Integrated marketing communications expert Bonnie Harris explores the 3 most impactful strategies that will change the way you think about integrated marketing for your franchise! You’ll Learn: -How Traditional and Digital Marketing Work Together -The Importance of Integrated Marketing at the Local Level -Why Franchisee Support is an Essential Part of Local Franchise Marketing Fill out the form to view this webcast and get the free infographic: 3 Keys to Local Integrated Marketing for Franchises!

1. go.bluewaterbrand.com/IMC

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#1:
Traditional & Digital
Work Well Together
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Example: Mobile + Direct Mail

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• 289% ROI
• Over 17 Million Customer
Connections each year using
Direct Mail
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Use technology and data to understand
the right…
• Timing
• Message
• Person
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#2:
Integrated Marketing at the
Local Level is Complex
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IMC is complex, but not impossible.
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Important: Make integrated marketing strategies translatable
from the national level all the way down to the local franchisees.
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77%
* Source: Balihoo
of brands are investing more
in local marketing*
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If you can’t do integrated marketing yourself, find a partner.
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• Outperformed 3 other shops
• 30% more total invoices
• 19.4% higher average invoice amount
• 1.3x more invoices per day
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#3:
Agencies Can’t Provide
Local Marketing Support
to Franchisees
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Don’t expect franchisees
to be marketing experts.
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Example: Anytime Fitness has an entire internal team dedicated to
local franchisee support.

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Mix Traditional and Digital
Channels to Create Powerful
Integrated Marketing.
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Create a Strategy that is
Adaptable to the Local Level.
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Provide a Strong Support
System for Your Franchisees.
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20. Get the Infographic!
20
3 Keys to Local Integrated
Marketing for Franchises
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21. Watch the Video!
21
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Bonnie Harris
IMC Expert
MaK* Wangsness
Digital Marketing Expert
Thankyou!
@MaKBirch
@waxgirl333
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@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
youtube.com/bluewaterbrand bluewaterbrand.com/blog
instagram.com/bluewaterbrand
Connect with Us!
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