BehindTheRamp is an exclusive business networking platform for creative professionals in arts & crafts, fashion, photography & media, and lets you connect with other professionals in your field, learn from their experiences and grow your careers. Register today on www.behindtheramp.com

1. BehindTheRamp
The Business Network for Creative
Professionals
January 2019

2. The Problem Statement
India’s economy is undergoing a quiet revolution with influx of new creative talent and the
increasing demand for creative professionals by various industries.
The ecosystem, however, lags severely due to fractured opportunities for non-mainstream Indian
creative professionals to:
- get access to collective professional learning experiences
- upskill through ed-tech initiatives
- monetize their creative skillsets
BehindTheRamp was started with the belief that the support system for this dynamic industry needs
to evolve at a much faster pace, starting with a common unifying platform (“social professional
network”) as v1 of solution

3. Established
Professionals
Mid-Gen Creative
Professionals
Focused professional
network
Business Intelligence
Reputation buildup
Career Acceleration
Students & Fresh
Graduates (“Next-Gen”)
Focused professional
network
Mentorship
Startup support system
Curated Content
Young Creative
Professionals (“Millenials”)
Focused professional
network
Mentorship
Startup support system
Curated Content
Freelance opportunities
No immediate
problems faced

4. Why This Now
Inherent need for an inclusive platform for the vast community to leverage the collective skillsets
and support growth of creative professions
The community already tries to service its needs through myriad broken offline and online channels
– low trust, high latency and low throughput
Dire need to cut through the excessive noise created by online media
Increasing demand for creative professionals to a need of support network for the new-age industry
professionals

5. Product
ReputationManagement

6. Product
Curated Content

7. Product
Portfolio Showcase

8. Product
Business Services

9. Focus on Creative Professionals
Reputation Management
Curated Content
Portfolio Showcase
Service Listings for leads

10. Active Users
Content Uploaded 1500 articles
Monthly sessions / user 3.5
Monthly pageviews 20,000
Public Launch Sept 2018
Avg pages / session 15.13
Avg session duration 00:10:25
Current Metrics
Bounce Rate <5%
Deep engagement metrics
4,410

11. Monetization
1. Online Educational Services
Subscription based video courses and podcasts to upskill the creative professionals
2. Commerce
Merchandising and commerce approach to monetize creative skills
3. Ancillaries
Co-working / bespoke consultancy / advertising
With a single “go-to” content and service platform approach first, the following revenue playbooks
could be built up atop as a vertical stack progressively, with significantly reduced customer
acquisition costs
BehindTheRamp aims to be the [Content + Education + Commerce] stack for Creative Professionals

12. Founding Team
Founding team with prior experience of building $XXmm internet businesses
Aasheesh Mediratta, CEO and Co-founder
- Ex-CEO – FashionAndYou
- Ex-Guess, Ex-Debenhams, Ex-ITC
- NIFT, SRCC
Manu Kumar Mittal, CTO and Co-founder
- Ex-Chief of Staff – FashionAndYou
- Ex-Smile Group, Ex-Credit Suisse, Ex-Rothschild
- IIT Delhi

13. NarendraAhmed
Creative Head, Amazon
Jayant Kochar
Head, Lacoste and Barista
Asha Baxi
Founder, NIFT
Simran Singh
Senior Academician, NIFT
SharmilaKatre
Senior Academician, Pearl
Abhay Gupta
Founder, Luxury Connect
MorgaineMcgee
Founder, Vertical Collective
Katherine Zabloudil
Founder, Vertical Collective
Advisory Team

14. Register yourself today at www.behindtheramp.com
using invite code BTR17