Successful social CRM needs a solid basis. Few companies have succeeded in creating the connection between social media activities of their consumers and the other consumer information. Bisnode Inetract's social value solutions shows the truly consumer centric approach to the social CRM.
13. Social Networks
Blogs & microblogs
Social Bookmarking
Media Sharing
Online Reviews
User Generated Content
14. SOCIAL MEDIA GROWTH IN EUROPE
Europe 84% 10.7
Turkey 92% 4
Poland 90%
1.8
United kingdom 87%
9.7
Finland 86%
5
Norway 65%
The Netherlands 85% 11.3
Spain 84% 2.6
Sweden 83%
4.2
Italy 82%
2.5
Belgium 82%
11
France 80%
Germany 79% 16.6
Austria 74% 16.3
21. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
22. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month
23. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month
250 million external web engagements
/month
24. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month
250 million external web engagements
/month
#10.000 new websites integrations/day
25. 900 million pages, groups, events...
#80 connections per user
#90 content creations per user/month
> 30 billion pieces of content
shared/month
250 million external web engagements
/month
#10.000 new websites integrations/day
> 2.5 million websites integrated
32. 60% is based outside the US
40% via a mobile device
33. 60% is based outside the US
40% via a mobile device
Twitter usage in EMEA countries increased
with 64%
34. 60% is based outside the US
40% via a mobile device
Twitter usage in EMEA countries increased
with 64%
Spain : increased by 151%
35. 60% is based outside the US
40% via a mobile device
Twitter usage in EMEA countries increased
with 64%
Spain : increased by 151%
UK : EMEA’s biggest single Twitter market,
with nearly 5 million users
36. Once someone has 1.000 followers, the When someone has more than 1.750
average number of Tweets per day climbs followers, the number of Tweets per day
from three to six. even rises to 10.
37. 100%
85.3%
updates their
status once a day
or less
38. 100%
50.4%
hasn't updated in
the last seven
days
47. So a person with a high brand and/or
category engagement, several profiles in
different social networks and a high
network size is the best brand
ambassador.
58. 40% more following versus non-
identified users
60% more followers versus non-
identified users
59. 40% more following versus non-
identified users
60% more followers versus non-
identified users
40% less meaningless chatter versus
non-identified users
65. URL’s included in
Creators the twitter profile
Conversationalists Twitter user
names identified
Post review, Find it useful,
Critics Post tip, Comment on
articles, Forum
Coupon, Sample
Collectors requests, Games
Referrer from, Share
Joiners to Facebook
Read articles, read
Spectators blogs, read post
reviews, read tips
Very infrequent
Inactives visitor