE TIMES BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013 18 Sundhed Nu En værdifuld Luxury @bryankorourke #dfho2013
- 19. 19 41% Millennial | 10-32 @bryankorourke #DFHO2013 Global Millennial Population Denmark 15% EU 15% http://populationpyramid.net/EUROPE/2015/
- 20. 20 @bryankorourke #DHFO2013 Dansk Internet Brug 89%A More Important Figure Danish Internet Access
- 21. 21 http://theregenerationroadmap.com/research/consumer-studyhttp:// techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the- web-daily-50-own-smartphones-tablet-ownership-doubled-to-19- in-2012/ Access The Internet Daily 84% Traversing Demographics ikke demografi Connected Consumers
- 23. 23 Generation “Me” 89% Equivocate Brand to Ethnicity @bryankorourke #DFHO2013 Identitet er stærk
- 24. 24 @bryankorourke #dfho20134 + Sources When Buying 51% Brug teknologien til at kontrollere
- 25. 25 @bryankorourke #dfho2013 Forbrugerne ændrer Radical Consumer Transformation Ernst & Young 2012 Global Report http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf In every industry and business the consumer is dramatically changing.
- 26. 26 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter 25% The Chameleon Consumer Ernst & Young 2012 Brand betyder mindre
- 27. 27@bryankorourke #dfho2013 Economics 89% Price#1 Decision Factor Prisen betyder mere økonomi
- 28. 28 http://theregenerationroadmap.com/ research/consumer-study/ Society Needs to Consume Less 66% økologi er vigtig
- 29. 29 @bryankorourke #ihrsasummit would say customer experience is good or excellent Experian Survey 2012 25% Virksomheder Ikke tage sig af kunderne
- 30. 30 @bryankorourke #ihrsasummit Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check every hour Teknologi ændrer Everything
- 31. Steven Van Belleghem 31 @bryankorourke #dfho2013 The Power of the Modern Consumer and the End of the Traditional Advertiser Big Consumer Change Isn’t Going Away Store ændringer er først lige begyndt
- 32. Verden bliver mindre 32 Globalism @bryankorourke #dfho2013
- 33. Masai Warrior With a smartphone 33 @bryankorourke #dfho2013 This Summer Number Of Smartphones Exceeds Humans On Earth
- 34. The Rise Of The Rest 34 By 2030 Global Middle Class Doubles to 5 Billion @bryankorourke #dfho2013 Shanghai Tower Fremkomsten af en Big Middle Class
- 35. 35 2016 World Population In Emerging Markets 88% @bryankorourke #dfho2013
- 36. Our big world is getting smaller 36 Globalism Asia - Pacific Region Highest Growth 5-7% @bryankorourke #dfho2013
- 38. 38 Increasingly Global Industry gymbox.com@bryankorourke #dfho2013
- 39. 39 Peter Diamandis Peter Diamandis @bryankorourke #dfho2013
- 42. 42 1.1 B - 2.3 B 2007 - 2012 people using Internet Internet Users DoubledInternet Brug Fordoblet
- 43. @bryankorourke #FutureofFitness TECH vs HUMANconflict is not what you think
- 44. @bryankorourke New Motivational & Coaching Models Artificial Intelligence Kunstig Intelligens @bryankorourke #dfho2013
- 46. Tablet Sales As % of PC Sales 46 58%@bryankorourke #dfho2013
- 47. The Internet Of Things 47 @bryankorourke #dfho2013 Tingenes internet
- 48. Bærbar Tehnology 48 @bryankorourke #dfho2013 35 Million US Adults 485 Million Annual Shipments by 2018
- 49. Mobile Social Applications 49 @bryankorourke #ihrsasummit 20K Health Apps Service Delivery Scheduling Social Media New Business Models
- 50. 50 TRYSUMER - New Business Models NEWISM See or Hear; Check Reviews; Try for FREE Nye forretningsmodeller
- 51. Gamification & Channel Extensions 51 @bryankorourke #dfho2013
- 52. Mobile Payment 52 @bryankorourke #dfso2013
- 53. 53 RFID | Cashless Transactions | Kiosks
- 54. 54 Virtual Classes Programming - Wexer
- 55. Alternative Cardio55 New Technologies Nyt udstyr
- 56. We Need Technology Standards 56 @bryankorourke #dfho2013 57% of Members Use Smartpones or Tablets Adopting Open Systems Fitness Industry Technology Council www.fit-c.org Teknologi Standarder er nødvendige
- 57. 57 New Ways To Reach New Markets Dropping Cost of Technology Kom billigere
- 58. 58 @bryankorourke #ihrsasummit Where Are We Heading ? The Dawn Of A New Exciting Era En ny æra
- 59. 59 @bryankorourke #ihrsasummit Disruption - New Opportunities
- 60. 60 @bryankorourke #dfho2013 “Sick Care” Is Broken New Markets
- 61. Dr. Eric Topol Disruption Of Health Care 61 @bryankorourke #dfho2013 Health Care Forstyrrelse
- 62. 62 @bryankorourke #dfho2013 The New Paradigm Clubs Fill Many Of These Needs Klubber kan møde New Paradigm
- 63. 4 Realignment Drivers 63 @bryankorourke #dfho2013 Virtual Nutritional Motivational Wellness Thanks @ChuckRunyon Fire Drivers for justering
- 64. S Curve - Reinvention & Fragmentation 64 @bryankorourke #dfho2013 New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body Modning og Fragmentering
- 66. 66 @bryankorourke #ihrsasummit Since 1970 US Physical Activity Down 32% Clubs Meet Community Needs Børns fysiske aktivitet Afslår
- 67. 67 @bryankorourke #ihrsasummit 23% Of Global Health Care Costs Diabetes Related Physical Activity Significantly Assists in Management Of Diabetes Diabetes er størst Healthcare Cost
- 68. 68 Perception What Do You See ? I See Unlimited Opportunity Ser vi mulighed eller risiko?
- 69. 69 @bryankorourke #ihrsa2013 Growth The Dawn Of A New Era @bryankorourke #dfho2013 En ny æra
- 71. 71 “The best way to predict the future is to create it “ - Peter Drucker @bryankorourke #dfho2013
- 72. bryankorourke.com 72 all #dfho2013 content available here slideshare.net/ bryankorourke