Leading reform isn't easy, but for the past 100 years, Booz Allen has helped both public and private sector clients do exactly that. Our goal is to walk with you on this journey to help bring clarity to the chaos and spark some innovation along the way.

1. | 1
REFORM
PLAYBOOK

2. | 2
INTRODUCTION
If there’s anything certain about reform, it’s that it will cross your path—ready
or not. What’s causing this climate of reform? We can point to a whole host of
triggers—from shrinking budgets and demands for greater efficiencies, to calls for
innovative delivery of public services, to changing threats, economic drivers, and
more. Regardless of whether or not reform is mandated, agencies can jump-start
their response and maximize their success by looking at past reforms as well as
applying new innovative thinking.

3. | 3
REALITY OF
REFORM
In some way, shape, or form, reform affects us all—
the Government, the private sector, and the public.
Some reforms are mandated by Congress and the
Administration, other reforms are a result of a new
leadership vision. And the game of reform is different
in terms of how we communicate, what we expect,
and how fast information travels.
Section 1.0

4. | 4
Reform can be a comprehensive or
piecemeal shift in the Government’s
approach to a service, organization,
or policy area, such as immigration,
housing, IT, acquisition, climate, or
cybersecurity. This can be a result
of a leader’s new organizational
vision or because of requirements
generated by Congress or the
Administration. Reform, whether
mandated or not, shares all of
these attributes:
•Born From a Call to Action:
Generated from environmental
factors and triggers
•Can be a Choice or Not:
Unique mandated directive, whether
by executive order, legislation, or a
new vision to achieve organizational
success; can be funded or unfunded
•Involves a Broad Network of
Players: Affects many different
entities, including the Administration
and Congress, government agencies,
industry, and the public
•Attracts Attention: Highly visible,
high stakes, and often garners
global interest
•Presents Opportunity: Provides
the chance to reimagine an
organization’s mission
Even though it is not always a
choice, reform is an opportunity for
your agency to shine and achieve
everything from incremental
improvements to breakthrough
change for the country.
LEGISLATION EXECUTIVE ORDER
CHANGE BY CHOICE OR
MANDATED CHANGE?
Examples of mandated change
IRS Reform
Homeland Security Act
Defense Transformation
Intelligence Reform
Affordable Care Act
Dodd-Frank Act
Deferred Action for Childhood
Arrivals
Improving Critical
Infrastructure Cybersecurity
Go to the next page to see the increase in
volume, variety, and velocity of reform over time.

5. | 5
1930-1949
1930 Tariff Act
1933-1936 New Deal Reforms
1939 Trust Indenture Act
1940 Investment Act
1949 Agricultural Act
1950-1969
1954 Agricultural Trade
Development
Assistance Act
1960 Kerr-Mills Act
1965 Brooks Act
1965 Department of Housing
Urban Development Act
1965 Social Security Act
Amendments
1966 Freedom of
Information Act
1968 Consumer Credit
Protection Act
1990-20141970-1989
1970 Securities Investor
Protection Act
1982 Chinese Exclusion Act
1984 Executive Order 12472
1984 Cable Communication Act
1986 Emergency Medical Treat-
ment Active Labor Act
1986 Tax Reform Act
1986 Immigration Reform
Control Act (IRCA)
1989 Financial Institutions
Reform, Recovery,
Enforcement Act (FIRREA)
ONGOING EMERGING
KEY ONGOING UPCOMING
REFORM AREAS:
Finance
Health
Immigration
IT
Acquisition
Cyber
Climate
Housing
Postal
Entitlements
Tax
Identity
Education
NSA/Surveillance
Criminal Justice
Education
Space
USDA
FDA
DoD
2002 Federal Information
Security Management Act
2003 Medicare Prescription Drug,
Improvement, Modernization Act
2003 Defense Transformation
for the 21st Century Act
2004 Intelligence Reform
Terrorism Prevention Act
2005 Patient Safety Quality
Improvement Act
2006 Secure Fence Act
2007 Comprehensive National
Cyber Security Initiative
2010 Patient Protection
Affordable Care Act (PPACA)
2010 Dodd-Frank Wall Street
Reform Consumer Protection Act
2010 Health Care Education
Reconciliation Act
2012 Executive Order–Deferred
Action for Childhood Arrivals (DACA)
2012 Jumpstart Our
Business Startups Act
2013 Executive Order–Improving
Critical Infrastructure Cyber Security
1990 Defense Base Closure
Realignment Act
1991 Federal Deposit Insurance
Corporation (FDIC) Improvement Act
1992 Housing Community
Development Act
1994 Foreign Relations
Authorization Act
1994 Riegle-Neal Interstate Banking
1995 Private Securities
Litigation Reform Act
1996 Clinger-Cohen Act
1996 Illegal Immigration Reform
Immigrant Responsibility Act (IIRIRA)
1996 Health Insurance Portability
Accountability Act (HIPAA)
1997 Balanced Budget Act
1998 IRS Restructuring
Reform Act
1999 Gramm-Leach-Bliley Act (GLBA)
2000 Legal Immigration
Family Equity Act
2002
2002 Homeland Security Act
THE GROWING
TREND OF REFORM
FREQUENCY AND
COMPLEXITY WILL
CONTINUE
EPISODIC REFORM CONTINUOUS REFORM
The game of Reform has changed in terms of how we communicate,
what we expect, and how fast information travels
Size, complexity, and interagency nature of government
Global economy and threats
Technology, social media, and mobile platforms
Transparency and the 24/7 news cycle
IN THE LAST DECADE, VIRTUALLY EVERY MAJOR
SECTOR OF GOVERNMENT AND INDUSTRY HAS
BEEN IMPACTED BY REFORM.
THE VOLUME,VARIETY, VELOCITY
OF REFORM MANDATED CHANGE

6. | 6
REFORM IS THE
‘NEW NORMAL’Today’s news headlines signal the
winds of change before us. In the
past five years alone, reforms and
new executive orders are popping
up everywhere and becoming the
new normal—financial reform,
immigration reform, health care
reform—and the list goes on. Even
a quick Internet search on the term
Government Reform returns more
than 500 million results. Agencies
RIPPLE EFFECTS OF REFORM:
• Dodd-Frank affected 14 agencies
and created 5 new agencies
• Immigration reform could impact
14 federal departments and
agencies as well as state, local,
and tribal governments
• Affordable Care Act impacted 7
different agencies
are impacted by multiple types of
reform that are all in various stages
of maturity. This means that you
have to plan, implement,
and institutionalize reform in
coordination with all the impacted
players and all at the same time.
It’s not a matter of whether you will
be impacted by reform, it’s a matter
of when. Are you ready?
UNEXPECTED ACTIVITIES
CAN TRIGGER INCREDIBLE
DEMAND. CASE IN POINT:
SINGER KATY PERRY
RETWEETED A MESSAGE TO
HER 41 MILLION FOLLOWERS
ENCOURAGING THE USE
OF HEALTH INSURANCE
EXCHANGES.

7. | 7
SOCIAL MEDIA’S
IMPACT ON REFORM
iMarch @imarch May 2013
In 48 hours, the #iMarch movement organized a virtual march on Twitter and Facebook,
posting more than 60,000 Twitter and Facebook messages to Congress members about
pending immigration reform.
We The People @wethepeople December 2012
The We The People initiative by the White House allows citizens to create online petitions.
Following the Sandy Hook shooting, a petition to reform gun control reached 100,000
signatures within 24 hours.
Reddit @reddit August 2012
President Barack Obama’s AMA (Ask Me Anything) on Reddit accumulated more than
24,000 comments and 5.6 million views, making it the site’s most-viewed post in 2012.
Twitter @twitter Summer 2013
President Obama’s twitter account had almost 9,500 tweets and more than
34,000,000 followers. House Speaker Boehner’s account had more than 11,000 tweets
and almost 500,000 followers.
change.org @changeorg March 2012
The change.org petition, “Tell USDA to STOP Using Pink Slime in School Food!” accumulated
more than 200,000 signatures in nine days, prompting the USDA to announce that it would
offer school districts a choice of beef without the filler starting in fall 2012.

8. | 8
PUBLIC
EXPECTATIONS
IN A DIGITAL
WORLD
The success or failure of reform efforts can no longer be buried in lengthy
congressional reports. In an era where people instantly voice their opinions
and respond at a grassroots level, the court of public opinion is a lot
more crowded.
• Social media has changed the game; it can generate a viral swell of
public demand
WHAT YOU CAN DO: USE SOCIAL MEDIA AS A FORCE MULTIPLIER
AND FOSTER A TWO-WAY CONVERSATION BETWEEN THE
GOVERNMENT AND THOSE IT SERVES.
• Global transparency and the 24/7 news cycle mean your performance
is made public—and fast.
WHAT YOU CAN DO: DESIGN YOUR SUCCESS MEASURES AND
PUBLICIZE THEM.
• Interconnected players require a more inclusive approach for complex
planning
WHAT YOU CAN DO: SIMULATE YOUR SITUATION TO DETERMINE HOW
TO AVOID OVERLAPS, FOCUS LIMITED RESOURCES, AND ANTICIPATE
DOWNSTREAM IMPACTS.
• Technology has increased the convenience of our everyday lives, from
shopping and entertainment to banking. The public expects the same
from its Government.
WHAT YOU CAN DO: GO MOBILE AND MAKE YOUR DIGITAL ECOSYSTEM
WORK FOR YOU.
Imagine if…
#TaxPayerBillofRights
Imagine for a moment that the IRS
Restructuring and Reform Act of 1998
happened today. The Twittersphere would light
up in a real-time debate as congressional
hearings stream live on a Google Hangout
from attendees’ smartphones.

9. | 9
UNRAVELING
THE MYSTERY
OF REFORM
We deconstructed and reframed mandated change
to identify a repeatable path to success.
Section 2.0

10. | 10
A SNOWFLAKE
CAN START AN
AVALANCHE
When you’re faced with reform, you
need to make a lot of decisions,
and some can have unintended
consequences. The key to dealing
with the complexity and uncertainty of
change is to understand the journey
that many have walked before and
combine that with the advantages of
today’s environment. At a minimum,
you should explore the questions
on the right. In addition to these
questions, you should learn and adopt
the lifecycle that’s common across
all types of reforms—big and small,
mandated and not mandated. This
type of change follows a common
path to success—a path that, once
understood, can drive your success.
Questions to ask before embarking
on reform:
1. Where do I begin, how should our
operations change, and what can I
do to prepare?
2. Who are the people I am serving
and how do I engage them?
3. What other agencies and
industries are impacted and how
do I work with them?
4. What resources and enablers do I
need and how do I find them?
5. How do I know when I’m done and
how do I prove success?

11. | 11
REFORM LIFECYCLE
REIMAGINE RETOOL RESULTS
ECONOMIC
POLITICAL
TECHNOLOGY
THREAT/
EVENT-DRIVEN
BUDGET/
RESOURCES
PUBLIC/
GRASSROOTS
Rethink
the Mission
Strategy
Understand
What
Matters
Plan for
What
Matters
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way
TRIGGERS
REFORM
INNOVATION
LEVERS
THE LEVERS CAN BE APPLIED AT ANY STAGE
IN THE LIFECYCLE TO MAXIMIZE RESULTS
REFORM
TECHNOLOGY
STACK
Accelerated solutions for strategy, rapid
scale-up, resources, technology, and
engagement—structured to fit the unique
needs of each reform.
REFORM
ACCELERATOR
PERFORMANCE
INTELLIGENCE
MOBILE
-BASED
REFORM
DIGITAL
ENTERPRISE
DIGITAL
ENGAGEMENT
This accounts for the needs of a
virtual public and workforce by
providing on-demand services and
tools through mobile technologies.
This creates and modernizes the digital
ecosystem to meet mandated mission
needs by combining and using data in
new ways without disrupting ongoing
operations; it provides the technology
backbone for other innovation levers.
This two-way conversation between the
Government and reform players
leverages applications, collaboration
tools, and emerging technologies to
optimize resources and provide a clear
return on engagement.
New approaches, including
predictive intelligence, fraud
diagnostics, and advanced biometrics,
prevent and detect the exploitation of
mandated change and maximize
resource productivity.

12. | 12
CALL TO
ACTION
A call to action serves as the
catalyst for mandated reform or any
nonmandated change. It stems from
a variety of environmental factors
and triggers. A call to action can
be triggered by a gradual swell in
public demand fueled by today’s
technology or by extreme and
sudden circumstances—a financial
meltdown, a threat to national
security, or a natural disaster.
Missing a call to action can have
many consequences, including public
harm and decreased organizational
credibility; recognizing a call to action
can change the power equation and
put you in the driver’s seat. The
call to action can differ for each
reform type and can dictate how you
approach organizational change.
ECONOMIC
POLITICAL
TECHNOLOGY
THREAT/
EVENT-DRIVEN
BUDGET/
RESOURCES
PUBLIC/
GRASSROOTS
TRIGGERS

13. | 13
REIMAGINING
REFORM
With the path of change before you, there are important steps you must take along
your way to success. While these steps are common across all reforms, they may
be iterative and occur at different stages in your journey.
Reform offers the opportunity to rethink the strategy and reimagine the model;
you don’t get the chance often, so take advantage of it.
REIMAGINE
ECONOMIC
POLITICAL
TECHNOLOGY
THREAT/
EVENT DRIVEN
BUDGET/
RESOURCES
PUBLIC/
GRASSROOTS
Rethink
the Mission
Strategy
Understand
What
Matters
Plan for
What
Matters
RIGGERS

14. | 14
Start by opening the aperture on what matters to
constituents. A clear and accurate picture of the
desired end state will establish the guiding principles
needed to make strategic decisions along your path
to success.
TOOLS IN ACTION:
• Click here to keep up with
Reform Happenings or go to
http://www.boozallen.com/reform
• Scenario Planning: Dissect and
analyze reform legislation to
understand and influence the
requirements of your mandate.
Develop an automated tool to
help run scenarios on the impacts
REIMAGINE RETOOL RESULTS
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way
Understand
What
Matters
Plan for
What
Matters
Rethink
the Mission
Strategy
UNDERSTAND
WHAT MATTERS
A PICTURE CAN TELL A
THOUSAND WORDS—NGA,
DHS, AND USGS COMBINED
TRANSPORTATION, UTILITY,
AND EMERGENCY SERVICE
INFRASTRUCTURE DATA TO
RESPOND TO DISASTERS IN
DRAMATICALLY NEW WAYS.

15. | 15
TOOLS IN ACTION:
• Apply a Design Thinking
approach to gain new perspective
and insight; ideate and imagine
fresh solutions
• Click here to see a Design
Thinking example on the
immigrant experience
• Conduct a Mission Integration
analysis and design a community
model that lays out all the
players and their roles in
the new strategy
REIMAGINE RETOOL RESULTS
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way
Understand
What
Matters
Plan for
What
Matters
Rethink
the Mission
Strategy
Reform offers you an opportunity to take a
fundamentally new approach to your mission. This is
rare and calls for a moment of reflection. Break free
of constraints and challenge yourself to explore and
discover; imagine and visualize the desired end state.
RETHINK
THE MISSION
STRATEGY
CMS HOSTED A SERIES
OF LISTENING SESSIONS
WITH INDUSTRY AND PUBLIC
SERVICE ORGANIZATIONS THAT
RADICALLY CHANGED THEIR
PERSPECTIVE ON INNOVATIVE
PAYMENT MODELS.

16. | 16
Once you have that new vision in mind, plan to take
action. The plan should include not only your organization
but all the players that are impacted or have a role. Think
about short and long-term impacts, how your operations
will scale, timelines, and the resources you need—talent,
technology, mechanisms, and infrastructure.
TOOLS IN ACTION:
• Create a visual Policy Map and
analyze it to help you plan for what
matters
Policy maps can:
-- Clarify how different organizations
interact with one another on
pertinent issues
-- Identify and analyze potential points
of friction
-- Identify shortfalls and opportunities
• Don’t forget to conduct a cyber
impact assessment to alleviate
security and privacy risks
REIMAGINE RETOOL RESULTS
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way
Understand
What
Matters
Plan for
What
Matters
Rethink
the Mission
Strategy
PLAN FOR
WHAT MATTERS
UNDER THE WATCHFUL
EYE OF CONGRESS, DOD
TRANSFORMED AN ENTIRE
REGIONAL MEDICAL MODEL
FOR MILITARY SERVICES—
INCLUDING THE RELOCATION OF
4,000 PERSONNEL, TWO NEW
HOSPITALS, AND THE MERGING
OF MILITARY CULTURES­—
INTO THE FIRST–EVER JOINT
HOSPITAL SYSTEM.

17. | 17
RETOOLING
REFORM
With your vision in mind and your plan in place, you’re ready to retool to meet the
reform objectives.
RETOOL RESULTS
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way

18. | 18
In some cases, reform is accompanied by a budget to implement
change—this could be direct appropriations or funded through
a share of a fee account. Organizations must understand the
intent of the money and manage it wisely. With other types of
change, you’ll need to “find the money” by identifying operational
efficiencies and making resource tradeoffs. This requires time, so
start early and run budget scenarios to help you understand how
various decisions impact your new strategy. Funded or unfunded,
the need isn’t going away.
TOOLS IN ACTION:
• Develop cost models and run
scenarios to help rebalance
priorities, determine cost
tradeoffs, and design investment
scenarios to maximize the return
to your mission; reform could pay
for itself, and it also could pay for
other mission areas due to cost
savings and increased productivity
• Explore how strategic sourcing
and shared services can help you
free up resources
• If you contract support, explore
the use of performance-based
contracts with incentives
REIMAGINE RETOOL RESULTS
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way
Understand
What
Matters
Plan for
What
Matters
Rethink
the Mission
Strategy
FIND / FOCUS
THE MONEY
THE CDC TRANS­FORMED THE
VACCINES FOR CHILDREN FUNDS
MANAGEMENT MODEL, YIELDING
OVER $250 MILLION IN COST
SAVINGS­—MONEY THAT CAN BE
FOCUSED ON OTHER MISSION
PRIORITIES.

19. | 19
TOOLS IN ACTION:
• Take the Leadership Challenge
Simulation, a team-based decision-
making exercise that brings to life
complex leadership challenges in a
feedback-rich setting
• Identify your Chief Reform Officer—
the focal point leader to manage and
collaborate with the network
of players internal and external to
your organization
REIMAGINE RETOOL RESULTS
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way
Understand
What
Matters
Plan for
What
Matters
Rethink
the Mission
Strategy
Reform doesn’t recognize market subtleties or organizational
boundaries. Mandated and leadership-directed changes are
universal threads woven through the fabric of government
agencies, private institutions, the public, and other
stakeholders. Without clear and decisive leadership, this thread
can easily become unraveled. But those with the strength to
carry the vision forward will align the network players, prepare
employees, drive effective decision-making, and achieve
desired outcomes. Be deliberate in your approach to leading
reform—both inside and outside of your organization.
LEAD THE WAY
THE CONSUMER FINANCIAL
PROTECTION BUREAU
PRIORITIZED THE INITIAL
STAND–UP OF ITS MISSION
AREAS, ALLOWING IT TO FOCUS
ON STARTING UP A CONSUMER
COMPLAINT MODEL THAT
WOULD PROVIDE THE MOST
IMMEDIATE RELIEF TO ITS
CORE STAKEHOLDERS: THE
AMERICAN CONSUMERS.

20. | 20
When it comes to reform initiatives, constituents won’t measure
success by checking off the “meets requirements” box. They expect
to see actions taken that build and maintain momentum toward the
desired end state. Your progress will be monitored and measured by
the public, Congress, and other stakeholders. Proactively reporting
on success will motivate employees and rally public support for your
initiatives. It’s important to get out of the gate early and demonstrate
value immediately, even if it’s incremental. Establishing your benchmarks
and success metrics early in the process is critical; otherwise, the media,
the public, or Congress may do it for you. Once your change efforts are in
full swing, maintaining a steady drumbeat of positive outcomes will keep
critics at bay. It will also build goodwill in the eyes of your constituents,
lest you encounter a hitch along the way.
TOOLS IN ACTION:
DIGITAL ENGAGEMENT
• Create two-way engagement with
constituents by forming your digital
hypothesis, conducting digital
listening, and evaluating your return
on engagement
• Harness the public’s natural
inclination to innovate and design
as a force multiplier
• Check out this social media study
on immigration reform:
www.boozallen.com/reform
VALUE FROM DATA
• Consider data a natural resource
for your organization and take
advantage of its power to keep you
on track and demonstrate results
REIMAGINE RETOOL RESULTS
Find/
Focus the
Money
Show
the Value
Make
it Stick
Lead
the
Way
Understand
What
Matters
Plan for
What
Matters
Rethink
the Mission
Strategy
SHOW THE VALUE
TO INCREASE THE PROBABILITY
OF INNOVATIVE TECHNOLOGIES
TRANSITIONING FROM
THE LAB TO COMMERCIAL
MARKETS, DOE’S ADVANCED
RESEARCH PROJECTS AGENCY–
ENERGY (ARPA–E) EMPLOYED
ACTIONABLE MARKET STUDIES
TO ANSWER THE QUESTION: “IF
THIS RESEARCH SUCCEEDS, WILL
IT MATTER?”

21. | 21
LEAVE A
LASTING
IMPRESSION
Reform is difficult to develop, hard
to implement, and even harder to
maintain, especially when implemented
over many years. Yet the true value
of reform can only be realized once
it’s embedded in the organization,
embraced by staff, and its value is
delivered to the intended audience.
Take your journey to the next level
by injecting innovation—seize the
opportunity…
REFORM CAN OPEN THE DOOR FOR SOME TO EXPLOIT
CHANGES FOR PERSONAL GAIN. TO MAKE MANDATED
CHANGE TRULY STICK, USE TECHNOLOGY, SUCH AS BIG
DATA, FRAUD ANALYTICS, AND ADVANCED BIOMETRICS, TO
PREVENT BAD ACTORS FROM UNDERMINING THE SYSTEM.

22. | 22
SEIZE THE
OPPORTUNITY
Lean forward into reform with an open mindset
that allows you to envision new possibilities and
spark innovation.
Section 3.0

23. | 23
LEAN
FORWARD
INTO
REFORM
Lean forward with everything you’ve
got. The seeds of innovation are buried
within the soil of reform—find those
seeds and enable them to flourish.
Tap into the reform innovation levers
to raise your gaze and amplify your
impact even more. When Congress
creates mandated change, it isn’t
necessarily focused on innovation
but on policy. With mandated change,
your opportunity is to implement the
requirements in a way that transforms
the mission today with an eye
toward the future. With leadership-
directed change, you get to define the
requirements and figure out the best
way to carry them out.
Accelerated solutions for strategy, rapid
scale-up, resources, technology, and
engagement—structured to fit the unique
needs of each reform.
BOOZ ALLEN INNOVATION LEVERS
REFORM
ACCELERATOR
PERFORMANCE
INTELLIGENCE
MOBILE
-BASED
REFORM
DIGITAL
ENTERPRISE
DIGITAL
ENGAGEMENT
This accounts for the needs of a virtual
public and workforce by providing
on-demand services and tools through
mobile technologies.
This creates and modernizes the digital
ecosystem to meet mandated mission needs
by combining and using data in new ways
without disrupting ongoing operations; it
provides the technology backbone for other
innovation levers.
This two-way conversation between the
Government and reform players leverages
applications, collaboration tools, and emerging
technologies to optimize resources and
provide a clear return on engagement.
New approaches, including
predictive intelligence, fraud
diagnostics, and advanced biometrics,
prevent and detect the exploitation of
mandated change and maximize resource
productivity.

24. | 24
PARTNER ON
YOUR JOURNEY
Leading reform is not easy, but for
the past 100 years, Booz Allen has
helped clients across the public and
private sectors do exactly that. The
societal challenges change, but the
execution fundamentals remain
the same.
For ten decades, Booz Allen has
walked the paths of reform with its
clients and knows the ins and outs
of getting things done when the task
seems daunting. Our goal is to walk
alongside you on this journey and
help bring clarity to the chaos and
spark some innovation along the way.
BASE REALIGNMENT AND CLOSURE IMPLEMENTATION • INTERNAL REVENUE SERVICE MODERNIZATION • CONSUMER FINANCIAL
PROTECTION BUREAU STAND-UP • THE DEPARTMENT OF HOMELAND SECURITY STAND-UP • DODD-FRANK IMPLEMENTATION •
AFFORDABLE CARE ACT IMPLEMENTATION • AMERICAN RECOVERY AND REINVESTMENT ACT IMPLEMENTATION

25. | 25
KATIE
WILKS
Be curious, be bold,
be brave—inspire and
aspire for something
extraordinary.
SHANNON
FITZGERALD
Successful reform is not
about just trying to check
the box on the mandated
requirements; use it as the
impetus to do something
magnificent.
ANGELA
ZUTAVERN
Implementing reform is like
chess: when you’re new
to it, you think one move
ahead, but when you master
it, you can envision the
entire game unfolding.
INTRIGUED?
FOR MORE INFORMATION, CONTACT US
Check out our latest thinking and available tools
and resources on reform and mandated change:
www.boozallen.com/reform
ANDY
SUH
Why resist change,
particularly mandated
change? It’s coming, and
it’s best to dive in and
drive the outcomes we
want. The alternative is
to be swept up by it and
taken to a place you didn’t
want to end up.
EZMERALDA
KHALIL
Reform unleashes
opportunity to imagine a
new future…and have a
reason to make it happen.

26. | 26
SUSAN
MICHENER
At the heart of the matter,
reform affects you and
me—that’s pretty good
incentive to get it right.
HEIDI
FIESELMANN
Reform changes the
game, so shape the rules
in your favor
KATIE
HANLEY
There are peaks and valleys
to the implementation of
reform, but over time you
learn to always climb up.
ELIZABETH
SICUSO
Citizen engagement is the
key to the game of reform –
get them early and you win.
PATRICK
MCCREESH
Understand and respect the
past, but don’t let it get in
the way of your future.