Leading for engagement requires appealing to employees' sense of ownership and empowering different levels of autonomy, from taking direction to making independent decisions. Engaged employees are 31% less likely to turnover, and lead to 12% higher customer satisfaction, productivity, and profits. As a leader, determining challenges, opportunities, and capabilities for change while communicating desired outcomes and addressing feelings will help coach employees for higher performance. The key is for leaders to invest time communicating regularly and getting feedback to engage employees.