Discover how Marketing Automation empowers marketers, decreases marketing costs, and increases revenue.

2. Marketing Automation Features and Benefits
Marketing automation empowers marketers to focus on the strategic initiatives rather
than get bogged down with tactical implementation, and it aligns sales and marketing
towards accomplishing common goals. This all adds up to decreased marketing costs and
increased revenue.
Campaign and Email Management
Create and track highly targeted marketing campaigns. Manage end-to-end email
campaigns, including database management, target list creation and segmentation,
email personalization, and SPAM-compliant auto-unsubscribe capabilities.
Website Search Engine Optimization
Connect with your customers early in the buying cycle with search engine-friendly pages.
Landing Page and Forms
Create dynamic landing pages and forms. Build reusable templates to create a consistent
look and feel. Instantly create leads in your CRM system for immediate sales follow up on
all form submissions.
Lead Reporting and Analytics
Get comprehensive insight into your marketing programs by program type, lead source,
and promotions — in real time. Seamlessly track lead-to-revenue to measure the ROI of
your lead generation programs.
Effective Multi-Channel Campaign Management
Streamlines the execution of complex marketing campaigns across multiple channels,
including websites, email, events and social media with a centralized marketing platform.
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3. For marketing automation strategy, implementation and optimization, contact
Lori Berson at 877.447.0134, x111 or lberson@BersonDeanStevens.com.
Improves Sales Collaboration
Aligns marketing and sales goals to improve collaboration and convert leads into customers.
Shortens Your Sales Cycle
Delivers highly relevant dynamic content to prospects at the right time, right place and
right channel, guiding them through the buying cycle.
Quantifies and Prioritizes Leads
Captures, identifies, scores and nurtures leads based on profile, behavior, interests and
conversion readiness to deliver sales-ready leads.
Real-Time Visibility
Provides insight into campaign performance and return on investment (ROI) with robust
analytics.
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Best in class marketers are 67% more likely to use a marketing automation
platform and see 14% overall growth in marketing revenue.
Aberdeen
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Nearly two-thirds (63%) of the ‘very successful’ use their
marketing automation systems extensively.
Ascend2
Companies using marketing automation see a
revenue growth rate that is 3.1% higher than non-users.
Aberdeen
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91% of the most successful users agree that marketing automation
is ‘very important’ to the overall success of their marketing across channels.
Ascend2
63% of B2B marketers allocate 10-29% of their
marketing budget to marketing automation.
Pepper Global
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63% of companies successful in marketing automation
plan to increase their marketing automation budget.
Anvil
“spen
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80% of marketing execs introduced 1 to 5 new technologies in 2017, and say
they feel ‘overwhelmed’ by the amount of data in their marketing technologies.
Conductor
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