The document discusses the house style, iconography, and typography used across a film's trailer, magazine cover, and poster to maintain consistency while allowing some variation. The house style uses the Falcon font for titles and bold font for intertitles. Icons include guns, blindfolds, and suits to portray themes of action, danger, precision and sophistication. Typography follows conventions for each media type while linking them through the use of common fonts, images and taglines.

1. 2. How effective is the combination of
your main product and ancillary texts?

2. House Style of Our Media Products:
In terms of the house style for our trailer we used the Falcon font on our title screens and the bold font which has been
used for the Inter titles, this makes the text stand out and therefore easy to read. The main character that is in all our media
products. The shots are also fast paced which combined with our high action tempo soundtrack creates a sense of haste
and sets of things happening extremely quickly in succession. This is the convention for most action trailers.
Iconography:
The trailer portrays the spy’s ability to be precise and skilled with the use of a blind fold when shooting. We also used suits
on some of the other characters to show that they were spies as this is a common convention of actions films. We however
broke the conventions when we made our main actor dress in more rugged clothing to show that the agent was kind of a
loose cannon when it came to the way he acted as he isn’t dressed as smartly as the audience would expect him to be. This
was carried over onto the poster and magazine cover to show consistency of the character. We also use a gun that also has
images that show he is an agent.
Themes:
The themes portrayed from the trailer include action, danger (with the use of the Gun prop), precision (with the use of the
blind fold) and sophistication with the use of our chosen costume (including the suit) which all help to show he is an agent.
This was done on all of our products as we have a gun on the magazine cover to remind people of his skill having seen the
trailer before hand and also making people curious as to why he is wearing a blindfold.

3. House Style:
Falcon font has been used to write out the title of the film on the magazine. However the
colour is not seen across other product as we made it transparent so you could still see
the full body shot of the actor posing for the camera. The name of the magazine and the
main image is are the conventions for Empire and therefore are a slightly different shade
of red to the one we used over our three products. The image used on this cover has also
been taken from the trailer therefore creating another direct link for the audience to notice.
We used red, white and grey as they were our three chosen colours but also because
they were colours used often on the front of Empire magazine so it worked in two ways.
Iconography:
The use of the gun prop shows images of aggression, precision and focus (the same as
the trailer) but also shows images of the action genre along with the costume that shows
ruggedness just like the trailer. The tag line for the film has also been used under the title
of the film therefore links with all products. We once again portrayed action, danger/
aggression with the use of the Gun prop and kept with the use of the blind fold. We also
put our Location in the background as it suggested isolation and that he is an agent and it
would give another link for the audience to recognize between that and the trailer.
Typography:
The house style meant we had to use Falcons font on the title for the magazine to help
keep our products consistent with each other and so creates a recognisable brand image
for the film. The largest text on the page is the title of the magazine which has also been
written in Empires conventional font. Articles on this page also written in bold font which
is a convention of Empire rather then our own.

4. House style:
Falcon font has been used on the title of the film on the poster. Further more
an image of the main character has also been used which can be seen
across all our products. The release date and the use of a credit block are
also conventional for a poster with the credit block featuring on the trailer.
Iconography:
The main character has been used which links with other products. We
placed our actor against a darkened concrete wall to make him seem more
rugged. This is different from all of our other products but we felt like we
needed a change from the other products to make the poster stand out. Also
we realised that some people would just see the poster so this decision
wouldn’t affect us too much. The tag line from the film also features at the top
of the page which links to the film. The messages portrayed from the Poster
includes uses the same urban feel as the magazine and the trailer from the
use of a concrete wall which is linked to the action genre and another use of
costume shows sophistication.
Typography:
The house style Falcons font has also once again been used on this poster to
help identify the film itself. Steel tongs font has also been used for the credit
block of this poster which is conventional but the credit block has also been
used within the trailer therefore creating another direct link. The use of a
release date is also conventional for posters also written in large font
coloured red to not only stand out but also maintain our house style.