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© 2012 GlobusMedia Ltd
The Digital Dawn in Banking
How to embrace digital transformation in the financial services sector
2
Almost every business today is
going through a process of
digital transformation. Companies
are investing in digital marketing
and the technology that enables
them to engage customers
and manage internal processes.
3
Digital transformation is about deploying technology specifically to
realize strategic business objectives. The financial services sector
is beginning to perceive the potential of digital to integrate and
streamline the entire business process.
4
Many financial organizations
are still operating with
manual processes or legacy
systems. There are some
that are still running
marketing operations with
paper- based systems.
5
Financial services
organizations know that
they must adopt digital
ways of working to
improve process, cut
costs and encourage
internal fluidity.
6
Top priority areas for technology
investment in the financial
services and insurance sector,
researched by Econsultancy.
7
“Industries like travel, media and
retail have each experienced
extreme disruption and it’s
significant how those that haven’t
transformed have tended to
become obsolete or irrelevant”
Rob Mettler,
Director of Digital Business,
PA Consulting
Insights from industry experts and research
9
“As demand for and expectation
of digital products has grown so
dramatically, customers have now
become the primary force behind
digital transformation in all
industries.”
iBM Research
IBM Research “Digital Transformation: Creating New Business
Where Digital Meets Physical” outlines their three basic
approaches in the strategic route to transformation:
10
Focusing on customer value propositions
Transforming the operating model
A holistic combination of transforming the
customer value proposition and organizing
operations for delivery
Research by AT Kearney
11
How to achieve successful digital transformation
13
The idea of wholesale digital
transformation can be daunting.
But successful
Projects can begin with
small incremental change at the
core of the business.
14
The first step is to change the mindset
of the board as many in the financial
services industry may not yet fully
appreciate digitalization as a core
strategic value.
15
“The most important thing in the digital transformation process is
having the leadership in place to recognize the potential and commit
to a more transformative journey.”
Rob Mettler, Director of Digital Business, PA Consulting
Four key elements of a successful digital
transformation
A collaborative
environment
Long-term vision
and short-term
execution ability
Strategic
partnership with
technology
vendors
16
An innovative
mind-set
from the
board of
directors
How to achieve digital transformation success:
start with a pilot project
17
1. Identify the issue
that hampers your
efficiency
2. Build a list of digital
solutions that
could help
solve your
problem
3. Determine what you
are looking for in a
system & create a
cost-benefit analysis
6. Throughout the
process, always keep a
“test-and-learn”
attitude with everyone
involved
5. Create an
authentication and
monitoring mechanism
to achieve the
security level for
access to digital
channels
4. Design an
implementation plan
and think about how that
solution will fit your
company’s success
Get in touch
www.brandworkz.com
info@brandworkz.com
For further information, contact us at
United States
Dallas
+1 214 932 3136
United Kingdom
London
+44 (0)20 7288 9700
Australia
Melbourne
+61 (0)3 9095 7050

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How to embrace digital transformation in the Financial Services sector

  • 1. © 2012 GlobusMedia Ltd The Digital Dawn in Banking How to embrace digital transformation in the financial services sector
  • 2. 2 Almost every business today is going through a process of digital transformation. Companies are investing in digital marketing and the technology that enables them to engage customers and manage internal processes.
  • 3. 3 Digital transformation is about deploying technology specifically to realize strategic business objectives. The financial services sector is beginning to perceive the potential of digital to integrate and streamline the entire business process.
  • 4. 4 Many financial organizations are still operating with manual processes or legacy systems. There are some that are still running marketing operations with paper- based systems.
  • 5. 5 Financial services organizations know that they must adopt digital ways of working to improve process, cut costs and encourage internal fluidity.
  • 6. 6 Top priority areas for technology investment in the financial services and insurance sector, researched by Econsultancy.
  • 7. 7 “Industries like travel, media and retail have each experienced extreme disruption and it’s significant how those that haven’t transformed have tended to become obsolete or irrelevant” Rob Mettler, Director of Digital Business, PA Consulting
  • 8. Insights from industry experts and research
  • 9. 9 “As demand for and expectation of digital products has grown so dramatically, customers have now become the primary force behind digital transformation in all industries.” iBM Research
  • 10. IBM Research “Digital Transformation: Creating New Business Where Digital Meets Physical” outlines their three basic approaches in the strategic route to transformation: 10 Focusing on customer value propositions Transforming the operating model A holistic combination of transforming the customer value proposition and organizing operations for delivery
  • 11. Research by AT Kearney 11
  • 12. How to achieve successful digital transformation
  • 13. 13 The idea of wholesale digital transformation can be daunting. But successful Projects can begin with small incremental change at the core of the business.
  • 14. 14 The first step is to change the mindset of the board as many in the financial services industry may not yet fully appreciate digitalization as a core strategic value.
  • 15. 15 “The most important thing in the digital transformation process is having the leadership in place to recognize the potential and commit to a more transformative journey.” Rob Mettler, Director of Digital Business, PA Consulting
  • 16. Four key elements of a successful digital transformation A collaborative environment Long-term vision and short-term execution ability Strategic partnership with technology vendors 16 An innovative mind-set from the board of directors
  • 17. How to achieve digital transformation success: start with a pilot project 17 1. Identify the issue that hampers your efficiency 2. Build a list of digital solutions that could help solve your problem 3. Determine what you are looking for in a system & create a cost-benefit analysis 6. Throughout the process, always keep a “test-and-learn” attitude with everyone involved 5. Create an authentication and monitoring mechanism to achieve the security level for access to digital channels 4. Design an implementation plan and think about how that solution will fit your company’s success
  • 18. Get in touch www.brandworkz.com info@brandworkz.com For further information, contact us at United States Dallas +1 214 932 3136 United Kingdom London +44 (0)20 7288 9700 Australia Melbourne +61 (0)3 9095 7050