2. www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!
Sign up at beyondingopets.com
Asking Clients to Write Reviews
June 11, 2014 ~ 11:00-11:30am CST
It’s not uncommon to feel uncomfortable asking your clients to write positive reviews
for you. Many veterinarians and business owners simply refuse to do it at all, but for
those who take the plunge and find a way that feels natural, it becomes a great way to
keep people talking about your clinic and referring friends, relatives, and even
strangers! Join us as we talk about how to grow comfortable asking your clients to
write reviews.
Making Print Materials For You
July 9, 2014 ~ 11:00-11:30am CST
As you begin your digital marketing journey, you are probably looking more at ways to
connect and engage with your clients online. But did you know that you can use
traditional marketing approaches to supplement your digital marketing? In this free, 30
minute webinar by Beyond Indigo, you’ll learn how to incorporate business cards,
signs, brochures, and more into your digital marketing strategy!
3. www.BeyondIndigoPets.com
Upcoming Veterinary Webinars: They’re FREE!
Sign up at beyondingopets.com
Your Website Image: Choosing the Right Photos
August 6, 2014 ~ 11:00-11:30am CST
Choosing compelling images is one of the most important parts of creating a great
website. The right images attract attention, set the tone, represent your practice, and
educate your users. The wrong images can confuse and annoy your visitors. Join
Elyse Phillips, one of Beyond indigo’s Project Managers, to learn:
Tips for choosing photos for your website
People and places and things: when to feature each
When should you use stock photos?
4. www.BeyondIndigoPets.com
BeeFree Cloud-Based Software
www.beefree.beyondindigopets.com/webinars.html
Do You Know Your
Key Performance Indicators In Real Time?
June 4, 2014 ~ 7:00pm CST
The sad and true fact is most hospitals do not know the real-time numbers
that drive their business. For example, do you know your average
transaction cost as of today? How many new clients have you had in the
past two weeks? How many active clients do you have as of now? Do you
know where your clients live? These are some key indicators that you can
see immediately when you use BeeFree. Why? They are on your dashboard.
Sign up for this webinar to learn how to access these key indicators quickly
per doctor and for the hospital overall. It is time to start looking at the
numbers daily.
Presented
TONIGHT!
8. www.BeyondIndigoPets.com
Print vs. Website Copy
Print Content
Examples: reports, articles,
client handouts
Read word for word, start to
finish
The expectation is for the
reader to look at copy as a
whole, from start to finish
9. www.BeyondIndigoPets.com
Print vs. Website Copy
Print Content
Examples: reports, articles,
client handouts
Read word for word, start to
finish
The expectation is for the
reader to look at copy as a
whole, from start to finish
Website Copy
79% of readers scan
websites
10. www.BeyondIndigoPets.com
Print vs. Website Copy
Print Content
Examples: reports, articles,
client handouts
Read word for word, start to
finish
The expectation is for the
reader to look at copy as a
whole, from start to finish
Website Copy
79% of readers scan
websites
Most users will skip long
paragraphs
11. www.BeyondIndigoPets.com
Print vs. Website Copy
Print Content
Examples: reports, articles,
client handouts
Read word for word, start to
finish
The expectation is for the
reader to look at copy as a
whole, from start to finish
Website Copy
79% of readers scan
websites
Most users will skip long
paragraphs
Only 16% of web users will
read a web page word for
word, start to finish
12. www.BeyondIndigoPets.com
Print vs. Website Copy
Print Content
Examples: reports, articles,
client handouts
Read word for word, start to
finish
The expectation is for the
reader to look at copy as a
whole, from start to finish
Website Copy
79% of readers scan
websites
Most users will skip long
paragraphs
Only 16% of web users will
read a web page word for
word, start to finish
Readers will
look for key
sentences
or phrases
13. www.BeyondIndigoPets.com
So How DO People Read Websites?
User-driven Medium
Clients want to “click” things instead of reading long
passages
14. www.BeyondIndigoPets.com
So How DO People Read Websites?
User-driven Medium
Clients want to “click” things instead of reading long
passages
Lots of Competition
Millions of other pages out there, so if your client can’t find
what they need quickly, they’ll leave
15. www.BeyondIndigoPets.com
So How DO People Read Websites?
User-driven Medium
Clients want to “click” things instead of reading long
passages
Lots of Competition
Millions of other pages out there, so if your client can’t find
what they need quickly, they’ll leave
Mobile
Between 46-50% of Google searches
are mobile
Number of exclusively mobile
searches increasing
24. www.BeyondIndigoPets.com
Repetitive Copy
Repetition can be good!
…and this warrants repeating…
Repetition can be good!
Users may never see your home page
Visitors from Social Media links
(Facebook, Twitter, Google+,
Pinterest)
25. www.BeyondIndigoPets.com
Repetitive Copy
Repetition can be good!
…and this warrants repeating…
Repetition can be good!
Users may never see your home page
Visitors from Social Media links
(Facebook, Twitter, Google+,
Pinterest)
Visitors from Google searches
for your services (boarding,
pet dental, spay/neuter)
28. www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon
Example: say “chronic kidney disease” instead of “chronic
renal failure”
Write at an 8th grade level, this is the level your most of your
audience reads at
29. www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon
Example: say “chronic kidney disease” instead of “chronic
renal failure”
Write at an 8th grade level, this is the level your most of your
audience reads at
Be specific
30. www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon
Example: say “chronic kidney disease” instead of “chronic
renal failure”
Write at an 8th grade level, this is the level your most of your
audience reads at
Be specific
Back up superlative with facts
31. www.BeyondIndigoPets.com
Good Web Copy
Avoid technical jargon
Example: say “chronic kidney disease” instead of “chronic
renal failure”
Write at an 8th grade level, this is the level your most of your
audience reads at
Be specific
Back up superlative with facts
Instead of Best Veterinarian use
“Voted Best Veterinarian by XYZ
Organization in the ABC area”
36. www.BeyondIndigoPets.com
Good Web Copy
Make it about your clients needs
Skip the mission statement
Discuss specific services that you offer
Don’t be afraid to upsell!
Point out you have products your patients can purchase
when talking about nutrition or flea and tick prevention
40. www.BeyondIndigoPets.com
Good Web Copy
Home Page
Ideally 150 words
Brief description of you
Links within content to important pages
Internal Pages
250-500 words
Bullet points and lists
Brief paragraphs
Call to action
Catchy headlines
41. www.BeyondIndigoPets.com
Good Web Copy
Home Page
Ideally 150 words
Brief description of you
Links within content to important pages
Internal Pages
250-500 words
Bullet points and lists
Brief paragraphs
Call to action
Catchy headlines
Headlines
42. www.BeyondIndigoPets.com
Good Web Copy
Home Page
Ideally 150 words
Brief description of you
Links within content to important pages
Internal Pages
250-500 words
Bullet points and lists
Brief paragraphs
Call to action
Catchy headlines
Headlines
Less than 80 characters
Should contain key phrases that users are scanning for
45. www.BeyondIndigoPets.com
Questions?
For additional help with your company’s
positive-based marketing, including content,
reach out to our Marketing and Sales
Manager Melissa Neff at:
melissa@beyondindigo.com
877-244-9322 ext 100
