Putting real effort into making your clients and customers feel special can have amazing rewards for your business. Learn how to make your clients feel truly valued.

1. How To Make Your Clients Feel Truly
Valued
By Brian Datu
Have you ever been to a business that was so impressive that made you feel like a VIP, and
you had that urge where in you just want your family and friends to know about the experience?
I’m not talking about employees of a business treating you right and meeting your expectations
because that’s just basic customer service and every business should do that! What I am talking
about is a business that had that certain something that’s hard to put your finger on. Whatever
that certain something is, it made you smile long after you left.
How did they make you feel awesome? What’s the secret that made their business seem so
magical to you? How can you apply this to your business and make your clients feel truly
valued? Here are some pointers that could help you achieve this:

2. 1. Customers are people!
Treat your clients like real people and acknowledge them, even in small ways. Get to know their
birthdays or anniversaries so you could celebrate it with them. If you see that this works for your
business then try creating promotions, special discounts, specially for them. This will make them
feel like you value them personally and their business, of course you’re also triggering increase
in your sales.
Also remember that t is equally important to be there for clients during tough times too.
2. Give the attention they deserve
Knowing the right balance of personal attention without crossing the line into overdoing it may
seem tricky, but it’s letting them know you are there for them and their needs.
Be visible and available so they know you are there to help them. Greet them by name and
make them feel like they are your top priority. They will feel valued as a result and it may be
exactly what brings them back to do repeat business with you.
3. Thank them
Thanking your clients for doing business with you is a great gesture that makes them feel
important. Remember to be genuine and sincere when you thank them because your customers
can spot a fake easily. This may cause them to feel lied to and may cost you a client.
If you want to win client and customer loyalty you need to be authentic.
One way to thank your clients and customers is to offer them something special at the holidays
such as a small gift or card. Or, hold a client and customer appreciation day to thank them for
choosing to do business with you.
Keep in mind, they are the reason you are in business so make them feel appreciated.
4. Listen to Feedback
Always look for ways to improve what you have to offer in the spirit of wanting to help them.
By collecting a little bit of information from your clients, you can find out what they like and
dislike. Doing this enables you to make changes to appeal to their tastes so you can not only
increase your sales, but really cater to them and make them feel truly valued. You could also
use the information to let them know when new products or services you know they will like
become available.

3. 5. Stay Presentable
In order to make your clients feel like they are special, you have to become something special
as well. If you have a storefront it needs to always be picked up, clean, and well displayed. You
need the right lighting, music, and even temperature to entice your clients and customers to stay
longer and shop more. Use special wrapping paper and wrap gifts for them during holidays or
for birthdays. Do anything and everything to make your store or business top notch and extra
special because your customers deserve it.
If you conduct your business on-line instead of in a physical location, keep your website
updated, responsive and always have a modern design. Make it as easy as possible to conduct
business with you by making changes and updates when necessary.
6. Communicate
Keep your clients and customers informed of what is new with your business. Let them know if
you are offering new products or services and when they are coming. Are you planning to have
a special sale or promotion? Send out an invitation or newsletter to let your customers know.
Include a promotional sale with limited availability and dates to let them know the products you
are offering are special.
I don’t know if you have noticed, but there has been a recurring theme throughout the above
ways to make your clients feel truly valued. It is to treat people well. In some cases, you have to
treat people better than they may even deserve. But putting real effort into making your clients
and customers feel special can have amazing rewards for your business. It will not only make
your customers feel special, but it will make your business special as a result.